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4. Content Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
[object Object],Graphic overview: scheme and structure Chapter 4: Content Organization Copyright © 2004 by Prentice Hall Fact 1 Fact 13 Fact 12 Fact 11 Fact 10 Fact 9 Fact 8 Fact 5 Fact 7 Fact 6 Fact 3 Fact 4 Fact 2 Fact 14 Fact 15 Fact 16 Fact 17 Fact 18 Fact 19 Fact 20
How to Organize so Users Can Find Things? ,[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall Fact 13 Fact 8 Fact 14 Fact 15 Fact 19 Fact 10 Fact 2 Fact 17 Fact 12 Fact 5 Fact 3 Fact 4 Fact 1 Fact 11 Fact 9 Fact 7 Fact 6 Fact 16 Fact 18 Fact 20
This is an organizational scheme ,[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall Fact 13 Fact 8 Fact 14 Fact 15 Fact 19 Fact 10 Fact 2 Fact 17 Fact 12 Fact 5 Fact 3 Fact 4 Fact 1 Fact 11 Fact 9 Fact 7 Fact 6 Fact 16 Fact 18 Fact 20 Group D Group C Group A Group B Group E
Next: how do the groups relate to each other? ,[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
How do the groups relate to each other, continued ,[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Those are two organizational structures ,[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
4.2 Organizational Schemes ,[object Object],[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
These are exact organizational schemes ,[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Not always possible ,[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Supermarket is an example of an ambiguous organizational scheme ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Topical organizational scheme ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Topical organizational scheme: http://www.worldbank.org/ Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Task-Oriented Organizational Scheme ,[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Task-oriented organizational scheme Chapter 4: Content Organization Copyright © 2004 by Prentice Hall Example: Autobytel.com
Audience-specific organizational scheme ,[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Audience-specific organizational scheme Chapter 4: Content Organization Copyright © 2004 by Prentice Hall Example: BMO Financial Group
Audience-specific organizational scheme ,[object Object],[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Metaphor-driven organizational scheme ,[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Metaphor-driven organizational scheme ,[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
See the problem? ,[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Hybrid organizational scheme ,[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Hybrid organizational scheme example Chapter 4: Content Organization Copyright © 2004 by Prentice Hall Example: Nordstrom
Hybrid organizational scheme example www.iastate.edu Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
4.3 Organizational Structures ,[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Types of organizational structures ,[object Object],[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Hierarchical organizational structure ,[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
An organization chart is a hierarchy Chapter 4: Content Organization Copyright © 2004 by Prentice Hall Manufacturing Marketing Distribution Research President E A B C D Etc.
Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Hypertext organizational structures ,[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Database organizational structures ,[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Database example: selecting a car model Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Controlled vocabulary ,[object Object],[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Thesaurus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
4.5 Research and Interview Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Card sorting provides an answer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Example: Choir Task Analyses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Example: Find nouns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Example: Cards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Example: Users make piles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Cluster analysis ,[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 4: Content Organization Copyright © 2004 by Prentice Hall

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6 3 Organizational Content(Started)

Notas del editor

  1. Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
  2. Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
  3. Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
  4. Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
  5. Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
  6. Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
  7. Chapter 4: Content Organization Copyright © 2004 by Prentice Hall
  8. Chapter 4: Content Organization Copyright © 2004 by Prentice Hall