Integrating social media into a successful B2B marketing plan b2 b-forum_webinar_december_2010

Mike Volpe (@mvolpe)VP of MarketingHubSpot,[object Object],Integrating Social Media into a Successful Marketing Plan,[object Object],B2B Marketing forum Webinar,[object Object]

B2B Marketing Forum 2011,[object Object]

Questions/Feedback,[object Object],Please use the GotoMeeting Question panel:,[object Object],Please use #b2bnlhastag,[object Object],Follow us: @b2bmktforum,[object Object]

Marketing is Changing,[object Object],1950 - 2000,[object Object],2000 - 2050,[object Object]

Outbound Marketing,[object Object]

Outbound Marketing is Harder,[object Object],800-555-1234,[object Object],Annoying,[object Object],Salesperson,[object Object]

The Good News…,[object Object],Inbound Marketing:,[object Object],Get Found using Google, Social Media and Blogs,[object Object],Top 5 Web Marketing Book on Amazon,[object Object],InboundBook.com,[object Object]

Social Media is One Piece,[object Object]

Commit,[object Object],to the new,[object Object],Strategy.,[object Object]

Don’t dip your,[object Object],toe in the water.,[object Object]

Jump in ALL THE WAY.,[object Object]

Integrating social media into a successful B2B marketing plan b2 b-forum_webinar_december_2010

Content / SEO,[object Object],+,[object Object],Social Media,[object Object]

SEO from 2000 to 2011,[object Object],Ranking Algorithm:f(n): Context + Authority,[object Object]

Create Great Content by Blogging,[object Object],Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV,[object Object]

Blogging Attracts More Links,[object Object],Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI,[object Object]

Content Makes You Interesting,[object Object]

Blogging Attracts More Visitors,[object Object]

Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh,[object Object],Blogging Drives Social Success,[object Object]

Where is Search Going?,[object Object]

Coming to SEO: Likes = Links,[object Object],= = ,[object Object]

SEO in 2011 and Beyond,[object Object],Ranking Algorithm:f(n): Context + Authority,[object Object],+ Social Graph,[object Object]

NEW:Facebook = The Web,[object Object]

Practical Tips,[object Object],Use www.WebsiteGrader.com,[object Object],Start a blog about your industry,[object Object],Post blog content to social media,[object Object],Put social buttons on your content,[object Object]

Lead Generation,[object Object],+,[object Object],Social Media,[object Object]

Social Media = Leads and Sales,[object Object],Source: survey of hundreds of businesses: HubSpot.com/ROI,[object Object]

Evolution of the Database,[object Object]

Practical Tips,[object Object],Use social media for lead generation,[object Object],Build your social media database,[object Object],Use social media intelligence on your leads,[object Object],Teach your sales team,[object Object]

Branding,[object Object],+,[object Object],Social Media,[object Object]

A Brand is What People Say It Is,[object Object],Flickr: chelmsfordpubliclibrary,[object Object]

Brand Building 1.0,[object Object],Buy ads on TV & in print,[object Object],Come up with creative,[object Object],Buy more advertising,[object Object],Hire an agency,[object Object],Your brand comes out, wrapped in plastic,[object Object],Flickr: jamesjyu,[object Object]

Branding Assembly Line,[object Object],Flickr: Rickydavid,[object Object]

Brand Building 2.0,[object Object],Cultivate,[object Object],Cultivate,[object Object],Cultivate,[object Object],Cultivate,[object Object],Cultivate,[object Object],Watch your brand grow,[object Object],Flickr: swisscan,[object Object]

Cultivated Branding,[object Object],Flickr: swisscan,[object Object]

Promote Positive Feedback,[object Object]

Promote All Feedback,[object Object],http://www.microsoft.com/windows/social/,[object Object]

Promote All Feedback,[object Object],www.ShowUsYourPizza.com,[object Object]

Respond to Product Questions,[object Object]

Play with Your New Friends,[object Object],http://twitter.com/meaghano/status/1767991757,[object Object],http://twitter.com/JetBlue/status/1768096120,[object Object]

Fans Need Clubhouses,[object Object],Inbound Marketers – 49,000 ppl,[object Object],Inbound Marketing University Alumni – 1,400 ppl,[object Object],Inbound Marketing Certified – 800 ppl,[object Object],Inbound Marketing University : www.InboundMarketing.com/University,[object Object]

Practical Tips,[object Object],Track your brand & competitors,[object Object],Google Alerts, Twitter Search,[object Object],http://Alerts.Grader.com,[object Object],Look in the mirror, be honest,[object Object],Respond and get personal,[object Object]

Research,[object Object],+,[object Object],Social Media,[object Object]

50 Million Tweets Per Day,[object Object]

What Are They Saying?,[object Object],Places to listen,[object Object],[object Object]

Integrating social media into a successful B2B marketing plan b2 b-forum_webinar_december_2010

Integrating social media into a successful B2B marketing plan b2 b-forum_webinar_december_2010

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Integrating social media into a successful B2B marketing plan b2 b-forum_webinar_december_2010