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2017 設計一門好生意:全球巡迴大師工作坊 活動紀錄

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2天14個小時創新不停歇的創新之旅

在2天14小時中,我們將真實世界中商業環境的不確定性、對未來的假設帶入到工作坊中,讓一群同樣期待「做多於聽和說」的夥伴,運用「設計一門好生意」的方法論、流程和策略工具,實地操作田野調查、探索目標客戶需求、設計驗證生意假設的實驗,以實際的題目案例,很快的了解市場、瞭解客戶、很快的把概念轉變成具體的產品與服務,讓你與團隊突破彼此合作力、溝通力、決策力的極限。

我想優先知道實戰工作坊的消息:http://bit.ly/joindbbworkshop
Design A Better Business 台灣官網:http://designabetterbusiness.com/tw/
BMI·方略臉書專頁:http://bit.ly/BMI_Taiwan

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2017 設計一門好生意:全球巡迴大師工作坊 活動紀錄

  1. 1. EXCLUSIVE VISUALREPORTTAIPEIWORKSHOPJULY 18&19 2017 THE JULY 2017TAIPEIWORKSHOP WORKSHOP BY PATRICKVAN DER PIJL, ERIKVAN DER PLUIJM, STEVE LIN, DIANE SHEN, HELEN CHEN, SHARON PAN AND EWEN LI © 2017 DESIGN A BETTER BUSINESS | ALL RIGHTS RESERVED. ALL PHOTOGRAPHS BY SEBASTIAANTER BURG LICENSED UNDER CREATIVE COMMONS | SEE HTTPS://WWW.FACEBOOK????????? ALL PHOTOGRAPHS BY DESIGN A BETTER BUSINESS ARE UNDER COPYRIGHT OF DESIGN A BETTER BUSINESS
  2. 2. WE ORGANIZED The WorkShop At THE GUMGUM BEER AND WINGS IN TAIPEI. GUMGUM is a great place to share a meal and meet kindred spirits.
  3. 3. THE DOUBLE LOOP DESIGN JOURNEY IDEATE PREPARE SCALE VALIDATE UNDERSTAND PROTOTYPE POINT OF VIEW Every design journey has a be- ginning and a goal. In the case of this design journey, the begin- ning starts with preparation, at the left of the design loop. Preparing yourself, your team, your environ- ment, and the tools you’ll use is essential for your successful jour- ney. The double loop takes your point of view into account, while adding rigor and continuity to the design process. Your point of view is always informed by understand- ing, and that will spark new ideas, enhancing your point of view. These are prototyped and validat- ed to test and measure their effec- tiveness. This further informs your point of view and enables you to execute your ideas successfully.
  4. 4. KISS EMBRACE UNCERTAINTY KEEP IT SIMPLE TELL STORIES! ESSENTIAL SKILLS FOR A DESIGNER 7 DON’T FLY SOLO! START WITH THE CUSTOMER! MAKE IT VISUAL! SETUP EXPERIMENTS 2 2 4 4 1 1 3 3
  5. 5. REBEL TOOLBOX PROCESS DESIGNER + 2 2 4 4 1 1 3 3
  6. 6. IT ALL STARTS WITH YOU. BE A REBEL. 2 2 4 4 1 1 3 3
  7. 7. 2 DAYS, 10 TOOLS, 1 UNCERTAINTY JOURNEY 2 2 4 4 1 1 3 3
  8. 8. GREAT FOOD, EXCELLENT BEER, AND INSPIRING CONVERSATIONS. 2 2 4 4 1 1 3 3
  9. 9. EMBRACE UNCERTAINTY & YOUR POINT OF VIEW IDEATE PREPARE SCALE VALIDATE UNDERSTAND PROTOTYPE POINT OFVIEW 2 2 4 4 1 1 3 3 1 2
  10. 10. 2 2 4 4 1 1 3 3 SO, WHAT IS‘DESIGN’ANYWAY? ANDWHY SHOULD I BECOME A DESIGNER? YOU DON’TWANTTO DOTHE SAME THING OVER AND OVER AND EXPECT A DIFFERENT RESULT, DOYOU? YOUWANTTO EXPLORE NEW OPTIONS!
  11. 11. 2 2 4 4 1 1 3 3 2
  12. 12. it is time to share your vision! 2 2 4 4 1 1 3 3 2
  13. 13. UNDERSTAND CUSTOMER IDEATE AND DESIGN IDEATE PREPARE SCALE VALIDATE UNDERSTAND PROTOTYPE POINT OFVIEW 2 2 4 4 1 1 3 33
  14. 14. UNDERSTAND CUSTOMERS 2 2 4 4 1 1 3 33
  15. 15. EXPERIMENT & PROTOTYPE EXECUTE & VALIDATE 3 IDEATE PREPARE SCALE VALIDATE UNDERSTAND PROTOTYPE POINT OFVIEW 2 2 4 4 1 1 3 3 4
  16. 16. 3 2 2 4 4 1 1 3 3
  17. 17. TEAM 3 變形機車 2 2 4 4 1 1 3 3
  18. 18. 2 2 4 4 1 1 3 3 3
  19. 19. TEAM 機車投影廣告 “We can ask specific question when we brought the prototype in front of the customer. And we get lots of surprising feedback during the safari.” “Team charter is CRUCIAL IN THE BEGInnING OF THE PROCESS BECAUSE WE CAN IDENTIFY TEAM’s capability and it helps us to choose what we want to do and what we can do. “WE HAVE to make lots of dicisions in shortPERIOD OF TIME.” 2 2 4 4 1 1 3 3 4
  20. 20. TEAM GREEN MOVEMENT “we need to think through how we start the conversation and how we ask questions during safari......it’s art!! “it’s important to have a catchy name of our product...and it’s critical to visualize userscenarios through Drawingsor tangible objects so the interviewees can understand better andhave their own imagination.’ 2 2 4 4 1 1 3 3 4
  21. 21. LET’S START! BE A REBEL! 2 2 4 4 1 1 3 3

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