This document discusses various aspects of digital marketing such as website creation, domain names, web hosting, search engine optimization, mobile marketing, email marketing, SMS marketing, and QR codes. It provides information on setting up a website, selecting a domain name and web hosting provider, optimizing the website for search engines, and different digital marketing channels like email, SMS, and mobile for promoting products and services online.
4. Domain Name
Unique Name
Easily remember
Deferent from other
Create brand in future
DOMAIN NAME PROVIDER WEBSITE
www.weebly.com
www.wordpress.com
www.godaddy.com
www.instantdomainsearch.com
5. WEB HOSTING
Determine the hosting is server which
storage the all website information .
It is very useful to storage information
High speed
More storage space
Recover the all data
Some popular web hosting companies with
low-cost starting packages are:
GoDaddy.com
1&1 Internet Hosting
HostGator.com
Hostmonster.com
BlueHost.com
6. Search engine optimization (SEO)
The process of affecting the visibility
of a website or a web page in a
search engine’s “natural” or un-
paid (“organic”) search results…
As an Internet marketing strategy,
SEO considers how search engines
work, what people search for, the
actual search terms or keywords
typed into search engines and which
search engines are preferred by their
targeted audience.
8. Mobile marketing
Mobile marketing is marketing on
or with a mobile device, such as a
smart phone.
Mobile marketing can provide
customers with time and location
sensitive, personalized information
that promotes goods, services and
ideas.
9. E-mail
marketing
Own email
collect the email
verify of email
Emailer
Mail chim
Email marketing is directly marketing a
commercial message to a group of people
using email. In its broadest sense, every
email sent to a potential or current
customer could be considered email
marketing.
10. Maximum160 character in one massage.
Highlight SMS response rate
97% SMS open within one minute
Timing
Marketing through cellphones' SMS (Short Message
Service)
when businesses started to collect mobile phone
numbers and send off wanted (or unwanted) content.
On average, SMS messages are read within four
minutes, making them highly convertible.
11. QR codes allow a customer to visit a web page address by scanning a 2D image with
their phone's camera, instead of manually entering a URL.
Qr code
Visiting card
Magazines
News paper