Why Millennials Hate Your Mobile Ads
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Presented by Jessica Smith BI Intelligence
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Why Millennials Hate Your Mobile Ads
- 1. Providing in-depth insight, data, and analysis of everything digital. BI Intelligence Why Millennials Hate Your Mobile Ads
- 4. MILLENNIALS ARE MOBILE FIRST Source: Millennial Media, 2015 Millennial Device Access 20% 75% Mobile Only Cross-‐Device PC Only Can only access internet on mobile
- 5. AND THEY’RE ALSO MOBILE ALWAYS Source: Millennial Media, 2015 Millennial Device Time Spent Smartphone Tablet PC 70%
- 6. MOST IMPORTANTLY, THEY’RE MOBILE CONSTANT Source: Delvv, 2015 How Many Times A Millennial Checks Her Phone A Day 36% 13% 40% 12% Too Many To Count 51+ 11—50 1—10 50% check phones > 51 Hmes a day
- 7. A MOBILE MILLENNIAL LIFE
- 8. THE MOBILE MARKETER’S FALLACY
- 9. ADS ARE NOT MILLENNIALS’ ENEMY Millennials Prefer Ad-Sponsored Content Source: IAB (N=2,052, Great Britain) 73% 58% 63% 58% 58% 18-‐24 25-‐34 35-‐44 45-‐54 55+ Prefer ads to support content instead of paying
- 10. BUT THEY’RE STILL BLOCKING Millennials Prefer Ad-Sponsored Content, But Are Still Blocking Source: IAB (N=2,052, Great Britain) 43% 32% 20% 20% 19% 73% 58% 63% 58% 58% 18-‐24 25-‐34 35-‐44 45-‐54 55+ Have downloaded an ad blocker Prefer ads to support content instead of paying
- 11. AND MOBILE IS NOW A PART OF THE PICTURE Source: IAB (N=2,052, Great Britain) Where Consumers Are Blocking Ads 46% 80% 19% 19% 47% 71% 19% 23% Desktop Laptop Tablet Smartphone +4% in four months Jun-‐15 Oct-‐15
- 12. THE MOBILE MARKETING TRIFECTA
- 13. THE MILLENNIAL MARKETING TRIFECTA CONTEXT
- 14. The Mobile Marketing Trifecta: Context
- 15. Content – context = spam Content – context – integra2on = worse spam Content – context – integra2on – “Oh cool” = desktop spam LEVELS OF MOBILE MARKETING SPAM
- 16. THE MILLENNIAL MARKETING TRIFECTA CONTEXT INTEGRATION
- 17. The Mobile Marketing Trifecta: Integration
- 18. Content – context = spam Content – context – integra2on = worse spam Content – context – integra2on – “Oh cool” = desktop spam LEVELS OF MOBILE MARKETING SPAM
- 19. THE MILLENNIAL MARKETING TRIFECTA CONTEXT INTEGRATION “OH COOL”
- 20. The Mobile Marketing Trifecta: “Oh Cool!”
- 21. The Mobile Marketing Trifecta: “Oh Cool!” ≠ ADS ADS
- 22. USING MOBILE LIKE MOBILE ß The LA Times ß Fast Company ß Engadget
- 23. “MADE FOR MOBILE” Source: Snapchat
- 24. MOBILE VIDEO SPAM 2007 2015 8 years of turning smartphones
- 25. Content – context = spam Content – context – integra2on = worse spam Content – context – integra2on – “Oh cool” = LEVELS OF MOBILE MARKETING SPAM
- 26. Content – context = spam Content – context – integra2on = worse spam Content – context – integra2on – “Oh cool” = desktop spam LEVELS OF MOBILE MARKETING SPAM
- 27. ADS Content + context + integra2on + “Oh cool” =
- 28. THANK YOU! For more BI Intelligence content visit intelligence.businessinsider.com