IPO PROCESS, HOW PRICE BAND DETERMINED, ROLE OF MERCHANT BANKER & UNDERWRITER

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HOME ASSIGNMENT
ON
CP –107 : FINANCIAL MARKET ANALYSIS
TOPIC: IPO PROCESS, HOW PRICE BAND DETERMINED, ROLE OF
MERCHANT BANKER & UNDERWRITER
Submitted to: Submitted by:
H. R. Laskar Biswajit Bhattacharjee
Asstt. Professor 1st sem Section A
Department of Business Administration Roll No. 19
Assam University : Silchar

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CONTENT PAGE NO.
IPO
1
Placement of the IPO
6
What is a Price Band in a book built IPO?
10
Who decides the Price Band?
10
Role of underwriters and merchant bankers
10-16

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1.0. IPO
An initial public offering (IPO) or stock market launch is a type of public offering where
shares of stock in a company are sold to the general public, on a securities exchange, for the
first time. Through this process, a private company transforms into a public company. Initial
public offerings are used by companies to raise expansion capital, to possibly monetize the
investments of early private investors, and to become publicly traded enterprises. A
company selling shares is never required to repay the capital to its public investors. After
the IPO, when shares trade freely in the open market, money passes between public
investors. Although an IPO offers many advantages, there are also significant disadvantages,
chief among these the costs associated with the process and the requirement to disclose
certain information that could prove helpful to competitors, or create difficulties with
vendors.
Details of the proposed offering are disclosed to potential purchasers in the form of a
lengthy document known as a prospectus. Most companies undertake an IPO with the
assistance of an investment banking firm acting in the capacity of an underwriter.
Underwriters provide several services, including help with correctly assessing the value of
shares (share price), and establishing a public market for shares (initial sale). Alternative
methods such as the dutch auction have also been explored. In terms of size and public
participation, the most notable example of this method is the Google IPO. China has
recently emerged as a major IPO market, with several of the largest IPOs taking place in that
country.
1.1. Advantages
When a company lists its securities on a public exchange, the money paid by the investing
public for the newly issued shares goes directly to the company (primary offering) as well as
to any early private investors who opt to sell all or a portion of their holdings (secondary
offering) as part of the larger IPO. An IPO, therefore, allows a company to tap into a wide
pool of potential investors to provide itself with capital for future growth, repayment of
debt, or working capital. A company selling common shares is never required to repay the
capital to its public investors. Those investors must endure the unpredictable nature of the
open market to price and trade their shares. After the IPO, when shares trade freely in the
open market, money passes between public investors. For early private investors who
choose to sell shares as part of the IPO process, the IPO represents an opportunity to
monetize their investment. After the IPO, once shares trade in the open market, investors
holding large blocks of shares can either sell those shares piecemeal in the open market, or
sell a large block of shares directly to the public, at a fixed price, through a secondary
market offering. This type of offering is not dilutive, since no new shares are being created.
Once a company is listed, it is able to issue additional common shares in a number of
different ways, one of which is the follow-on offering. This method provides capital for
various corporate purposes through the issuance of equity without incurring any debt. This
ability to quickly raise potentially large amounts of capital from the marketplace is a key
reason many companies seek to go public.

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An IPO accords several benefits to the previously private company:
 Enlarging and diversifying equity base
 Enabling cheaper access to capital
 Increasing exposure, prestige, and public image
 Attracting and retaining better management and employees through liquid equity
participation
 Facilitating acquisitions (potentially in return for shares of stock)
 Creating multiple financing opportunities: equity, convertible debt, cheaper bank
loans, etc.
1.3. Disadvantages
There are several disadvantages to completing an initial public offering:
 Significant legal, accounting and marketing costs, many of which are ongoing
 Requirement to disclose financial and business information
 Meaningful time, effort and attention required of senior management
 Risk that required funding will not be raised
 Public dissemination of information which may be useful to competitors, suppliers
and customers.
 Loss of control and stronger agency problems due to new shareholders
2.0. Initial Public Offer (IPO) - Parties Involved
In the sixties and seventies, the company and its personnel managed IPO. But, at present
initial public offering involves a number of agencies. The rules and regulations, the changing
scenario of the capital market necessitated the company to seek for the support of many
agencies to make the public issue a success. As a student of financial market management,
one should know the number of agencies involved and their respective role in the public
issue. The promoters also should have a clear idea about the agencies to coordinate their
activities effectively in the public issue. The manager to the issue, registrars to the issue,
underwriters, bankers, advertising agencies, financial institutions and government
/statutory agencies.
2.1. Managers to the Issue
Lead managers are appointed by the company to manage the initial public offering
campaign. Their main duties are:
Drafting of prospectus
Preparing the budget of expenses related to the issue
Suggesting the appropriate timings of the public issue
Assisting in marketing the public issue successfully

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Advising the company in the appointment of registrars to the issue, underwriters, brokers,
bankers to the issue, advertising agents etc.
Directing the various agencies involved in the public issue.
Many agencies are performing the role of lead managers to the issue. The merchant banking
division of the financial institutions, subsidiary of commercial banks, foreign banks, private
sector banks and private agencies are available to act as lead mangers. Such as SBI Capital
Markets Ltd., Bank of Baroda, Canara Bank, DSP Financial Consultant Ltd. ICICI Securities &
Finance Company Ltd., etc. The company negotiates with prospective mangers to its issue
and settles its selection and terms of appointment. Usually companies appoint lead
managers with a successful background. There may be more than one manager to the issue.
Some times the banks or financial institutions impose a condition while sanctioning term
loan or underwriting assistance to be appointed as one of the lead managers to the issue.
The fee payable to the lead managers is negotiable between the company and the lead
manager. The fee agreed upon is revealed in the memorandum of the understanding filed
along with the offer document.
2.2. Registrar to the Issue
After the appointment of the lead managers to the issue, in consultation with them, the
Registrar to the issue is appointed. Quotations containing the details of the various
functions they would be performing and charges for them are called for selection. Among
them the most suitable one is selected. It is always ensured that the registrar to the issue
has the necessary infrastructure like Computer, Internet and telephone.
The Registrars normally receive the share application from various collection centers. They
recommend the basis of allotment in consultation with the Regional Stock Exchange for
approval. They arrange for the dispatching of the share certificates. They hand over the
details of the share allocation and other related registers to the company. Usually registrars
to the issue retain the issuer records at least for a period of six months from the last date of
dispatch of letters of allotment to enable the investors to approach the registrars for
redressal of their complaints.
2.4. Underwriters
Underwriting is a contract by means of which a person gives an assurance to the issuer to
the effect that the former would subscribe to the securities offered in the event of non-
subscription by the person to whom they were offered. The person who assures is called an
underwriter. The underwriters do not buy and sell securities. They stand as back-up
supporters and underwriting is done for a commission. Underwriting provides an insurance
against the possibility of inadequate subscription. Underwriters are divided into two
categories:
Financial Institutions and Banks
Brokers and approved investment companies.

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Some of the underwriters are financial institutions, commercial banks, merchant bankers,
members of the stock exchange, Export and Import Bank of India etc. The underwriters are
exposed to the risk of non-subscription and for such risk exposure they are paid an
underwriting commission.
Before appointing an underwriter, the financial strength of the prospective underwriter is
considered because he has to undertake and agree to subscribe the non-subscribed portion
of the public issue. The other aspects considered are:
Experience in the primary market
Past underwriting performance and default
Outstanding underwriting commitment
The network of investor clientele of the underwriter and
His overall reputation.
The company after the closure of subscription list communicates in writing to the
underwriter the total number of shares/debentures under subscribed, the number of
shares/debentures required to be taken up by the underwriter. The underwriter would take
up the agreed portion. If the underwriter fails to pay, the company is free to allot the shares
to others or take up proceeding against the underwriter to claim damages for any loss
suffered by the company for his denial.
2.5. Bankers to the Issue
Bankers to the issue have the responsibility of collecting the application money along with
the application form. The bankers to the issue generally charge commission besides the
brokerage, if any. Depending upon the size of the public issue more than one banker to the
issue is appointed. When the size of the issue is large, 3 to 4 banks are appointed as bankers
to the issue. The number of collection centers is specified by the central government. The
bankers to the issue should have branches in the specified collection centers. In big or
metropolitan cities more than one branch of the various bankers to the issue are designated
as collecting branches. Branches are also designated in the different towns of the state
where the project is being set up. If the collection centers for application money are located
nearby people are likely to invest the money in the company shares.
2.6. Advertising Agents
Advertising plays a key role in promoting the public issue. Hence, the past track record of
the advertising agency is studied carefully. Tentative program of each advertising agency
along with the estimated cost are called for. After comparing the effectiveness and cost of
each program with the other, a suitable advertising agency if selected in consultation with
the lead managers to the issue. The advertising agencies take the responsibility of giving
publicity to the issue on the suitable media. The media may be
newspapers/magazines/hoardings/press release or a combination of all.

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2.7. The Financial Institutions
Financial institutions generally underwrite the issue and lend term loans to the companies.
Hence, normally they go through the draft of prospectus, study the proposed program for
public issue and approve them. IDBI, IFCI & ICICI, LIC, GIC and UTI are the some of the
financial institutions that underwrite and give financial assistance. The lead manager sends
copy of the draft prospectus to the financial institutions and includes their comments, if any
in the revised draft.
2.8. Government and Statutory Agencies
The various regulatory bodies related with the public issue are:
Securities Exchange Board of India
Registrar of companies
Reserve Bank of India (if the project involves foreign investment)
Stock Exchange where the issue is going to be listed
Industrial licensing authorities
Pollution control authorities (clearance for the project has to be stated in the prospectus)
2.9. Collection Centers
Generally there should be at least 30 mandatory collection centers inclusive of the places
where stock exchanges are located. If the issue is not exceeding Rs.10 Cr (excluding
premium if any) the mandatory collection centers are the four metropolitan centers viz.
Mumbai, Delhi, Kolkatta and Chennai and at all such centers where stock exchanges are
located in the region in which the registered office of the company is situated.
3.0. Placement of the IPO
Initial public offers are floated through Prospectus; Bought out deals/offer for sale; Private
Placement; Right Issue and Book Building.
3.1. Offer through Prospectus
According to Companies (Amendment) Act 1985, application forms for shares of a company
should be accompanied by a Memorandum (abridged prospectus). In simple terms a
prospectus document gives details regarding the company and invites offers for subscription
or purchase of any shares or debentures from the public. The draft prospectus has to be

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sent to the Regional Stock Exchange where the shares of the company are to be listed and
also to all other stock exchanges where the shares are proposed to be listed. The stock
exchange scrutinizes the draft prospectus. After scrutiny if there is any clarification needed,
the stock exchange writes to the company and also suggests modification if any. The
prospectus should contain details regarding the statutory provisions for the issue, program
of public issue - opening, closing and earliest closing date of the issue, issue to be listed at,
highlights and risk factors, capital structure, board of directions, registered office of the
company, brokers to the issue, brief description of the issue, cost of the project, projected
earnings and other such details. The board, lending financial institutions and the stock
exchanges in which they are to be listed should approve the prospectus. Prospectus is
distributed among the stock exchanges, brokers and underwriters, collecting branches of
the bankers and to the lead managers.
3.2. Bought out Deals (Offer for Sale)
Here, the promoter places his shares with an investment banker (bought out dealer or
sponsor) who offers it to the public at a later date. In other works in a bought out deal, an
existing company off-loads a part of the promoters' capital to a wholesaler instead of
making a public issue. The wholesaler is invariably a merchant banker or some times just a
company with surplus cash. In addition to the main sponsor, there could be individuals and
other smaller companies participating in the syndicate. The sponsors hold on to these
shares for a period and at an appropriate date they offer the same to the public. The hold
on period may be as low as 70 days or more than a year.
In a bought out deal, proving is the essential element to be decided. The bought out dealer
decides the price after analyzing the viability, the gestation period, promoters' background
and future projections. A bough out dealer sheds the shares at a premium to the public.
There are many advantages for the issuing company:
Firstly, a medium or small sized company, which is already facing working capital shortage,
cannot afford to have long lead-time before the funds could be mobilized from the public.
Bought out deal helps the promoters to realize the funds without any loss of time.
Secondly, the cost of raising funds is reduced in bought out deals. For issuing share to the
public the company incurs heavy expenses, which may invariably be as high as 10 percent of
the cost of the project, if not more.
Thirdly, bought out deal helps the entrepreneurs who are not familiar with the capital
market but have sound professional knowledge to raise funds. Sponsors of the deal are
mostly concerned with the promoters' background and government policies than about the
past track record or financial projections. This helps the new entrepreneur to raise adequate
capital from the market.
Fourthly, for a company with no track record of projects, public issues at a premium may
pose problems, as SEBI guidelines come in the way. The stipulations can be avoided by a
bought out deal. Companies sell the shares at a premium to the sponsors and they can off-
load the shares to the public at a higher premium.

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Fifthly, to the investors bought out deals possess low risk since the sponsors have already
held the shares for a certain period and the projects might have been completed or may be
in the verge of completion, the investors need not wait for returns
The major disadvantage of the bought out deals is that the sponsors are able to create a
positive image about the shares and sell them at a hefty premium. Single investment banker
gives scope for manipulation of the results. Insider trading and price rigging could be carried
out, which can be neither detected nor penalized.
3.3. Private Placement
In this method the issue is placed with a small number of financial institutions, corporate
bodies and high net worth individuals. The financial intermediaries purchase the shares and
sell them to investors at a later date at a suitable price. The stock is placed with issue house
client with the medium of placing letter and other documents which taken together
contribute a prospectus, giving the information regarding the issue. The special feature of
the private placement is that the issues are negotiated between the issuing company and
the purchasing intermediaries. Listed public limited company as well as closely held private
limited company can access the public through the private placement method. Mostly in the
private placement securities are sold to financial institutions like Unit Trust of India, mutual
funds, insurance companies, and merchant banking subsidiaries of commercial banks and so
on.
Through private placement equity shares, preference shares, cumulative convertible
preference shares, debentures and bonds are sold. In India private placement market is
witnessing the introduction of several innovative debt market instruments such as step-
down/step-up debentures, liquid debentures, bonds etc. Private placement has several
inherent advantages:
Cost Effective: Private placement is a cost-effective method of raising funds. In a public issue
underwriting, brokerage, printing, mailing and promotion account for 8 to 10 percent of the
issue cost. In the case of the private placement several statutory and non-statutory
expenses are avoided.
Time Effective: In the public issue the time required for completing the legal formalities and
other formalities takes usually six months or more. But in the private placement the
requirements to be fulfilled are less and hence, the time required to place the issue is less,
mostly 2 to 3 months.
Structure Effectiveness: It can be structured to meet the needs of the entrepreneurs. It is
flexible to suit the entrepreneurs and the financial intermediaries. To make the issue more
attractive the corporate can provide discounts to the intermediaries who are buying it. This
is not possible with the public issue with stringent rules and regulations. In the case of
debentures the interest ceiling cannot be breached in a public issue. Here the terms of the
issue can be negotiated with purchasing institutions easily since they are few in number.
Access Effective: Through private placement a public limited company listed or unlisted can
mobilize capital. Like-wise issue of all size can be accommodated through the private

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placement either small or big where as in the public issue market, the size of the issue
cannot fall below a certain minimum size.
3.4. Rights Issue
According to Sec 81 of the Companies Act 1956, if a public company wants to increase its
subscribed capital by allotment of further shares after two years from the date of its
formation or one year from the date of its first allotment, which ever is earlier should offer
share at first to the existing share holders in proportion to the shares held by them at the
time of offer. The shareholders have no legal binding to accept the offer and they have the
right to renounce the offer in favor of any person. Shares of this type are called right shares.
Generally right shares are offered at an advantageous rate compared with the market rate.
According to Section 81, the company has to satisfy certain conditions to issue right shares.
Right shares must be offered to the equity shareholders in the proportion to the capital
paid on those shares. A notice should be issued to specify the number of shares issued.
The time given to accept the right offer should not be less than 15 days.
The notice also should state the right of the shareholders to renounce the offer in favor of
others.
After the expiry of the time given in the notice, the Board of Directors has the right to
dispose the unsubscribe shares in such a manner, as they think most beneficial to the
company.
3.5. Book Building
Book building is a mechanism through which the initial public offerings (IPOS) take place in
the U.S. and in India it is gaining importance with every issue. Most of the recent new issue
offered in the market has been through Book Building process. Similar mechanisms are used
in the primary market offerings of GDRs also. In this process the price determination is
based on orders placed and investors have an opportunity to place orders at different prices
as practiced in international offerings.
The recommendations given by Malegam Committee paved way for the introduction of the
book building process in the capital market in Oct 1995. Book building involves firm
allotment of the instrument to a syndicate created by the lead managers who sell the issue
at an acceptable price to the public. Originally the potion of book building process was
available to companies issuing more than Rs.100 cr. The restriction on the minimum size
was removed and SEBI gave impression to adopt the book building method to issue of any
size. In the prospectus, the company has to specify the placement portion under book
building process. The securities available to the public are separately known as net offer to
the public. Nirma by offering a maximum of 100 lakh equity shares through this process was
set to be the first company to adopt the mechanism.

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Among the lead managers or the syndicate members of the issue or the merchant bankers
as member. The issuer company as a book runner nominates this member and his name is
mentioned in the draft prospectus. The book runner has to circulate the copy of the draft
prospectus to be filed with SEBI among the institutional buyers who are eligible for firm
allotment. The draft prospectus should indicate the price band within which the securities
are being offered for subscription.
The offers are sent to the book runners. He maintains a record of names and number of
securities offered and the price offered by the institutional buyer within the placement
portion and the price for which the order is received to the book runners. The book runner
and the issuer company finalize the price. The issue price for the placement portion and
offer to the public should be the same. Underwriting agreement is entered into after the
fixation of the price.
One day earlier to the opening of the issue to the public, the book runner collects the
application forms along with the application money from the institutional buyers and the
underwriters. The book runner and other intermediaries involved in the book building
process should maintain records of the book building process. The SEBI has the right to
inspect the records.
4.0. What is a Price Band in a book built IPO?
The prospectus may contain either the floor price for the securities or a price band within
which the investors can bid. The spread between the floor and the cap of the price band
shall not be more than 20%. In other words, it means that the cap should not be more than
120% of the floor price. The price band can have a revision and such a revision in the price
band shall be widely disseminated by informing the stock exchanges, by issuing a press
release and also indicating the change on the relevant website and the terminals of the
trading members participating in the book building process. In case the price band is
revised, the bidding period shall be extended for a further period of three days, subject to
the total bidding period not exceeding ten days.
4.1. Who decides the Price Band?
It may be understood that the regulatory mechanism does not play a role in setting the
price for issues. It is up to the company to decide on the price or the price band, in
consultation with Merchant Bankers.
5.0. Role of underwriters and merchant bankers
5.1. INTRODUCTION TO UNDERWRITING

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Underwriting is an agreement, entered into by a company with a financial agency, in order
to ensure that the public will subscribe for the entire issue of shares or debentures made by
the company. The financial agency is known as the underwriter and it agrees to buy that
part of the company issues which are not subscribed to by the public in consideration of a
specified underwriting commission. The underwriting agreement, among others, must
provide for the period during which the agreement is in force, the amount of underwriting
obligations, the period within which the underwriter has to subscribe to the issue after
being intimated by the issuer, the amount of commission and details of arrangements, if
any, made by the underwriter for fulfilling the underwriting obligations. The underwriting
commission may not exceed 5 percent on shares and 2.5 percent in case of debentures.
Underwriting has become very important in recent years with the growth of the corporate
sector. It provides several BENEFITS to a company:-
 It relieves the company of the risk and uncertainty of marketing the securities.
 Underwriters have an intimate and specialized knowledge of the capital market.
They offer valuable advice to the issuing company in the preparation of the
prospectus, time of floatation and the price of securities, etc. They also provide
publicity service to the companies which have entered into underwriting agreements
with them.
 It helps in financing of new enterprises and in the expansion of the existing projects.
 It builds up investors' confidence in the issue of securities.
 The issuing company is assured of the availability of funds. Important projects are
not delayed for want of funds.
 It facilitates the geographical dispersal of securities because generally, the
underwriters maintain contacts with investors throughout the country.
5.3. TYPES OF UNDERWRITING
 Syndicate Underwriting: - is one in which, two or more agencies or underwriters
jointly underwrite an issue of securities. Such an arrangement is entered into when
the total issue is beyond the resources of one underwriter or when he does not want
to block up large amount of funds in one issue.
 Sub-Underwriting:- is one in which an underwriter gets a part of the issue further
underwritten by another agency. This is done to diffuse the risk involved in
underwriting.
 Firm Underwriting: - is one in which the underwriters applyfor a block of securities.
Under it, the underwriters agree to take up and pay for this block of securities as
ordinary subscribers in addition to their commitment as underwriters.
5.4. UNDERWRITERS
To act as an underwriter, a certificate of registration must be obtained fromSecurities and
Exchange Board of India (SEBI). The certificate is granted by SEBI under the Securities and
Exchanges Board of India (Underwriters) Regulations, 1993. These regulations deal primarily
with issues such as registration, capital adequacy, obligation and responsibilities of the
underwriters. Under it, an underwriter is required to enter into a valid agreement with the

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issuer entity and the said agreement among other things should define the allocation of
duties and responsibilities between him and the issuer entity. These regulations have been
further amended by theSecurities and Exchange Board of India (Underwriters) (Amendment)
Regulations, 2006.
5.5. ROLE OF UNDERWRITERS
 The primary role of the underwriter is to purchase securities from the issuer and
resell them to investors.
 Underwriters act as intermediaries between issuers and investors, providing for an
efficient of capital.
 The underwriters take the risk that it will be able to resell the securities at a profit.
 Perhaps the most visible and familiar element of the initial public offering process is
the underwriter. The underwriter is the organization that is actually responsible for
pricing, selling, and organizing the issue, and it may or may not provide additional
services. With direct public offerings, there is no need for an underwriter.
Selection of a good underwriter is of the utmost importance, but it's important to
understand that many underwriters are equally selective of their clients. Because an
underwriter's reputation depends on successful issues, few firms will be willing to stake
their reputation on questionable companies.
 When selecting an underwriter, it's important to seek out an established company
with a good reputation and quality research coverage in your field. The decision may
also depend on the kind of agreement the underwriter is willing to make regarding
the sale of shares. For profitable and established private companies, it shouldn't be
difficult to locate an underwriter willing to make a firm commitment arrangement.
Under such an agreement, the underwriter agrees to buy all issues shares, regardless
of ability to sell them at a particular price.
 For riskier or less established companies, an underwriter may offer best efforts
arrangement for the initial public offering. A best efforts contract requires the
underwriter to buy only enough shares to fill investor demand. Under this
arrangement, the underwriter accepts no responsibility for unsold shares.
 Aside from fees and sales arrangements, most underwriters are fairly similar in their
roles. An underwriter will assist in the preparation and submission of all appropriate
SEC filings, helping potential investors make informed decisions about your offering.
All underwriters are required to exercise due diligence in verifying the information
they submit, so a certain amount of investigation should be expected from any
responsible underwriter.
In addition to SEC registration filings, the underwriter will create a preliminary prospectus
that will become a major part of the issue's marketing campaign. This document is also
referred to as the red herring, after a small red passage in the document that states that the
company is not attempting to sell shares prior to SEC approval.
Once SEC approval is obtained, the underwriter and the corporation will embark on a road
show to gauge and attract interest from investors. While the road show does not involve

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getting binding commitments from investors, it helps the underwriter determine the best
strategies for pricing and issuance.
After the initial public offering, the underwriter continues to provide services for the newly
public corporation. For months or even years after the offering, the underwriter may
continue to make a market for the stock, ensuring liquidity for investors and making the
shares more desirable. Twenty-five days after the issue, the underwriter is also permitted to
make statements or projections regarding the company and its prospects.
6.0. MERCHANT BANKERS
 The merchant bankers are those financial intermediaries involved with the activity of
transferring capital funds to those borrowers who interested in borrowing.
 They guarantee the success of issues by underwriting them.
 Merchant banks are popularly known as "issuing and accepting houses".
 Unlike in the past, their activities are now primarily non-fund based (fee based).
They offer a package of financial services. The basic function of merchant banks is marketing
corporate and other services that are guaranteeing sales and distribution of securities and
also other activities such as management of customer services, portfolio management of
customer services, portfolio management, credit syndication, acceptance credit, counseling,
insurance, etc.
As per SEBI (Merchant bankers) Rules, 1992:
"Merchant bankers means any person who is engaged in the business of issue management
either by making arrangements regarding selling, buying or subscribing to securities or
acting as manager, consultant, advise or rendering corporate advisory service in relation to
such issue management."
5.1. MERCHANT BANKING
Merchant banking activity was formally initiated into the Indian capital markets when grind
lays bank received the license from reserve bank in 1967.grindlays started with
management of capital issues ,recognized the needs of emerging class of entrepreneurs for
diverse financial services ranging from production planning and system design to market
research .even it provides management consulting services to meet the requirements of
small and medium sector rather than large sector. Citibank setup its merchant banking
division in1970.the various tasks performed by this divisions namely assisting new
entrepreneur ,evaluating new projects ,raising funds through borrowing and issuing equity.
Indians banks started banking services as a part multiple services they offer to their clients
from 1972.state bank of India started the merchant banking division in 1972.in the initial
years the SBI'S objective was to render corporate advice and assistance to small and
medium entrepreneurs.
5.2. REGISTRATION OF MERCHANT BANKERS WITH SEBI

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 It is mandatory for a merchant banker to register with the sebi. Without holding a
certificate of registration granted by the securities and exchange board of India, no
person can act as a merchant banker in India.
 Only a body corporate other then a non-banking financial company shall be eligible
to get registration as merchant banker.
 The applicant should not carry on any business other than those connected with the
securities market.
 All applicants for merchant bankers should have qualifications in finance, law or
business management.
 The applicant should have infrastructure like office space, equipment, manpower
etc.
 The applicant must have at least two employees with prior experience in merchant
banking.
5.3. MERCHANT BANKERS IN INDIA
There are 135 merchant bankers who are registered with sebi now in India. There are public
sector, private sector and foreign players registered with sebi. The below are the examples
of few of the merchant bankers in each of the public, private and foreign players.
 PUBLIC SECTOR MERCHANT BANKERS
 SEBI CAPITAL MERKETS LTD.
 PUNJAB NATIONAL BANK.
 IFCI FINANCIAL SERVICES LTD.
 KARUR VYSYA BANK LTD.
 STATE BANK OF BIKANER AND JAIPUR.
 PRIVATE SECTORS MERCHANT BANKERS:
 ICICI SECURITIES LTD.
 AXIS BANK LTD(FORMERLY UTI BANK LTD.)
 BAJAJ CAPITAL MARKETS LTD
 TATA CAPITAL MARKETS LTD.
 ICICI BANK LTD.
 RELIANCE SECURITIES LIMITED.
 KOTA MAHINDRA CAPITAL COMPANY LTD.
 YES BANK LTD.
 FOREGN PLAYERS IN MERCHNT BANKING.
 GOLDMAN SACHS(INDIA)SECURITIES PVT.LTD.
 BARCLAYS SECURITIES(INDIA)PVT.LTD.
 BANK OF AMERICA.N.A.
 DEUTSCHE BANK.
 DEUTCHE EQUITIES INDIA PRIVATE LIMITED.
5.4. SERVICES OF MERCHANT BANKS
5.4.1. PROJECT COUNSELLING:

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Project counseling includes preparation of project reports,deciding upon the financing
pattern to finance the cost of the project and appraising the project report with the financial
institutions or banks.it also includes filling up of application forms with relevant information
for obtaining funds from financial institutions and obtaining government approval.
5.4.2. MANAGEMENT OF DEBT AND EQUITY OFFERINGS:
This forms the main function of the merchant banker.he assists the companies in raising
funds from the market.the main areas of work in this regard include: instrument designing,
pricing the issue, registration of the offer document, underwriting support and marketing of
the issue, allotment and refund, listing on stock exchanges.
5.4.3. ISSUE MANAGEMENT:
Management of issue involves marketing of corporate securities viz. equity shares,
preference shares and debentures or bonds by offering them to public. Merchant banks act
as per SEBI guidelines, the merchant banker arranges a meeting with company
representatives and advertising agents to finalize arrangements relating to date of opening
and closing of issue, registration of prospectus, launching publicity campaign and fixing date
of board meeting to approve and sign prospectus and pass the necessary resolutions. Pricing
of issues is done by the companies in consultant with the merchant bankers.
5.4.4. MANAGERS, CONSULTANATS AND ADVISERS OF THE ISSUE:
The managers of the issue assist in the drafting of prospectus, application forms and
completion of formalities under the companies act, appointment of registrar for dealing
with share applications and transfer and listing of shares of the company on the stock
exchange. Companies can appoint one or more agencies as managers to the issue.
5.4.5. UNDERWRITING OF PUBLIC ISSUE:
Underwriting is a guarantee given by the underwriter that in the event of under
subscription, the amount underwritten would be subscribed by him. Merchant banking
subsidiaries cannot underwrite more than 15% of any issue.
5.4.6. PORTFOLIO MANAGEMENT:
Portfolio refers to investment in different kinds of securities such as shares, debentures or
bonds issued by different companies and government securities. Portfolio management
refers to maintaining proper combinations of securities in a manner that they give
maximum return with minimum risk.
5.4.7. RESTRUCTURING STRATEGIES:
AA merger is a combination of two companies into a single company where one survives
and other losses its corporate existence. A takeover is the purchase by one company

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acquiring controlling interest in the share capital of another existing company. Merchant
bankers are the middlemen in setting negotiation between the companies. Merchant
bankers assist the management of the client company to successfully restructure various
activities, which include mergers and acquisitions, management buyouts, joint ventures
among others.
5.4.8. OFFSHORE FINANCE:
The merchant bankers help their clients in the following areas involving foreign currency:
1. Long term foreign currency loans
2. Joint ventures abroad
3. Financing exports and imports
4. Foreign collaboration arrangements
5.5. ROLE OF MERCHANT BANKER IN A PRIMARY MARKET ISSUE MANAGEMENT:
Merchant banker is the intermediary appointed by companies in the primary market issue.
It has to look at the entire issue management and work as the manager to the public issue.
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