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Stakeholders Want to Hear What Global Social Media Checkup

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Stakeholders Want to Hear What Companies are Saying

Companies in each region have an average of at least 1,000 followers for each account, with
an overall average of 1,479 accounts, indicating that stakeholders want to hear what
companies have to say on Twitter. Forty-two percent of global companies are being tweeted
about. Particularly, almost one-half (48%) of U.S. companies are being tweeted about.



Interest in Companies on Twitter

Total U.S. Europe Asia-Pacific
Number of Followers Per Account 1,489 1,732 1,081 1,769
Percentage of Fortune 100 Companies
42% 48% 36% 33%
that Twitterers are Tweeting About




Burson-Marsteller Evidence-Based Communications 12

Publicado en: Empresariales
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