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Over 70% in the U.S. Global Social Media Checkup

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Over 70% in the U.S. and Europe Have Twitter Presence
Almost two-thirds (65%) of the Fortune Global 100 have Twitter accounts, including similar
percentages in the U.S. (72%) and Europe (71%). The average is driven down by Asian
companies with only 40% on Twitter; Asian companies primarily use social media to
communicate with their Western stakeholders.


Twitter Accounts
80% 72% 71%
65% 67%
60%

40%
40%


20%


0%
Total U.S. Europe Asia-Pacific LatAm


Burson-Marsteller Evidence-Based Communications 9

Publicado en: Empresariales
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