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Social Media Victories            If you’re curious …


                                     Schwerdtfeger
                                      [ shwert – feger ]

                                    an old German name meaning
                                      “sword smith”. 13 letters,
                                        only 3 vowels, all e’s.

      www.WebifyBook.com                www.WebifyBook.com




     Mortgage Broker 2005              January 19th, 2006




               8 00
          $2
Hotel seminars to find clients …   I posted something to find …

      www.WebifyBook.com                www.WebifyBook.com




     I became a believer!              Modern Marketing




                                   OFFLINE             ONLINE
                                                vs
                                   Marketing          Marketing

   … and people found it.
      www.WebifyBook.com                www.WebifyBook.com




                                                                   1
The Big Four …          What is Social Media?


Social Media                 Social Networks


                               Facebook
                                LinkedIn

  www.WebifyBook.com     www.WebifyBook.com




 What is Social Media?   What is Social Media?

    Social Bookmarking     Blogging Directories


          DIGG                Technorati
       Delicious             BlogCatalog

  www.WebifyBook.com     www.WebifyBook.com




 What is Social Media?   What is Social Media?

     Group Platforms      Micro-Blogging Utilities


        Meetup                   Twitter
    Yahoo Groups              FriendFeed

  www.WebifyBook.com     www.WebifyBook.com




                                                     2
What is Social Media?   What is Social Media?

 Sharing Communities     Platforms that
                           facilitate
     YouTube
                        communication
       Flickr           between users.
www.WebifyBook.com      www.WebifyBook.com




What is Social Media?   Think: Hub & Spokes

  The Centerpiece …



  Your BLOG

www.WebifyBook.com      www.WebifyBook.com




The Conversation …      2009 Twitter Study

                        40% of tweets are “pointless babble”.

                        38% are conversational between users.

                        8.5% are self-promotion or spam.

                        Only 8.7% have “pass-along value”.
                                                  Pear Analytics, 2009

www.WebifyBook.com      www.WebifyBook.com




                                                                         3
#webify Tweets            4 Reasons to Tweet

                          Community – Interact with Followers.

                          Business – Promote your Products.

                          Wisdom – Demonstrate your Expertise.

                          Life – Share a bit of your Personal Life.

www.WebifyBook.com         www.WebifyBook.com




Corporate Successes       Twitter Tools


                         TweetLater – Automate Twitter Feed.


                         Twellow – Find People in your Industry.


                         TweetDeck – Organize your Following.



www.WebifyBook.com         www.WebifyBook.com




Kogi BBQ                  The Opportunity …


                       Participate
                         in the
                      Conversation
www.WebifyBook.com    Chapter 31 – Leverage Twitter
                          www.WebifyBook.com




                                                                      4
The Contacts …            Emails from LinkedIn




    www.WebifyBook.com        www.WebifyBook.com




1
                                 Learn from
                                  the best.
2


3


4


    www.WebifyBook.com        www.WebifyBook.com




    Buddy Media               The Opportunity …


                         Communicate
                             with
                + 300%     Precision
    www.WebifyBook.com   Chapter 30 – Leverage LinkedIn
                              www.WebifyBook.com




                                                          5
The Community …                                    Where is Facebook?




                                             Casual                               Professional



    www.WebifyBook.com                                www.WebifyBook.com




   Facebook Facilities                                Facebook Profiles


  Profiles – People with friends & family.              Visibility – 2 hurdles.


  Groups – People with similar interests.               Messages = emails.


  Pages – Brand property for businesses.                Limited to 5000 “Friends”.



    www.WebifyBook.com                                www.WebifyBook.com




   Facebook Groups                                    Facebook Pages


Visibility – 1 hurdles.                               Visibility – 0 hurdles.


Messages = depends.                                   Messages = updates.


Unlimited Group “Members”.                            Unlimited Page “Fans”.



    www.WebifyBook.com                                www.WebifyBook.com




                                                                                                 6
Sending Updates            Facebook for Business

                                 Create a Facebook Page or Group.

                                 Post cool events people want to attend.

                                 Promote events w/ Facebook PPC ads.

                                 Post & tag photos and videos of events.

       www.WebifyBook.com         www.WebifyBook.com




      Tag People in Photos       Adobe: Real or Fake?




   Joanne Smith

                  Karla Jones




       www.WebifyBook.com         www.WebifyBook.com




      The Opportunity …          The Channel …


    Engage
     Your
  Community
Chapter 29 – Leverage Facebook
      www.WebifyBook.com          www.WebifyBook.com




                                                                           7
What Inspires Trust?                        Educational Content
 High   Video Content

        Audio Content



         Text with a Photo


  Low    Text Only

  www.WebifyBook.com                          www.WebifyBook.com




 Necessary Equipment                         Australia Tourism




  www.WebifyBook.com                          www.WebifyBook.com




 Best Job in the World                       Copy Tags

                                        1929 Wall Street
34,684 video applications submitted.   Stock Market Crash
                                        (Views = 89,693)
425,000 email-verified votes cast.
                                        So use the same
Enormous worldwide media exposure.      (or similar) title,
                                       description & tags!


  www.WebifyBook.com                          www.WebifyBook.com




                                                                   8
Will it Blend?                                     The Opportunity …


                                                         Leverage
                         + 700%                            Rich
                                                          Media
      www.WebifyBook.com                          Chapter 54 – Upload YouTube Videos
                                                          www.WebifyBook.com




     Review Opportunities                                Populate the Internet!

     Twitter – Participate in the Conversation.

     LinkedIn – Communicate with Precision.

     Facebook – Engage Your Community.

     YouTube – Leverage Rich Media.

      www.WebifyBook.com                                 www.WebifyBook.com




     Webify Your Business


Internet Marketing
  Secrets for the
  Self-Employed


  $18.95
      www.WebifyBook.com
      www.WebifyBook.com




                                                                                       9

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Social Media Victories

  • 1. Social Media Victories If you’re curious … Schwerdtfeger [ shwert – feger ] an old German name meaning “sword smith”. 13 letters, only 3 vowels, all e’s. www.WebifyBook.com www.WebifyBook.com Mortgage Broker 2005 January 19th, 2006 8 00 $2 Hotel seminars to find clients … I posted something to find … www.WebifyBook.com www.WebifyBook.com I became a believer! Modern Marketing OFFLINE ONLINE vs Marketing Marketing … and people found it. www.WebifyBook.com www.WebifyBook.com 1
  • 2. The Big Four … What is Social Media? Social Media Social Networks Facebook LinkedIn www.WebifyBook.com www.WebifyBook.com What is Social Media? What is Social Media? Social Bookmarking Blogging Directories DIGG Technorati Delicious BlogCatalog www.WebifyBook.com www.WebifyBook.com What is Social Media? What is Social Media? Group Platforms Micro-Blogging Utilities Meetup Twitter Yahoo Groups FriendFeed www.WebifyBook.com www.WebifyBook.com 2
  • 3. What is Social Media? What is Social Media? Sharing Communities Platforms that facilitate YouTube communication Flickr between users. www.WebifyBook.com www.WebifyBook.com What is Social Media? Think: Hub & Spokes The Centerpiece … Your BLOG www.WebifyBook.com www.WebifyBook.com The Conversation … 2009 Twitter Study 40% of tweets are “pointless babble”. 38% are conversational between users. 8.5% are self-promotion or spam. Only 8.7% have “pass-along value”. Pear Analytics, 2009 www.WebifyBook.com www.WebifyBook.com 3
  • 4. #webify Tweets 4 Reasons to Tweet Community – Interact with Followers. Business – Promote your Products. Wisdom – Demonstrate your Expertise. Life – Share a bit of your Personal Life. www.WebifyBook.com www.WebifyBook.com Corporate Successes Twitter Tools TweetLater – Automate Twitter Feed. Twellow – Find People in your Industry. TweetDeck – Organize your Following. www.WebifyBook.com www.WebifyBook.com Kogi BBQ The Opportunity … Participate in the Conversation www.WebifyBook.com Chapter 31 – Leverage Twitter www.WebifyBook.com 4
  • 5. The Contacts … Emails from LinkedIn www.WebifyBook.com www.WebifyBook.com 1 Learn from the best. 2 3 4 www.WebifyBook.com www.WebifyBook.com Buddy Media The Opportunity … Communicate with + 300% Precision www.WebifyBook.com Chapter 30 – Leverage LinkedIn www.WebifyBook.com 5
  • 6. The Community … Where is Facebook? Casual Professional www.WebifyBook.com www.WebifyBook.com Facebook Facilities Facebook Profiles Profiles – People with friends & family. Visibility – 2 hurdles. Groups – People with similar interests. Messages = emails. Pages – Brand property for businesses. Limited to 5000 “Friends”. www.WebifyBook.com www.WebifyBook.com Facebook Groups Facebook Pages Visibility – 1 hurdles. Visibility – 0 hurdles. Messages = depends. Messages = updates. Unlimited Group “Members”. Unlimited Page “Fans”. www.WebifyBook.com www.WebifyBook.com 6
  • 7. Sending Updates Facebook for Business Create a Facebook Page or Group. Post cool events people want to attend. Promote events w/ Facebook PPC ads. Post & tag photos and videos of events. www.WebifyBook.com www.WebifyBook.com Tag People in Photos Adobe: Real or Fake? Joanne Smith Karla Jones www.WebifyBook.com www.WebifyBook.com The Opportunity … The Channel … Engage Your Community Chapter 29 – Leverage Facebook www.WebifyBook.com www.WebifyBook.com 7
  • 8. What Inspires Trust? Educational Content High Video Content Audio Content Text with a Photo Low Text Only www.WebifyBook.com www.WebifyBook.com Necessary Equipment Australia Tourism www.WebifyBook.com www.WebifyBook.com Best Job in the World Copy Tags 1929 Wall Street 34,684 video applications submitted. Stock Market Crash (Views = 89,693) 425,000 email-verified votes cast. So use the same Enormous worldwide media exposure. (or similar) title, description & tags! www.WebifyBook.com www.WebifyBook.com 8
  • 9. Will it Blend? The Opportunity … Leverage + 700% Rich Media www.WebifyBook.com Chapter 54 – Upload YouTube Videos www.WebifyBook.com Review Opportunities Populate the Internet! Twitter – Participate in the Conversation. LinkedIn – Communicate with Precision. Facebook – Engage Your Community. YouTube – Leverage Rich Media. www.WebifyBook.com www.WebifyBook.com Webify Your Business Internet Marketing Secrets for the Self-Employed $18.95 www.WebifyBook.com www.WebifyBook.com 9