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Burson-Marsteller Fan Experience Super Bowl Survey Highlights

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A majority of Americans believe the Super Bowl is better today because of entertaining ads and stellar halftime shows, but what they really crave is football. According to a national study commissioned by Burson-Marsteller’s Fan Experience specialty group and fielded by research consultancy Penn Schoen Berland, 52 percent of respondents say the primary reason they tune in is to watch the game, compared to 23 percent who are focused on the commercials.

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Burson-Marsteller Fan Experience Super Bowl Survey Highlights

  1. 1. UPER BOWL S 2014 Survey Highlights It’s Still All About the Game, Not the Commercials 52% 23% say the primary reason they tune in is to watch the game really want to see the commercials THE FANS 52% 92% 55% watch whether or not their favorite team is playing who plan to watch call themselves avid NFL Fans have attended a NFL game S THE AD But When It’s Time to Share on Social Media Great Commercials Can’t Beat a Great Game 72% Ads Creep Ahead 55% prefer a great game with boring commercials over a boring game with great commercials are likely to post on social media about a commercial 51% are likely to post about a big play during the game And Some Want to Sleep In on Monday The Smart Phone Isn’t Distracting, It’s Connecting 22% 60% would support designating Super Bowl Sunday and Monday as national holidays of millennials believe social media helps bring them closer to the game, BUT 87% of baby boomers call social media a distraction from the game Tackling Twitter and a First Down for Facebook 57% 55% say they will be using Facebook and/or Twitter during the game will view additional online content either during or immediately after the game ABOUT THE SURVEY Conducted January 15 through January 17, 2014 by research consultancy Penn Schoen Berland, the online quantitative survey polled 1,000 people who indicated that they were planning to watch Super Bowl XLVIII on Sunday, February 2, 2014. Margin of error is +/- 3.1 percent.