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Global Companies Find Value from Global Social Media Checkup

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Global Companies Find Value from Engaging in Social Media
Twitter is the most popular social media tool among Fortune Global 100 companies, with
almost two-thirds (65%) having a presence on the social network. At least one-half are
reaching audiences through Facebook (54%) and YouTube (50%). One-third maintain
corporate blogs.


Percentage of Fortune Global 100 Companies with...
70% 65%
60% 54%
50%
50%

40% 33%
30%

20%

10%

0%
Twitter accounts Facebook fan pages YouTube channels Corporate blogs

Burson-Marsteller Evidence-Based Communications 5

Publicado en: Empresariales
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