Association of Fundraising Professionals Dallas. Presentation on how to effectively use social media to reach new and current donors, push your message and give and deck using social media.
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Effective & Efficiently Using Social Media to Advance your Mission
1. 3/21/2010
1. Where R U in SM?
2. Part of a marketing/communication plan
g p
3. Message focus
4. All about relationships
5. Give and take
6. Coordination
7. People
8. Money
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Did You Know?
TakeNoGlory
Did You Know Best Of Shift Happens Video Dec 2009 Using
four recent sources from YouTube. Did You Know 4.0
http://www.youtube.com/watch?v=hyZRS0BnpAI
Social Network Opportunities
Facebook - 3 x/day
y
Twitter – 6 x/day
YouTube 3 x/week
Blog – 2-3 x/week
LinkedIn – update/respond
MySpace
Flickr
Ning or House Account
Plaxo
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Social Networks &
Prospect Research
F b k
Facebook
LinkedIn
YouTube
Blog
Bl
LinkedIn
Traditional Media New Media
Email signatures
g Social media policy
p y
E-News with SM links Twitter – Tweeters
Website updates Blog - Bloggers
Collateral materials Facebook Fan Page
Annual report Causes Page
Press releases YouTube
Calendar f
C l d of events Photos
Ph
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Marketing/Communication Plan
Messages
Master calendar
Calls to action (CTA)
Click Thru Rates (CTR)
Maintain
Exit strategy
Coordinate calendars
Message of the
week/month
Who’s
pushing/responding?
Variations on a theme
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5. 3/21/2010
Selling to Leadership
Risk of Ignoring
Plan
Crisis Management
Plan
Measure/Evaluate
People
September November 1st
News/annual report
ews/a ua epo t Mail appeal
Email appeal
Blog to Fan page
Fan page/Causes update
Video to Fan page Blog to Fan page
October Video to Fan page
Email December
Blog to Fan page News
Video to Fan page Blog to Fan page
Video to Fan page
Fan page
Thank you letters
Holiday cards
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6. 3/21/2010
Relationships - Then and Now
1 way v 2 way
v.
Speed
Expectations
Formal v. Informal
Style
Based on Donor Interests
Listening
Google alerts
Monitor
Dialogue
Di l
Authenticity
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7. 3/21/2010
Communication from you
Email Forward 2 Friend
News/Enews
Forward 2 Friend
Your Peeps Phone
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Status Updates
Retweets
Blog
Add This Widget
Forward 2 Friend
Facebook
Add This Widget
Twitter
Your
Website & MySpace
Email
Blog LinkedIn
Blog
Flickr
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People and $ Power
Consistency
Response time
Work the plan
Report
Report
Measure everything
Social Media Tech @ Lunch!
Apps
Blog sites
Video
AddThis
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Social Media Tech
Ping.fm
Hootsuite
Thwirl
Twibes
T ib
TweetDeck
Tweet You Later!
Keep up
Hire young
Make a plan
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Thank You!
B b @3 l
Barbara@3talisman.com
www.3talisman.com
www.talismantol.wordpress.com
Facebook.com/talismanassociates
Facebook.com/talismanassociates
@BTalisman
@BT li
www.blogtalkradio.com/making-
www.blogtalkradio.com/making-a-
difference
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