What a day, over 1,000 people through the door. www.beinspired09.co.uk

1. How To Grow Your Business....
....Whatever The Market Conditions

2. • Based on research of what the really successful
businesses are doing right now.
• Simple, low cost, easy-to-implement ideas.
• How to get the most from the presentation...
Getting ahead of the competition

3. • Write down your top 3 objectives for the next 3 months
(make sure they are measurable).
• Produce a cashflow forecast that shows you how you
are going to make money.
Plan

4. • Communicate with them – setup a meeting structure.
• Let them know how they can contribute to the
business’s success.
Get more from your staff

5. • Produce a visual dashboard for your business.
• Make sure you know what profit you make on a
monthly basis.
Know your numbers

6. • Have a written credit control procedure....and stick to it!
• Ask for deposits before you start work.
• Reduce your payment terms to ‘7 days’ or ‘by return’
• Negotiate extended payment terms where you can
(including with the Inland Revenue).
• Monitor the credit-worthiness of your customers:
www.creditsafe.com & www.riskdisk.com
Manage your cash

7. • Be clear on your USP – if you are not, go back and ask
your customers why they buy from you.
Adapt your products/services for today

8. • Identify the top 5 characteristics of your Ideal Client.
• Check that ALL your marketing is targeting your Ideal
Client – what do you need to change?
• Produce a list of your Dream Clients (the top 10
companies you would love to work with).
Review your target market

9. Be smart with your pricing

10. • Don’t just discount! Make sure you negotiate properly
and always get something in return.
• Create different price points for your offering (that are
profitable for you at each level).
Be smart with your pricing

11. • Go back to your existing customers and ask them for
referrals (be specific if you can)!
• Ask them for case studies & testimonials.
• Grade your customers and make sure you spend more
time with the best ones!
• Use the Wow Cross Selling Matrix to identify untapped
opportunities within your client base.
Use your existing customers

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Wow Cross-Selling Matrix

13. • Print out a list of your existing customers and go down
it with a marker pen looking for cross-selling and up-
selling opportunities.
• Go back through your diary for the last 2 years. Which
sales prospects could you phone up today to see if
they are ready to buy again?
• Produce a list of everyone who has bought from you
ever. Who is worth a phone call, or a letter, or e-mail?
Immediate opportunities to generate revenue

14. Don’t leave your marketing to chance

15. You see the person of your dreams at a party. You
approach them and say: “I’m fantastic in bed.”
That’s direct marketing
Wow’s Marketing Definitions

16. You see the person of your dreams at a party. You
approach them to get their telephone number.
The next day you call and say “Hi, I’m fantastic
in bed.”
That’s telemarketing
Wow’s Marketing Definitions

17. You see the person of your dreams at a party. You
buy them a drink, laugh at their jokes all evening,
pay for their cab ride home and send them
chocolates the next day with a note that says:
“By the way, I’m fantastic in bed.”
That’s public relations
Wow’s Marketing Definitions

18. You’re at a party and see the person of your
dreams . They walk up to you and say:
“I hear you’re fantastic in bed”
That’s brand recognition!
Wow’s Marketing Definitions

19. Don’t leave your marketing to chance

20. • Get on and do it!
• Discover the other top tips to beat the recession
Make it happen!

21. • Accountancy
• Financial Planning
• Business Advice
• Finance
www.thewowcompany.com
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How Wow can help you grow