Automate & Scale – Use PRM SAAS to streamline channel sales
LinkedIn MAP | 1
Leverage cloud-based PRM (Partner Relationship Management) SAAS to create a uniform, intelligent and efficient partner
management system.
Source: Now Tech
Streamlining Partner
Onboarding
Through pre-made training courses and detailed white papers
on LinkedIn’s offering, onboarding time for new partners
would reduce significantly through the resulting automation.
Monitor & Track potential
channel cannibalization
With consant monitoring of leads and sales data for SMBs, it
would be easier to drive exclusive channel mandates to
reduce any potential cannabailisation for SMB sales.
Digital Self Service
PRM will enable PAMs and channel partners to automate
the entire sales ecosystem from lead generations to on
demand partner trainings to customer support – enabling
not only a to make partner operations easier but also to
collect enough data to analyze customer and partner
trends, driving long term sustainable decision making.
Corroborated Partner
Feedback
With a central repository of how partners conduct businesses,
LinkedIn can also gain from feedback provided by parnters to
improve its channel partner strategy
Increase partners
per PAM
Through the standardization and
automation achieved through PRMs, the
partners handled by a single PAM can be
significantly increased and hence leading
to lest cost head on PAMs overall.
Streamlining
Administration
PRM reduces the amount of time it
takes for partners to perform routine
activities such as basic client trainings,
manual KPI tracking but focus on
generating and closing additional in the
time saved. Also given it is a globally
recognized system, integration across
geographies is made extremely simple.

Comparison of top PRMs
LinkedIn MAP | 2
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Source: Now Tech