Pat Dermody, Retale: Маркетинговая стратегия Retail Business Russia & CIS 2014, September 25-26, Moscow

1. Pat Dermody
President, Retale
September 2014

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How can a mobile strategy
for retail enhance the
customer journey?
September 2014
Pat Dermody
President, Retale
2

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Pat Dermody
President, Retale
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How should mobile be
incorporated into a
retailer’s multi-channel
strategy to drive foot
traffic into stores?
September 2014
Pat Dermody
President, Retale
4

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Pat Dermody
President, Retale
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What should be included
in a retailer’s mobile
strategy beyond own
mobile apps and mobile
websites?
September 2014
Pat Dermody
President, Retale
6

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Pat Dermody
President, Retale
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What are the newest
mobile trends for US
retailers right now?
How will mobile change
retailers over the next
years?
September 2014
Pat Dermody
President, Retale
8

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Pat Dermody
President, Retale
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10. a bonial.com company