The document introduces various Web 2.0 tools that can be used in workforce development settings, including blogs, wikis, social bookmarking, social networking, and YouTube. It provides examples of each tool being used in the field and encourages readers to start using the tools themselves by creating accounts, building profiles, and uploading or sharing content online. The document also notes that while many government organizations have yet to adopt Web 2.0 fully, doing so could help engage customers in new ways.

1. June 26, 2008 The Brave New (Online) World of Workforce Development Utilizing Web 2.0 Tools to Engage Customers

3. What is Web 2.0? Web 2.0 is a catch phrase that describes the second generation of Internet technology that provides the average user the ability to create, connect and communicate in ways not readily available with Web 1.0 technology.

4. The Changing Face of the Internet Web 3.0 Web 2.0 Web 1.0 Developed by Gary Hayes, 2006

5. Some Helpful Comparisons Web 2.0 Blog Wiki (wikipedia.com) Del.icio.us (folksonomy) Web 1.0 Personal websites Britannica Online Riley Guide (taxonomy)

6. The Anatomy of a Blog Post Time Stamp Post Title Links http://workforcedev.typepad.com/workforcedev/2008/06/where-the-green.html

8. Working with a Wiki www.Wikipedia.com Edit the Page Changes to Page Account Creation

10. Social Bookmarking (Organizing the Web) Build list of bookmarks Share bookmarks with customers Label bookmarks for easy access A method for users to store, organize, search, and manage bookmarks of web pages on the Internet at http://del.icio.us

12. Positive Social Networking: ( Connecting Youth to Your Resources) http://www.myspace.com/obtjobs

14. What We Tend to think of YouTube A typical YouTube video showing a robbery in progress at a NJ Dunkin Donuts

15. The Other YouTube (Viral Marketing in Action) This video was created by an professor and 200 students enrolled in ANTH 200: Introduction to Cultural Anthropology at Kansas State University, Spring 2007. It began as a brainstorming exercise, thinking about how students learn, what they need to learn for their future, and how our current educational system fits in.

17. Let’s Review: The Language of Web 2.0 In the interest of full disclosure I do not actually own a red scarf or black sling back shoes as worn by my Avatar. RSS Feed Avatar Blogs Social Networking Social Bookmarking Wiki YouTube