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  1. 1. TheWarRoomwascreatedtobringyoucandid,intelligent,humorous, edgy,andopinionated(ThoughObjective)editorialontheworldusing sportsasthelandscapetodiscussitall… Our Motto - “Don’t except mediocrity and be steadfast in the war against ignorance” - @WarRoomSports THE COMPANY War Room Sports media properties were created with the following in mind: • The current politically-correct, cliché-ridden, over-sensationalized and under analyzed nature of sports talk leaves MUCH to be desired. Opinions, creativity, and candor are the things WRS lives by and promotes. "SPEAK YOUR MIND!” • Analysts who take sports arguments involving their favorite athletes personally • Analysts whose opinions are extremely biased towards their favorite teams/players. • Analysts who are afraid to be critical COMPANY PRINCIPALS: • Jimmy Williams, Devin McMillan, Aquil Bayyan, Paul, Johnson, Bradley Anderson. • 25 years of friendship • Witty, spirited, informational, humorous, influential, entertaining. • Natural chemistry among us that resonates and can be heard or observed by audiences.
  2. 2. The Show The War Room War Room Sports’ flagship show is "THE WAR ROOM"; a roundtable format weekly sports, lifestyle, and culture podcast talk show. The show is dedicated to an unbiased, objective, and highly opinionated examination of the people, places, and things in the world of sports and beyond. Through analysis, opinionated candor, and humor, THE WAR ROOM brings about a revolution in sports media; the revolution of honesty and politically incorrect opinions brought to you with a ton of thought and a lot of laughs. Social commentary at its pinnacle. The War Room is broadcast and released to podcast weekly on Thursdays THE WAR ROOM Objectives • To create a comprehensive and interactive show format allowing for audience participation via traditional phone call-in, digital participation via social media (ie: Twitter, FB, IG, Tumblr), and a live chatroom. We engage our listeners on show topics, specific questions, and current events. Hosts interact with listeners during broadcasts and throughout the days leading up to broadcast (via social media), fueling content. • Local feel, national appeal. We have physical presence in Washington DC, Philadelphia PA, and Dallas TX; however we cover topics with national and even international appeal, helping us grow a broad listener-ship and fan base. • To create a revolutionary media experience for listeners and viewers based on honesty, integrity, humor, individuality, and knowledgeable multifaceted perspective. The Fan, the Fantasy Sports Guru, the Player, Management, etc, all converge in creating The War Room content.
  3. 3. THE NUMBERS AT A GLANCE - First Aired: September 9, 2010 to a live Audience of 42 people - Live Broadcast every Thursday 6pm to 8pm EST - 295 Episodes, over 400,000+ total listens & downloads (just on primary platform) - Over 1,435 gross listens and downloads per episode (since inception)*** - 18% year over year increase in listens ( over 3,000+ listens per episode in 2015)*** - Syndicated on multiple major networks including BlogTalkRadio, iTunes, Google Play, Stitcher, TuneIn, SoundCloud, YouTube, and Vimeo ***(Reminder - these statistics are only partial statistics from ONE of the networks on which we're featured. We only have analytics from our broadcast platform (Blog Talk Radio). In addition to Blog Talk Radio, our podcast is also featured on ITunes, TuneIN, Google Play, SoundCloud, Stitcher SmartRadio, and our own mobile app. We have also been nationally syndicated on and  We do not have access to ratings for those platforms, so in essence, the preceding radio show statistics only tell a small part of the story regarding the reach of our radio show.)***
  4. 4. MEET THE GENERALS A/K/A “The Starting 5”: - Producer - On-Air - Digital College(s): Lincoln University, Chestnut Hill College (B.S.), Drexel University (M.S.) 
 Professional Experience: Real Estate Investor, Valuation Specialist, Author 
 Favorite Teams: Los Angeles Lakers, Denver Broncos, Philadelphia Phillies, Philadelphia Flyers Greatest Sporting Memories/Moments: Broncos 1st Super Bowl, Magic Johnson’s hook shot to beat Boston in Game 4 of the 1987 NBA Finals Sports Heroes: Magic Johnson, Wilt Chamberlain, John Elway Most Influential Sports Film: Karate Kid Quote: “You want it to be one way; But It’s the other way” -Marlo Stanfield
  5. 5. -Co-Founder -Content Creator -Statician College: Howard University (BA), University of Phoenix and Lamar
 University (M.Ed) University of Phoenix (Doctorate -Ed.D-)
 Professional Experience: HS Administrator, HS Educator (Social Studies and
 Business), High School Basketball & Football Coach, Board of Directors
 (Executive Preparatory Academy of Finance)
 Favorite Teams: Chicago Bulls, Dallas Cowboys, Philadelphia Phillies, Philadelphia Flyers
 Greatest Sporting Memories/Moments: “The Drive” by John Elway and “The Shot” by Michael Jordan
 Sports Heroes: Scottie Pippen, Michael Irvin, John Elway, Ralph Sampson,
 Lafayette "Fat" Lever, "Pistol" Pete Maravich, Jason Kidd,
 Magic Johnson, Larry Bird, Michael Jordan
 Most Influential Sports Film: The Pistol (Pete Maravich Story)
 Quote: Delight yourself in the Lord, and he will give you the desires of your
 heart. (Psalm 37:4)

  6. 6. Type to enter text -Producer -On-Air -Advertising -Sponsorship College: Howard University (BA) 
 Professional Experience: Commercial Banking Exec, Management Consulting, High School Basketball Coach 
 Favorite Teams: Philadelphia Eagles, Philadelphia 76ers, Philadelphia Phillies, Philadelphia Flyers, Philadelphia Union, Las Vegas Sin, Philadelphia Soul Greatest Sporting Memories/Moments: Michael Jordan - "The Shot", Philadelphia 76ers 2001 NBA Finals, Game 1, The War Room Episode 1 broadcast, Philadelphia Eagles 2005 Super Bowl appearance Sports Heroes: Muhammad Ali, Michael Jordan, Mahmoud Abdul-Rauf, Barry Sanders, Allen Iverson, Peyton Manning, Hakeem Olajuwon, Jim Brown, Deion Sanders, Randall Cunningham, Warren Moon, Ronnie Lott, Brian Dawkins, Ray Lewis, Jerry Rice Quote: "Through the lights, camera, and action, glamour, glitter, and gold. I unfold the scroll and plant seeds to stampede the globe" -Nasir Jones; “The foundation of value is good advice” - Unknown;
  7. 7. Type to enter text - Producer - On-Air - Writer College: Howard University (BA), University of Maryland University College (MBA) 
 Professional Experience: Marketing Executive, Real Estate Development, High School Basketball Coach 
 Favorite Teams: Philadelphia Eagles, Philadelphia 76ers, Philadelphia Phillies, Philadelphia Flyers Greatest Sporting Memories/Moments: 1983 Philadelphia 76ers Championship; 2008 Philadelphia Phillies Championship & Parade Sports Heroes: Michael Jordan, Kevin Johnson, Dr. J, Moses Malone, Allen Iverson, Dan Marino, Barry Sanders Most Influential Sports Film: Rocky Quote: "Give a man a fish and he'll eat for a day. Teach a man HOW TO fish and he'll eat for a lifetime."
  8. 8. - Co-Founder - Web Master - Digital Director College: Temple University (BA); Penn State (Masters, Computer Science) Professional Experience: Web Development Favorite Teams: Philadelphia Eagles, Philadelphia Phillies, Philadelphia 76ers, Philadelphia Flyers Greatest Sporting Memories/Moments: Philadelphia Phillies 2008 World Series Mike Tyson's knockout of Trevor Berbick to become youngest heavyweight champion in boxing history Sports Heroes: Jim Brown, Muhammad Ali, Kareem Abdul Jabbar Most Influential Sports Film: The Greatest Quote: "Google Me...”
  9. 9. THE WRS AUDIENCE Demographics Profile: -Gender: 58% male, 42% female. -Age: 94% of WRS audience is 24 to 55 years old -Annual Household Income: 50% make over $100K -Marital Status/Household: 48.5% are married and more than 80% live in households with at least 3 people. -Eduction: 84% are college educated w/ 23% having graduate degrees. -Occupation: 96% are gainfully employed in career profession Lifestyle Profile - Home: 54% Own their home -Radio: 80% listen to radio at least 1.5 hours per day -Geography: Our audience is in Philadelphia (32.6%), NYC (15.2%), Washington DC (4.5%) , Chicago (4.3%), LA (3.6%), and Baltimore (3.4%). -Sports(TV) : They watch sports content daily 1.5 hours -Sports (activities) Over 60% Participated in sports (college, HS teams, recreational) -Sports (fantasy)They are heavily engaged in fantasy sports. -Eating: over 70% dine out weekly -Exercises: over 60% workout at least 3 times per week.
  10. 10. Digital Footprint and Internet Stats As of February 2016 We have compiled our analytics from our six largest social media communities and internet properties. Website Hits - 5,249 per day Facebook Community: Page likes - 3,195 people Pages Shares – 15,000+ Weekly total reach (direct reach) – 1,390,256 people Friends of fans (total # of people who can see their friends' War Room Sports page posts in their timelines) - 10,745,891 people Page Demographics - 67.4% Male; 32.1% Female; Largest age group (24-54) 74.1% CoHost Page Friends & Followers: 10,121 YouTube Community: Page Subscribers – 1,490 people Average views – 7,584 per month Cume Views – 371,484 Page Demographics - 68.42% Male; 31.58% Female; Largest age group (25-44) 65.5% Twitter Community: WRS Twitter Followers – 4,040 CoHost Personal Twitter Followers – 11,668 Instagram Community: WRS IG Followers: 500+ Hosts Personal Followers: 4,000+ Mobile App: Android – 1,000 to 5,000 Apple – 500 to 1,000 In addition to the aforementioned communities, we also have a company presence on Google Plus, Tumblr, Pinterest, SnapChat, Blogspot, Soundcloud, Vimeo, Metacafe, Vine, Periscope, Meerkat, and others.
  11. 11. ADVERTISING & SPONSORSHIP: Audio/Web Sponsorship Audio sponsorship provides: • Two 30 sec audio spots; one at the start (pre-roll) and one near the end of the show (post-roll), or one 60 sec mid- roll. • Banner on Website for 7 Days. • 3 weekly social media mentions (twitter, FB, IG) • A 3-sentence mention in the show notes for that episode, including up to three text links. Discounts available for bulk buys. Goals The goals of audio sponsorship are: • Increased awareness among listeners • Brand recognition, vital for search engine recognition • “Call to action” details on when and where to acquire a service or product. A la carte Rates 15-sec Pre-Roll $20 per 1000 CPMs (listeners). 15-sec Post-Roll $18 per 1000 CPMs (listeners). 60-sec Mid-Roll $25 per 1000 CPMs (listeners). 30-sec Mid-Roll $22 per 1000 CPMs (listeners) 10-sec mention pre/mid $15 per 1000 CPM (listeners) 10-sec mention post-roll $12 per 1000 CPM (listeners) Current list of our Sponsors & Partners: http://
  12. 12. PRESSERS & GUESTS: Mike Smith & Jemele Hill – ESPN's His & Hers Hosts Peter King – Sports Illustrated MMQB Leigh Steinberg - NFL/NBA/MLB Super Agent Herb Adderley - NFL Hall of Fame Inductee & GB Packers Legend Sonny Hill – Philadelphia Sports Legend, Hall of Fame Inductee, Basketball League Commissioner
  13. 13. Kevin Blackistone – Sports Columnist, ESPN personality, journalism professor (University of Maryland) Rob Parker – Sports Journalist, TV Personality, Radio Host Malik Rose – Retired NBA Player(2-Time Champion),NBA Executive, Radio/TV Announcer Ronnie Brewer – NBA Player Mitchell Butler – Retired NBA Player, Sports Agent
  14. 14. Check out Our Past Shows SAMPLE SHOWS/DEMOS/CONTENT: - THE WAR ROOM 1 Hour Demo Show -THE WAR ROOM 30 Min Demo Show - Segment The War Room Episodes Snippets - "TWR talks RG3" "DraftKings Scandel & Economics" "Charles Barkey, foot in mouth again?" TWRs Avery Johnson Character "Tristan Thomson breaks the bank and F***s the FA market up" Youtube TheWarRoom Episode Snippets- - Mike Westbrook vs Stephen Davis (War Room Sports TV -Inside The War Room Episodes) - #WRSVersus Edition WRS talks Donald Sterling WRS talks Desean Jackson
  15. 15. Below you will find several links that display our web presence. Itunes Podcast: Youtube Channel: Facebook: Twitter: Google +: Pinterest: Instagram: Tumblr: BlogTalk: RSS Feed: Our Newsletter: Mobile Apps Android: Iphone: