A project report on consumer attitude towards branded accessories with specific reference to cars from maruti suzuki

Consumer Attitude towards Branded Accessories with
specific reference to Cars from Maruti Suzuki
Babasabpatilfreepptmba.com Page 1
Executive summary
Introduction
The aim of marketing is to meet and satisfy the needs and wants of the customers.
India has long-term potential to become a significant vehicle market. It has huge
population of nearly one billion people (of which 150-250 million are middle class),
and a current vehicle population of 3.5 million (equivalent to only 3.4 cars per 1000
people).
In spite of numerous market deterrents, the Indian automotive market has become the
focus of attention as several major auto manufacturers have announced large capital
investment plans to be carried out in the near future.
Prior to the early 90’s there were only four car companies manufacturing and selling
cars in India. Foreign investment was effectively banned and foreign technology
transfers were subject to government approvals. By 1993 the Indian government deli
censed the Indian car industry, which eased other foreign auto manufacture’s entry
into the market first under joint partnerships, then wholly owned subsidiaries.
Currently, India is in the midst of an economic-recovery where vehicle sales rose 47
percent to 73,000 units in March 2000, up from 49,410 units in March 1999. The
Indian passenger car industry has grown more than ten times in the last ten years with
sales increasing to more than four-lack vehicle.
Now a days due to change in trends in the automobiles the market scenario is
changing on a rapid phase so the same case in the auto accessory market . people are
more concern about good looks of the car and other features and facilities. The huge
demand in accessory market too, many of the car users go for after market
upgradation.

PROJECT TITLE
“Consumer Attitude towards Branded Accessories with
specific reference to Cars from Maruti Suzuki.”
PROBLEM DEFENITION
“ The attitude towards branded accessories with specific
reference to cars from Maruti Suzuki.”
Sub-objective;
1. Influencing factor for buying behavior.
2. Attitude towards branded accessories.
3. Other substitutes with reference to brand.
RESEARCH METHODOLOGY:
Data source:
Primary Data: Through Questionnaire
Secondary Data: R.N.S Motors’s Record & Report, & Websites.
Sample size: 100 customers of R.N.S Motors Pvt. Ltd.
Area Covered for research: Only in Hubli City.
Sampling Procedure: Random sampling method from available database.

PURPOSE OF THE STUDY:
The purpose of the study is to get practical knowledge, get experience and also
to know the various challenges that are faced in the corporate world. The main
intention of choosing this topic is to study/to know-
 Customer’s perceptual factors towards branded accessories from Maruti Udyog
Ltd.
 This project helps to organization to improve the quality of the services.
 It will help to know the overall performance of Maruti genuine accessories.
 From this project we will come to know the satisfaction level of customers using
maruti genuine accessories.
Hence a questionnaire is formulated so as check Consumer Attitude towards Branded
Accessories with specific reference to Cars from Maruti Suzuki.

Conclusion-
From the research conducted here we can come to the conclusion that many car users
are not particular of buying the accessory from one particular dealer , as many prefer
it to buy from other retailers other than from company out let. Here 65% of people
buy accessory from others rather from company, only 35% of people know about
MGA.
According to the research conducted 70% of the respondents say that quality is the
first thing which comes to their mind while making buying decisions of accessories
for their car. Whereas 22% of respondents say that they are not much keen about the
quality as concerned to accessories to their cars.
As per the research results the influencer for many of the respondents are self
influenced whereas only 20% of the respondents consider their family members
suggestions while buying car accessories. 33% of the respondents say friends are the
influencers for them while making buying decisions of car accessories.
Performance is the first factor considered by most car users while buying accessory.
22% of the respondents buy accessories for the purpose of convenience while 27% of
the respondents think that cost is the most considerable factor for decisions on
accessory. Whereas a few of the respondents feel that brand is the main factor of
accessory buying decision.
According to the research 27% of the respondents prefer branded accessories whereas
31% of them are more inclined towards branded accessories while 43% of them are

not much concerned about the brand instead they buy the accessory that is easily and
cost effectively available.
As per the research 27% of the respondents prefer branded accessories whereas 31%
of them are more inclined towards branded accessories while 43% of them are not
much concerned about the brand instead they buy the accessory that is easily and cost
effectively available.
Branded accessories are somewhat more expensive when compared to unbranded
39% of the respondents have agreed with this statement whereas the next 31%
respondents say branded accessories are expensive.

The study helped me gain valuable insights in Opportunity
Analysis and Consumer Behavior, towards potential for MGA. This
project titled has been a knowledge gaining experience for me. By
interacting with the respondents and making visits to the customers.
I have been able to understand that understanding customers is an art
and it takes a very strong brand image for a company to retain itself
in the market. The results of the survey proved to be both
encouraging and partly discouraging too. The respondents were not
very positive aboutMGA, which was quite discouraging and a
negative sign for the company. The segment for which MARUTI
should cater to is a price sensitive segment, so as the organization
should focus on highlighting the additional perquisites that they
would provide with the car, it is going to bond well with the targeted
market. Though there are many competitors in the market for this
segment, the company has an advantage, but still it cannot rule out
the local dealers. But I believe that MARUTI has what it takes to
become a name to reckon with in the market and I offer my best
wishes for the same and hope that my work will be of some use for
the company.
The research was taken looking to the scope in the Indian automobile
industry. Thus the MGA differentiated themselves from there
competitors to promote their products and try to make their market
monopoly in the accessory market.
The research shows the people are interested to know about the
MGA.
The potential for MGA in twin city. This indicates an opportunity for
RNS Motors in the Indian automobile industry. The MARUTI have to
concentrate on promotional activities and differentiating their
product.

Schemes & offers given by the company influence the custo mer to
change their decision

RECOMMENDATION
 Create more awareness of the Maruti Genuine Accessory.
 Company should concentrate on the marketing aspects of accessory.
 Along with Local dealer should conduct demonstration and exposure of
accessory for existing car owners and potential customers.
 Dealer should co-ordinate with company to conduct exhibition for all
types of Maruti models accessory manufactured and marketed by MGA.
 Create more awareness of the dealers in the located city.
 Comparing the price factors the MGA is too high from other local
accessory provider; company has to take some actions for the convenience
of the customers.
 Create more advertisements in the local market.
 Maintain Customer Database and follow-up for the new products launch
and promotion activities.

SECTION 01
INDUSTRY PROFILE
(1.1) BRIEF HISTORY OF AUTOMOBILES -
The automobile industry has changed the way people live and work. The earliest of modern
cars was manufactured in the year 1895. Shortly the first appearance of the car followed in
India. As the century turned, three cars were imported in Mumbai (India). Within decade
there were total of 1025 cars in the city.
The dawn of automobile actually goes back to 4000 years when the first wheel was used
for transportation in India. In the beginning of 15th century Portuguese arrived in China
and the interaction of the two cultures led to a variety of new technologies, including the
creation of a wheel that turned under its own power. By 1600s small steam-powered engine
models was developed, but it took another century before a full-sized engine-powered
vehicle was created.
The actual horseless carriage was introduced in the year 1893 by brothers Charles and
Frank Duryea. It was the first internal-combustion motor car of America, and it was
followed by Henry Ford's first experimental car that same year.
One of the highest-rated early luxury automobiles was the 1909 Rolls-Royce Silver Ghost
that featured a quiet 6-cylinder engine, leather interior, folding windscreens and hood, and
an aluminum body. It was usually driven by chauffeurs and emphasis was on comfort and
style rather than speed.
During the 1920s, the cars exhibited design refinements such as balloon tires, pressed-steel

wheels, and four-wheel brakes. Graham Paige DC Phaeton of 1929 featured an 8-cylinder
engine and an aluminum body.
The 1937 Pontiac De Luxe sedan had roomy interior and rear-hinged back door that suited
more to the needs of families. In 1930s, vehicles were less boxy and more streamlined than
their predecessors. The 1940s saw features like automatic transmission, sealed-beam
headlights, and tubeless tires.
The year 1957 brought powerful high-performance cars such as Mercedes-Benz 300SL. It
was built on compact and stylized lines, and was capable of 230 kmh (144 mph).
Modern cars are generally light, aerodynamically shaped, and compact.

(1.2) GROWTH OF AUTOMOBILE INDUSTRY IN INDIA-
Following India's growing openness, the arrival of new and existing models, easy
availability of finance at relatively low rate of interest and price discounts offered by the
dealers and manufacturers all have stirred the demand for vehicles and a strong growth of
the Indian automobile industry.
The Indian auto industry, worth US$ 34 billion in 2006, has grown at a CAGR of 14 per cent
over the last five years with total sales of vehicles reaching around 9 million vehicles in 2005-
06. That number is likely to see a significant boost, given that the first half of 2006-07 has
already witnessed a staggering growth rate of 17.12 per cent. Domestic car sales for the April-
September 2006 period stood at an impressive 4.86 million vehicles, including cars, two-
wheelers and commercial vehicles. According to industry experts, if this trend continues, sales
could touch 10 million by March 2007, clocking an annual growth rate of 20 per cent.
Destination India
India is on every major global automobile player’s roadmap, and the reasons for the
growth are:
 India is the second largest two-wheeler market in the world
 Fourth largest commercial vehicle market in the world
 11th largest passenger car market in the world
 Expected to be the seventh largest by 2016
Robust production
India’s car production capacity is in for a US$ 2 billion boost. Auto majors have
announced massive investment plans which will push the country’s car production
past the psychological 2 million mark by the end of fiscal 2006-07, up 70 per cent
from 1.4 million units now. Even at 2 million, India, which stood at No.11 among
global car producing nations, will move two steps ahead, past UK (1.6 million) and
Canada (1.35 million). It will be neck and neck with Brazil’s 2-million capacities at
No.8.

The automobile industry witnessed a growth of 19.35 percent in April-July 2006
when compared to April-July 2005, as is evident from this year’s production trends.
Automobile Production Trends
Category 2004-05 2005-06 (In no.s)
M&HCVs 214807 219297
LCVs 138896 171781
Total CVs 353703 391078
Passenger Cars 960487 1045881
Utility Vehicles 182018 196371
MPVs 67371 66661
Total Passenger vehicles 1209876 1308913
Scooters 987498 1020013
Motorcycles 5193894 6201214
Mopeds 348437 379574
Total Two Wheelers 6529829 7600801
Three Wheelers 374445 434424
Grand Total 8467853 9735216
Source: Society of Indian Automobile Manufacturers (SIAM)

Domestic Sales
Increased affluence, wider selection and the ready availability of car loans is driving
the Indian car market through the roof. During the last five years (2000-05), the
production of passenger cars in India increased by more than 100 per cent. India
achieved the sales of 1.11 million vehicles last year (2005).
Domestic sales have been growing at a clipping pace:
 Passenger car sales rose by 22.84 per cent during April-September 2006,
compared to the corresponding period n 2005.
 The cumulative growth of overall sales of passenger vehicles during April-
September of 2006-07 was 20.73 percent.
 Utility Vehicle (UVs) sales grew at 12.85 per cent during the same period.
 Overall, the commercial vehicles segment grew at 36.96 per cent. Growth of
Medium and Heavy Commercial Vehicles was 39.92 per cent. Light
Commercial Vehicles also performed well with a growth of 32.86 percent.
Exports
India is fast emerging as a manufacturing base for car exports. According to the
Society of Indian Automobile Manufacturers (SIAM), a total of 89,338 vehicles were
exported in September 2006, a 58.07 per cent jump as compared to the same month
last year. While passenger vehicle exports grew at 13.15 per cent, two-wheelers and
commercial vehicle exports grew at 27.80 per cent.
Major Manufacturers of Automobiles in India

 Maruti Udyog Ltd.
 General Motors India
 Ford India Ltd.
Eicher Motors
 Bajaj Auto
 Daewoo Motors India
 Hero Motors
 Hindustan Motors
 Hyundai Motor India Ltd.
 Royal Enfield Motors
 Telco
 TVS Motors
 DC Designs
 Swaraj Mazda Ltd
Foreign players in India
Calendar 2006 has seen the entry of many high-end brands into the country. The
Indian automobile market will see at least 30 new launches, spanning everything from
affordable hatchbacks to mid-size models to super luxury high-end cars and SUVs.
 Mercedes, BMW, Porsche, Audi, Bentley and Rolls Royce are already here.
Now, the Italian marquee Lamborghini is also planning to enter the country.
The Italian marquee plans to launch the Gallardo.
 German luxury car maker Audi AG is preparing to drive into India a range of
sporty, lifestyle cars like S8 and RS4 early next year. The year 2007 will also
mark Audi's entry into merchandising in Indian car bazaar.

(1.3) Economic impact-
On the canvas of the Indian Economy, Auto Industry occupies a prominent
place. Due to its deep forward and backward linkages with several key segments of
the economy, automotive industry has a strong multiplier effect and is capable of
being the driver of economic growth. A sound transportation system plays a pivotal
role in the country's rapid economic and industrial development. The well-developed
Indian automotive industry ably fulfils this catalytic role by producing a wide variety
of vehicles: passenger cars, light, medium and heavy commercial vehicles, multi-
utility vehicles such as jeeps, scooters, motorcycles, mopeds, three wheelers, tractors
etc.
The automotive sector is one of the core industries of the Indian economy,
whose prospect is reflective of the economic resilience of the country. With 4%
contribution to the GDP and nearly 5% of the total industrial output, the automotive
sector has become a significant contributor to the exchequer. Continuous economic
liberalization over the years by the government of India has resulted in making India
as one of the prime business destination for many global automotive players. The
automobile industry witnessed a growth of 19.35 percent in April July 2006 when
compared to April July 2005.
The Indian automobile Industry has a mix of large domestic private players such
as Tata, Mahindra, Ashok Leyland, Bajaj, Hero Honda and major international players
including GM, Ford, Daimler Chrysler, Toyota, Suzuki, Honda, Hyundai and Volvo.

Maintenance is something most of us ignore, until our vehicle stops
functioning, that is. And then we wonder what went wrong, where. Maintenance is
one of the most serious aspects of ownership. It determines the longevity,
performance and reliability of whichever vehicle you drive. Looking after your
vehicle involves more than taking care of its external coat of paint and keeping it
clean and shiny.
Maintenance means taking care of all the parts, even those that are inside the bonnet.
These are the ones that directly concern the performance of your vehicle. Besides
taking it to the service station at regular periods, it is a good idea to go through the
owner's manual that will give a fair idea about its routine maintenance.
Checking the battery, keeping a check on the oils, changing the oils, checking the
electrical system, are some of the absolutely unavoidable things to keep your vehicle
in good shape. Keeping a log book in which you keep all the details regarding repair,
maintenance, routine check-ups etc. will not only give you an accurate idea of what
needs to be done when.
AUTO ACCESSORIES INDUSTRY
The Indian auto accessories retail market is quite fragmented and unorganized
and is mainly concentrated in four metros. The industry's product mix can be broken
down into three areas: Replacement parts, maintenance items and accessories.
Replacement parts typically include both new and rebuilt parts used in repairing
vehicles (alternators, water pumps, batteries, brake pads, etc.). Maintenance items are
those used to maintain performance and aesthetics of vehicles (motor oil, fuses, other
fluids, car wash and wax formulas). Accessory items are those which are discretionary
and personal in preference. These include floor mats, air fresheners, seat covers and
so on.

There are two segments that one can delineate in the auto accessories retail segment:
The Do-It-Yourself (DIY) market and the Do-It-For-Me segment (DIFM). The DIY
market is comprised of individuals performing routine maintenance on their vehicles.
These consumers purchase replacement parts, lubricants and other ancillary products
from aftermarket parts retailers. The most common types of maintenance performed
by this segment is basic in nature (oil changes, batteries, radiator flushes, etc.). The
DIFM segment is also important for the industry as it caters to the needs of
professional installers, mechanics and garages performing maintenance for individual
consumers. These customers are typically less price sensitive than individuals since
they pass through costs to the end consumer. The margins in the DIFM market are a
bit tighter due to competition among suppliers while the DIY segment in India is still
in a very nascent.
Car Audio
One of the conspicuous products which have gained prominence in the
automotive retail market is the car audio. The Indian car audio market is estimated at
Rs 600 crore, a majority of which is dominated by unorganized players and the grey
market. The remaining one faces competition from major brands like Kenwood,
Blaupunkt and Sony among others. Bose Corporation for example, has an exclusive
arrangement with Mercedes Benz, Porsche and Audi for car audio systems. About 80
per cent turnover of Blaupunkt International – a wholly-owned subsidiary of Bosch
Group, comes from its tie-up with automobile companies.
In contrast, for its Indian operations, a large portion of its turnover is from
sales to retail customers and a small share coming from its tie-up with automobile
makers such as Tata Motors, Hyundai Motors India, Ford India and Mahindra &
Mahindra. This indicates the level of focus needed in the auto accessories retail

market in India. Blaupunkt's new retail strategy aims at providing a platform for
customers to experience the car entertainment systems by displaying an entire range
of Blaupunkt products such as head units, speakers, amplifiers and other accessories
as well as car entertainment modules such as DVD players, screens and surround
sound systems.
IT Accessories
A country that boasts of being the information technology super power of the
world, India has little presence in IT based application in automobile retail sector. In
developed countries, electronic maps play a key role in the development of advanced
in-car infotainment technology, particularly in the application of navigation systems.
However, their functions have been limited to monitoring and anti-theft. Competition
has been focused on audio players and low-cost devices for safety and security
purposes. The gradual penetration into cars of a range of new technologies, including
video players, LCD displays, navigation, telematics and hands-free telephony is set to
open up new areas of competition even as it creates considerable growth
opportunities. Navigation, rear seat entertainment (RSE), telephony and telematics
1.3 FUTURE VIEW OF THE INDUSTRY
With production of six million two-wheelers, one million passenger cars and
multi utility vehicles (MUV) and 0.3 million commercials vehicles, the automobile
industry is one of the fastest growing industries in India today. Car ownership too is
growing rapidly in India with more and more car manufacturers investing in the
market. Besides this, since people are spending more time in their cars they want to
use it productively. And very soon, Indian drivers would be demanding advanced
safety and security and car infotainment features of the global market. According to
Drue Freeman, VP, Global Automotive Marketing and Sales, Philips Semiconductors,
"The Indian automotive market is poised for a rapid growth and technological
advancement which will revolutionize the role of the car in the Indian society." From

the time the driver approaches the car to unlock the door, until the time he arrives
safely at his destination, technology is transforming every step of the journey.
To begin with; How about a Maruti Wagon R with an Anti Lock Braking
system (ABS) + an Electronic Brake Distribution system (EBD), front and side
airbags for the driver and the co-driver, front seat belt pretensioners, seat belt warning
lights and doors ajar warning system, as standard features? Although these features
are not available in the Indian version, they come as standard ones in the Japanese
version. Similarly the Chinese version of the Toyota Corolla has ABS, Electronic
Brake Force Distribution and driver assistance systems like Vehicle Distance
Measuring Radar and Back Draft Radar system as standard features which are
currently unknown to Indian buyers. A decade ago, a car was merely a means of
transport and considered to be a luxury. But today although it is still a status symbol,
it is turning out to be a necessity.
Complementing this transformation, there is also a big change in the extent of
convenience demanded and electronic features that drivers are looking for in cars. A
sensor is primarily a sensing device that senses a command and delivers a response to
the driver via the instrument cluster. Though there are a number of sensors in
automobiles some common ones in Indian vehicles are temperature sensors that sense
the coolant temperature, engine temperature, engine oil temperature, level sensors that
sense the fuel level, engine oil level and brake oil level and speed sensors in power
train.
Common applications for sensors include power train, fuel system, braking
system, exhaust system, climate control and a steering system. On the other hand,
with increasing demand for additional electronic features, the tendency to pay a little
extra for such features is adding to the number of facilities operated by electronic
sensors. Consider the following changes in automobile technology largely due to
developments in sensor technology in the last one year.
* Automatic wipers:

Sensors located on the inner side of the windshield sense the pressure at which
the rain drops on the windscreen and control the wiper speed accordingly. This
technology is already in India and is available in Hyundai Sonata, Honda CRV,
Accord, Ford Endeavor and Toyota Camry.
* Electronically adjustable side mirrors:
Mirrors on either side can be controlled by the driver via a knob on the
steering wheel or on the inner door handle. It also allows the driver to fold the mirrors
once the car is parked. This feature is available in Hyundai Sonata, Honda Accord,
CRV, Ford Endeavor, Mondeo, Toyota Camry and Corolla. This technology has been
very successful and appreciated in cars such as Toyota Corolla and Honda Accord.
* ABS:
Anti-Lock Braking System is available in Hyundai Santro and Getz as
optional features. Chevrolet Optra is due to launch a new version with the ABS
feature. ²Intelligent Night Vision System: The system uses two infrared cameras,
placed under the headlamps, to sense infrared heat-emitting objects, which could be
beyond the range of illumination from the headlamps. Once the system identifies a
pedestrian, it sends a signal via a sensor and delivers a warning signal
India Automobile Accessories
Audio Systems: Audio systems are one of the most important accessories of an
automobile . Car audio sound effect is quite different from what we hear in our
homes. What is necessary is that the sound should not be distorted when the
automobile is in motion. It is therefore necessary to check the car audio system when
the car is in motion as well as when stationary. Test the automobile stereo by sitting in
the front. There lies the challenge. At the rear seat all systems will sound good.
Price Range:
 The car audio systems are available from Rs.2, 000- Rs.1, 00,000.
 Car speakers are available from Rs. 1,000 onwards.

 Amplifiers are available from Rs.1, 000 onwards
 Woofers are available from Rs.1, 000 onwards.
Wheel Covers: The wheel covers of an automobile are an all weather protection for
the wheels.
Price Range:
 Available Rs, 1,000 onwards.
Car Perfumes:The perfumes make your car smell fresh and pleasant. It acts like an
essential car accessory .
Price Range:
 Available between Rs. 200- Rs.10, 000.
Lights: Brake Lights, Fog lights engine lights, Halogen lights, and floodlights are
some of the important accessories of an automobile .
Carpets/Rubber Mats: All of the mud, tar, dirt and grime that gets into your car ends
up nicely on your car floor. You can use car carpets or floor carpets that will cover the
floor of your car . While buying ensure that these are easy to remove and wash. Ask if
they are washing machine washable (if you intend to use one).
Price Range:
 Floor carpets range Rs. 500 onwards.
Seat Covers: Seat covers are a great investment to make your car look like new again,
or for protecting your existing seats. They protect your automobile's upholstery from
pets, kids, and the mechanics.
Price Range:

 There are a variety of colors and designs to choose ranging Rs.750/- onwards.
Car Covers: Car covers protect your car body from rain, dust and the sun. If you have
an open car parking, you should consider having a car cover. Even to protect against
birds droppings and garbage thrown from apartments, automobile covers are a must
have accessory.
Price Range:
 Available from Rs. 500-Rs.4, 000 and vary with your car model.
Sun Visors:When the sun seems to be working attentively to get into your eyes, you'll
appreciate the way the sun visors slide for extra window coverage in cars
Price Range:
 Available from Rs. 50 -Rs. 200 and vary with your car model.
Interior Mirrors: Rear view mirror gives the driver a clear vision of the traffic
behind.
Price Range:
 Available from Rs. 150 onwards.
Steering Wheel Covers:The steering wheel cover protects the steering wheel and
makes it comfortable to use it too by giving a good grip.
Price Range:
 Available from Rs. 500 onwards
UV Rays Shields: The Ultraviolet Heat Shield helps reduce the interior temperature
and protect your car from the damaging sunrays that penetrate the front windshield.

Price Range:
 Available from Rs. 2000 onwards.
These are the companies that bring to us our dream machines. This is where it all
starts from; the bourgeoisie Maruti 800, the upmarket Astra, the stately Mercedes, the
'Indian' Indica, the racy Hero Honda, the Tata truck and the rest.
Wend your way through the automobile companies, their history and product lines.
Find out hitherto unknown facts about the vehicles you use. Did you know that the
Hindustan Motors was the first vehicle manufacturing company to be set up in India?
And it is the same Hindustan Motors which manufactures both the sturdy Ambassador
and the elegant Lancer, in association with Mitsubishi of course.
We present information on all the manufacturers that are part of the Indian automobile
industry. Make this your one stop auto info bank.
Ashok Leyland HMT Tractors Royal Enfield
Audi AG Honda Motors Co. Ltd. San Motors
Bajaj Auto Hyundai Motors Scooters India Ltd
BEML Indofarm Tractors Skoda Auto India
BMW Kinetic Motor Co. Ltd. Sonalika Tractors
Bentley Motors Limited Lamborghini Suzuki Motors
Chevrolet LML India Swaraj Mazda Ltd.
Daewoo Motors Mahindra & Mahindra Ltd. Tafe Tractors
Eicher Motors Maruti Suzuki India Ltd. Tata Motors
Escorts Ltd. Mercedes Benz Telcon
Fiat India Pvt Ltd Mitsubishi Motors Terex Vectra
Force Motor Monto Motors Toyota Kirloskar Motors

These are the companies that bring to us our dream machines. This is where it all
starts from; the bourgeoisie Maruti 800, the upmarket Astra, the stately Mercedes, the
'Indian' Indica, the racy Hero Honda, the Tata truck and the rest.
Wend your way through the automobile companies, their history and product lines.
Find out hitherto unknown facts about the vehicles you use. Did you know that the
Hindustan Motors was the first vehicle manufacturing company to be set up in India?
And it is the same Hindustan Motors which manufactures both the sturdy Ambassador
and the elegant Lancer, in association with Mitsubishi of course.
We present information on all the manufacturers that are part of the Indian automobile
industry. Make this your one stop auto info bank.
Auto Components
Any automobile is the assembly of several auto parts
with each part contributing to its machinery and
polishing its quality. Lack or failure of just one part can
breakdown the entire system so every component plays
its part. We have provided the detailed list of all the
components of any vehicle. This list would enable the
user to gain complete knowledge about various auto
parts. It would allow the user to access the importance
and uses of various integral parts of automobile.
Chassis and Frame Springs
Automobile Chassis Suspension Springs
Ford Motors Nissan Motors TVS Motor Co.
General Motors Porsche Volvo
Hero Honda Reva Electric Co. Yamaha Motor
Hindustan Motors Rolls-Royce Motor

 Chassis Brackets
 Front Bumper
Bracket
 Rear Bumper
Bracket
 Wheel Tubs
Automobile Frames
 Bonnet
 Hood
 Subframes
Tie Bars
 Ball Hooks
 Censor Rods
 Pivot Pin
 Strut Tower Bars
 U J Cross
 Air Springs
 Leaf Spring
Clamps
 Leaf Spring
Hangers
 Leaf Spring
Shackles
 Leaf Springs
 Lift Springs
 Lowering Springs
 Racing Springs
 Rubber Springs
 Spring Mounting
Kits
Electrical System Fuel Supply System
Charging System
 Alternator
 Alternator
Bearing
 Alternator Cases
 Alternator Drive
Kits
 Alternator Fans
Fuel Cells
Fuel Pump
 Diesel Engine
Fuel Pump
 Electric In-Tank
Fuel Pumps
 Electrical Fuel

 Automobile
Generator
 Automobile
Generator
Regulator
Automobile Battery
 Battery Boxes
 Battery Cable
 Battery Cable
Terminals
 Battery Control
Systems
 Battery
Electrolyte
 Battery Plates
 Battery Terminal
Caps
 Battery Trays
 Jumpstart System
 Performance
Batteries
 Voltage
Regulators
Automotive Computer
Chips
 Engine
Management
Systems
 Intake Air
Temperature
Pump
 Fuel Pressure
Regulators
 Fuel Pressure
Safety Switches
 Fuel Pump
Assembly
 Fuel Pump Bolts
 Fuel Pump Filter
 Fuel Pump Kits
 Fuel Pump
Mounting Plates
 Mechanical Fuel
Pump
 Oil Pressure
Safety Switches
Automobile Filters
 Air Cleaner
 Air Filter
 Air Filter
Assemblies
 Bypass Filter
 Fuel Filter Seal
 Fuel Filters
 Fuel Guard
 Fuel Screen
 Inline Filter
Fuel Injection System
 Diesel Fuel
Injectors

Sensors
 Oxygen Sensors
 Sensor Ring
Automotive Electrical
Wiring
 A/C Harness
 Ballast Resistor
 Convoluted
Tubing
 Electrical Fuse
 Electrical Fuse
Holders
 Electrical Switch
Covers
 Electrical Switch
Panels
 Electrical
Switches Fuse
Blocks Relay
Connectors
Shrink Sleeve
Tubing Wiring
Connector
Wiring Harnesses
Automobile Ignition
System
 Coil Wires
 Electronic
Timing
Controllers
 Electronic Fuel
Injection
 Fuel Injection
Systems
 Fuel Injector
Nozzle
 Fuel Injector O-
Ring
 Fuel Injector Seal
 Fuel Injectors
 Fuel Rails
 Petrol Fuel
Injectors
 Throttle Body
Carburetor
 Carburetor O-
Ring
 Choke Cables
 Carburetor
Components
 Carburetor
Gaskets
 Carburetor Kits
Intake Manifolds
 EGR Valve
Turbochargers and
Superchargers
 Turbo Charger

 Ignition Lock
Assembly
 Ignition Switch
 Magnetic Studs
 Magneto
 Ignition
Distributor
 Ignition Box
Automobile Ignition
Wires
 Dielectric Grease
 Ignition Coil Kit
 Ignition Wire
Looms
 Spark Plug Wire
Sets
Automobile Starting
System
 Bendix Drive
Starter
 Starter
 Starter Bolts
 Starter Drive
 Starter Solenoid
 Starter Solenoid
Repair Kits
 Starter Wiring
Harnesses
Horns
Kits
Turbochargers and
Superchargers
 Turbo Charger
Kits
Nitrous Oxide
System(NOS)
 AN Hoses
Assembled
 AN to Pipe
Thread Fittings
Bulkhead Fittings
Cap Fittings
Nitrous Oxide
Filters
Fuel Coolers
 CO2 Cooling
Systems
 Fluid Coolers
Air Intake System
 Air Inlet Elbows
 Air Intake Kits
Air Intake System
 Air Inlet Elbows
 Air Intake Kits

 Air horns
 Electric horns
 Multi sound
horns
 Musical horns
 Novelty horns
 Replacement
horns
 Siren horns
 Horn accessories
Automotive LPG
System
 LPG Fuel Tank
 LPG Injection
Parts
Automotive CNG
System
 CNG Fuel Tank
 CNG Injection
Parts
Braking System Lubrication System
Brake system
 Cooling brakes
 Power brakes
 Semi- metallic
brakes
 Servo brakes
 Disc brakes
 Drum brakes
 Handbrakes
Brake components
 Air Brake Nylon
Hose
 Bleed Nipple
 Brake Air Duct
 Brake Backing
Specific Usage
Lubricants
 Gear Lubes
 Tube Lubes
Specific Usage Oils
 Air Filter Cleaner
 Air Filter Oil
 Compressor Oil
 Gear Oil
 Multigrade Oil
 Oil Additives
 Oil Stabilizer
 Racing Oil
 Truck Oil

Pad
 Brake Backing
Plate
 Brake Booster
 Brake Booster
Hose
 Brake Chamber
Diaphragms
 Brake Cylinders
 Brake Duct Hose
 Brake Hydraulic
Valve
 Brake Light
Switch
 Brake Lines
 Brake Pedal
 Brake
Proportioning
Valve
 Brake Pumps
 Brake Roll
Spring
 Brake Chamber
Wheel Studs
Automotive Fluids and
Greases
 Gear Grease
 Grease Caps
 Grease Cup
 Grease Nipple
 Lithium-Based
Grease
 Lube Grease
 Power Steering
Fluid
 Steering Fluid
Fuel System Additives
 Diesel Coolant
 Diesel Fuel
Additives
 Fuel Injector
Cleaner
 Fuel Stabilizer
 Fuel Treatments
 Lead
Substitute
Gauges Gaskets and Seals
Individual Gauges/ Kits
 Compression
Testers
 Digital Gauge
Differential Gaskets
and Seals
 Axle Seal
 Axle Seal Kit

Sets
 Digital Gauges
 Feeler Gauges
 Fuel Gauges
 Fuel Pressure
Gauges
 Fuel System
Testers
 Gauge Kits
 Level Oil Gauge
 Oil Pressure
Gauge
 Performance
Computers
 Temperature
Gauges
 Vacuum Gauge
 Vacuum and
Pressure Test
Kits
Gauge Accessories
 Degree Wheels
 Dial Bore Gauges
 Digital Scales
 Gauge Dash
 Gauge Wiring
Harnesses
 Pressure Gauge
Adapters
Automotive Meters
 Carrier Gasket
 Differential Seal
 Pinion Seal
Engine Gaskets and
Seals
 Bearing Seals
 Engine Gasket
Sets
 Oil Pan Gaskets
 Valve Cover
Gaskets
 Valve Stem Seals
 Water Pump
Gaskets
 Cylinder Head
Gaskets
Fuel System Supply
Gaskets
 Carburetor
Mounting
Gaskets
 Fuel Pump
Gaskets
 Carburetor
Gaskets
Automobile Cooling
System Gaskets
 Exhaust Flange

 Airflow Sensor
 Ammeter
 Automotive
Amps
 Clinometers
 Dynamometer
 Hydrometer
 Odometer
 Speedometer
Cables
 Speedometer
Gauges
 Speedometers
 Tachometer
 Tachometer
Gauges
 Voltmeter
 Water
Temperature
Meter
Gaskets
 Thermostat
Gaskets
 Valve Holder
Gaskets
Lighting System Exhaust System
Headlights
 Halogen
Headlights
 Headlight
Accessories
 Headlight Covers
 Headlight Plug
Wiring Harnesses
 Headlight Trim
Exhaust Pipes
 Down Pipes
 Exhaust Flex
Pipes
 H Pipes
 Shielded Side
Pipes
 Side Pipes
 Side Tubes

 Headlight Wiring
Harnesses
Tail Lights
 Halogen Tail
Lights
 Tail Lamp Holder
 Tail Light Covers
 Tail Light Plug
Wiring Harnesses
 Tail Light Wiring
Harnesses
Side Lights
 Colored Side
Lights
 Halogen Side
Lights
Bumper Lights
Interior Lights
 Dome Light
 Instrument
Displays
 Key Light
 Map Light
Auxiliary Lights
 Off Road Lights
 Fog Lamps/
 Starter Tubes
 Tail Pipes
 X Pipes
 Y Pipes
Exhaust Clamps and
Brackets
 Air Line Clamps
 Band Clamps
 Body Mounting
Clamps
 Muffler Clamps
 Saddle Clamps
 Strap Clamps
 U-Bolt Clamps
Heat Protection
Products
 Exhaust Wrap
 Heat Shields
 Heat Sleeving
 Heat Tape
 Hose Heat
Protection
 Insulator Mats
 Thermal Barrier
Coating
Catalytic Converters
 Oxidation
Catalyst

Lights
 Truck Bed Lights
 Compact Lights
Light Accessories
 Light Bars
 Roll Bars
 LED Lights
 Neon Lights
 Light Covers
 Lights and
Lenses
 Roll Bars and
Light Bars
 Reduction
Catalyst
Headers
 Header Bolts
 Header Reducers
Mufflers and
Resonators
 Insert Cones
 Muffler Tips
 Welded Mufflers
Full Exhaust Systems
 Diesel Exhaust
System
 Tubular Exhaust
Systems
Air Components
 Air Hose Kit
 Air Hoses
 Air Tube Adapter
 Air Tube Seal
 Air Tubes
 Flex Tube
Suspension and Steering Transmission System
Shock Absorbers Clutch

 Adjustable
Controllers
 Air Shocks
 Dust Cover Boots
 Gas Shocks
 Rubber
Cushioning
 Shock Bellows
 Shock Bolt Kits
 Shock Boots
 Shock Mounting
Kit
 Shock Mounts
 Tube Shocks
Suspension Springs
 Air Springs
 Leaf Spring
Clamps
 Leaf Spring
Hangers
 Leaf Spring
Shackles
 Leaf Springs
 Lift Springs
 Lowering Springs
 Racing Springs
 Rubber Springs
 Spring Mounting
Kits
Steering Parts
 Clutch Cables
 Clutch Discs
 Clutch Fork
 Clutch Fork Pivot
Balls
 Clutch Hose
 Clutch Kits
 Clutch Lever
 Clutch Lining
 Clutch Master
Cylinder
 Clutch Pedal
 Clutch Release
Bearing
 Clutch Release
Lever
 Clutch Shoes
 Clutch Slave
Cylinder
 Clutch Sockets
 Clutch Spring
 Fan Clutch
 Pressure Plate
 Pressure Plate
Fasteners
 Release Lever
Pin
 Release Lever
Plate
Automobile
Transmission

 Rack and Pinion
Steering
 Steering
Stabilizer
 Steering Arm
Kits
 Steering Arms
 Steering Boxes
 Steering Damper
 Steering Rack
 Steering Rack
Boot
 Steering Shafts
Steering Columns
 Wiring
Connectors
Steering Wheels
 Steering Wheel
Pads
Suspension System
 Active
Suspensions
 Air Suspension
Suspension Joints
 Ball Joints
 Steering U Joints
 Flywheel
 Flywheel Ring
Gears
 Automatic
Transmission
 Manual
Transmission
Differential
 Differential
Carrier Bearings
 Differential
Carriers
 Differential
Casing
 Differential
Clutches
 Differential Cross
Shafts
 Pinion Bearings
 Pinion Supports
 Ring Gear
Fasteners
 Ring Gear
Spacers
 Spider Gear
 Spool/ Mini
Spool
Transmission Axles
 Axle Bearings

Control Arms
 Link Control
Arms
Bushes
 Body Bushes
 Bush Kits
 Control Arm
 Bushes
 Leaf Spring
Bushes
Suspension Coils
 Coil Over Shocks
 Coil Over
Springs
 Rear Coil Over
Springs
Suspension Beams
 Pan Hard Bars
 Sway Bar End
Links
 Sway Bars
 Torsion Bars
 Traction Bars
Suspension Links and
Bolts
 Center Links
 Axle Housing
Ends
 Drive Wheel
 Front Axle
 Rear Axle
 Rear Axle
Assemblies
 Wheel Bearings
Gear Shifters
 Air Shifters
 Shift Knobs
 Shift Lever
 Shifter Cables
 Shifter Covers
 Shifter Fork
Automotive Gears and
Gear Parts
 Ball Bearings
 Cylindrical
Roller Bearings
 Differential
Gears
 Gear
 Gear Box
 Gear Couplings
 Idler Gear
 Needle Roller
Bearings
 Pinions
 Ring Gear

 Drag Links
 Drag Links Kits
 J Bolts
 Jam Nuts
 Tie Rod Ends
 Tie Rod Sleeves
 Tie Rods
 U Bolts
 Roller Bearings
 Shafts
 Speed Reducers
 Speedometer
Gears
 Spherical Thrust
Bearings
 Sprockets
 Steering Gears
 Tapered Roller
Bearing
 Tensioner Pulley
Bearing
 Thrust Needle
Bearings
 Timken Bearings
 Transmission
Gears
Wheels and Tyres Fasteners
Automotive Wheels
 Alloy Wheel
 Wire Wheel
Tires and Wheels
Accessories
 Pressure Relief
Valves
Automotive Washers
 Bolt Lock
Washers
 Hardened
Washers
Automotive Nuts
 Hex Nuts

 Rim Screws
 Tire Covers
 Valve Stems
 Wheel Adapters
 Wheel Center
Caps
 Wheel Plugs
 Wheel Spacers
 Wheel Weights
Linkage Parts
 Drive
Wheel/Axle
 Tie Rod
 Tie Rod End
Automotive Studs
 Engine Studs
 Stainless Steel
Studs
 Plate Nuts
 Point Nuts
 Self-Locking
Nuts
 Stainless Steel
Nuts
Automotive Bolts
 Suspension Links
and Bolts
Screws
 Lens Screw
 Socket Screw
Valves
Valve Parts
 Valve Cover
 Valve Cover Gasket
 Valve Holder Gasket
 Valve Lifter
 Valve Ports
 Valve Seals

Cooling System
Valves
 Check Valve
 Combination
Valve
 Exhaust Valve
 Expansion Valve
 Intake Valve
 Thermostat
Valves
 Valve Covers
 Valve Locks
 Valve Spring
Retainers
 Valve Spring
Shims
 Valve Spring and
Retainer Kits
 Valve Springs
 Valve Stem Seal
 Valve Parts
Water Cooling System
 Air Blower
 Coolant Hose
 Radiator Pressure
Cap
 Radiators
 Universal
Radiators
 Water Inlet Pipes
Water Cooling System
 Air Blower
 Coolant Hose
 Radiator Pressure
Cap
 Radiators
 Universal
Radiators
 Water Inlet Pipes
 Water Necks
 Water Pipes
 Water Return
Pipes
 Radiator Parts
 Cooling Fans
 Water Pumps
A/C Parts
 A/C Clutch
 A/C Conversion
Kit
 A/C Evaporator
 A/C Hose
 A/C Kits
 A/C Pressure
Switch
 A/C Relay
 A/C Sensors
 A/C Temperature
Tube

 Water Necks
 Water Pipes
 Water Return
Pipes
 Radiator Parts
Engine Cooling Fluids
 A/C Coolants
 A/C Gas
 Cooler Fooger
Corrosion
Inhibitors
 Engine Coolants
 Hydraulic Oil
Cooler
 Oil Coolers
 Fuel Coolers
 A/C Thermostat
 A/C Valves
 A/C Compressor
Engine
Engine Block
 Engine Block
Gasket
 Engine Block
Gasket Kit
 Main Bearing
Housing
 Main Bearings
 Main Cap
 Cylinder Liners
Cylinder Head
Connecting Rod
 Connecting Rod
Bearings
 Connecting Rod
Bolts
 Connecting Rod
Washers
 Small End
Bearing
Valvetrain
 Push Rods

 Aluminum
Cylinder Head
 Cast Iron
 Cylinder Head
 Cylinder Head
Fasteners
 Cylinder Head
Mounting Bolts
 Cylinder Head
Plugs
 Cylinder Head
Stud Kit
 Cylinder Head
Studs
 Cylinder Head
Washers
 Valve Guide
 Valve Seat
Inserts
 Valve Seats
 Cylinder Head
Gaskets
Piston
 Compression
Piston Rings
Oil Control
Piston Rings
 Piston Pin
 Piston Pin Bush
 Piston Rings
 Tappet
 Rocker Arms
 Valve Timing
System
 Valves

Engine Brackets
 Air Conditioner
Brackets
 Alternator
Brackets
 Power Steering
Brackets
Engine Belts and
Pulleys
 Accessory Belts
 Automotive V-
ribbed Belt
 Camshaft Pulley
 Crankshaft Pulley
 Idler Pulley
 Pulley Kits
 Water Pump
Pulleys
Engine Belts and
Pulleys
 Accessory Belts
 Automotive V-

 Piston Valve
Camshaft
 Bush Set for
Camshaft
 Cam Follower
 Cam Lobes
 Camshaft
Bearing
 Camshaft Bolts
 Camshaft Nut
 Camshaft Push
Rod
 Spacer Ring
Crankcase
 Breather Tube
 Crankshaft
Assembly
Bearings
 Crankshaft
Bearings
 Oil Dipstick
 Oil Drain Plug
Crankshafts
 Counter Balance
Plates
 Crank Pin
 Crankshaft
Bearing
ribbed Belt
 Camshaft Pulley
 Crankshaft Pulley
 Idler Pulley
 Pulley Kits
 Water Pump
Pulleys
Harmonic Balancers
 Timing Tape
Engine Oil System
 Engine Oil
 Engine Oil
Cooler
 Engine Oil Drain
Plug
 Engine Oil Filler
Cap
 Engine Oil Filter
 Engine Oil
Gaskets
 Two Stroke
Engine Oil

 Crankshaft Oil
Seal
 Crankshaft
Vibration
Dampers
 Thrust Bearing
Motorcycle/ Two Wheeler Parts
Motorcycle Fuel
Supply System
 Motorcycle Air
Filter
Motorcycle Chassis
 Motorcycle
Headlights
Motorcycle Apparel
and Helmets
 Motorcycle
Leather Jackets
 Helmets
 Riding Gloves
Motorcycle Electrical
Parts
 Motorcycle
Ignition Switch
 Motorcycle
Switches
Motorcycle Tools and
Accessories
 Helmet Lock
 Lug Wrench
 Motorcycle
Brake Fluid
 Scooter Lock
 Side Box Lock
 Tire Irons
Motorcycle Wheels and
Tires
 Motorcycle
Wheel Spokes
Motorcycle Chains
Motorcycle Braking
System
 Motorcycle
Brake Calipers
 Motorcycle

 Spark Plug
Covers
 Spark Plug Wires
Motorcycle Engine
Parts
 Motorcycle
Carburetor
 Motorcycle Kick
Levers
 Motorcycle Kick
Shaft
 Motorcycle
Pistons and Rings
 Motorcycle Shaft
Ends
 Replacement
Cylinders
 Throttle Cable
Motorcycle Exhaust
Parts
Brake Drums and
Sprockets
 Motorcycle
Brake Kit
 Motorcycle
Brake Pads
 Motorcycle
Brake Shoes
 Motorcycle
Master
 Brake Cylinder
Brake System
Bolts/ Nuts
Motorcycle Suspension
and Steering
 Motorcycle Fork
 Motorcycle
Shock Absorber
 Shock Absorber
Mounting Parts
 Steering Stem
(1.4) MARUTI UDYOG LIMITED-
Maruti Udyog Ltd is one of India's leading automobile manufacturers and the
market leader in the car segment, both in terms of volume of vehicles sold and
revenue earned. 18.28% of the company is owned by the government, and
54.2% by Suzuki of Japan. The Indian government held an Initial Public
Offering of 25% of the company in June of 2003.

The company annually exports more than 30,000 cars and has an extremely
large domestic market in India selling over five hundred thousand cars
annually. Maruti 800, till 2004, was the India's largest selling compact car
ever since it was launched in 1983. More than a million units of this car have
been sold worldwide so far. Currently, Maruti Alto tops the sales charts.
Due to the large number of Maruti 800s sold in the Indian market, the term
"Maruti" is commonly used to refer to this compact car model. Till recently
the term "Maruti", in popular Indian culture, was associated to the Maruti 800
model.
The largest selling car from Maruti's stable, Maruti 800
In the order they were launched:
 Maruti 800: Launched 1983. Largest selling car in India, till 2004.
 Maruti Omni: Launched 1984.
 Maruti Gypsy: Launched 1985.
 Maruti 1000: Launched 1990
 Maruti Zen: Launched 1993 with a facelift in 2003.Production ended
in 2006.
 Maruti Esteem:Launched 1994
 Maruti Wagon-R:Launched 1999 Modified 2006
 Maruti Baleno:Launched 1999
 Maruti Alto:Launched 2000. Currently the largest selling car in India
 Maruti Grand Vitara:Launched 2003
 Maruti Grand Vitara XL-7
 Maruti Versa: Launched 2004
 Maruti Swift: Launched 2005
 Maruti Zen Estilo Launched in 2006
 Maruti Swift Diesel Launched in 2007

Services offered
 Authorized Service Stations- Maruti is one of the companies in India
which has unparalleled service network. To ensure the vehicles sold by
them are serviced properly Maruti had 1545 listed Authorized service
stations and 30 Express Service Stations on 30 highways across India.
 Maruti Insurance- Launched in 2002 Maruti provides vehicle
insurance to its customers with the help of the National Insurance
Company, Bajaj Allianz, New India Assurance and Royal Sundaram.
The service was set up the company with the inception of two
subsidiaries Maruti Insurance Distributors Services Pvt. Ltd and
Maruti Insurance Brokers Pvt. Limited.
 Maruti Finance- To promote its bottom line growth, Maruti launched
Maruti Finance in January 2002. Prior to the start of this service
Maruti had started two joint ventures Citicorp Maruti and Maruti
Countrywide with Citi Group and GE Countrywide respectively to
assist its client in securing loan. Maruti tied up with ABN Amro Bank,
HDFC Bank, ICICI Limited, Kotak Mahindra, Standard Chartered
Bank, and Sundaram to start this venture including its strategic
parnters in car finance. Again the company entered into a strategic
partnership with SBI in March 2003. Since March 2003, Maruti has
sold over 12,000 vehicles through SBI-Maruti Finance. SBI-Maruti
Finance is currently available in 166 cities across India.
 Maruti TrueValue- Maruti True Value is a service offered by Maruti
Udyog to its customers. It is a market place for used Maruti Vehicles.
One can buy, sell or exchange used Maruti vehicles with the help of
this service in India
 N2N Fleet Management- N2N is the short form of End to End Fleet
Management and provides lease and fleet management solution to
corporates. Its impressive list of clients who have signed up of this
service include Gas Authority of India Ltd, DuPont, Reckitt Benckiser,
Sona Steering, Doordarshan, Singer India, National Stock Exchange
and Transworld. This fleet management service include end-to-end

solutions across the vehicle's life, which includes Leasing,
Maintenance, Convenience services and Remarketing.
 Accessories- Many of the auto component companies other than
Maruti Udyog started to offer components and accessories that were
compatible. This caused a serious threat and loss of revenue to Maruti.
Maruti started a new initiative under the brand name Maruti Genuine
Accessories to offer accessories like alloy wheels, body cover, carpets,
door visors, fog lamps, stereo systems, seat covers and other car care
products. These products are sold through dealer outlets and
authorized service stations throughout India.
 Maruti Driving School
 Exports- Maruti Exports Limited is the subsidary of Maruti Udyog
Limited with its major focus on exports and it does not operate in the
domestic Indian market. The first commercial consignment of 480 cars
were sent to Hungary. By sending a consignment of 571 cars to the
same country Maruti crossed the benchmark of 3,00,000 cars. Since its
inception export was one of the aspects government was keen to
encourage. Every political party expected Maruti to earn foreign
currency.
Angola, Benin, Djibouti, Ethiopia, Europe, Kenya, Morocco, Sri Lanka,
Uganda, Chile, Guatemala, Costa Rica and El Salvador are some of the
markets served by Maruti Exports
Key Competitors-
 Tata Motors
 Hyundai India
 Ford India
 FIAT India
 General Motors India

Pride Pointers-
• India’s largest automobile company
• MUL Rolls out one car every 43 second.
• Around 4 million people in India are proud to own maruti cars.
• The highest installed production capacity
• More than 35,000 trained technicians for customer support.
• Largest Sales network-270 sales outlets
• Largest service networks- 359 dealers workshop
• Cities covered by sales- 172
• Cities covered by service- 922
• Spare Parts Store- 26
• MGP Shopee- 11
• True Value network- 127 outlets
Some Milestones-
1983- Launched, hence bringing the first revolution in the Indian car market
in terms of-
• Technology
• Availability- production Capacity
• Fuel Efficiency
• Choice of colour
• Shape May- 1993, Zen the world car unvieled at a world premier.
• November- 1994, Esteem the first luxury car on Indian roads launched
• December- 1999, Baleno, the top end of the luxury car launched.
• March-2000 WagonR the original tall boy launched.
• September-2000, Alto launched in three variants
• October-2001, Versa, India’s first MPV launched in three variants
• April-2002 Grand Vitara, the SUV launched.
Some Milestones in Exports

• MUL Export cars to more than 100 countries.
• India’s largest exporter of completely built cars (CBU) during 2001-
2002 both in terms of volume and value.
• Cumulative export sales crossing the 2.5 lakh mark, far more than any
car company in the country.
(1.5) RNS MOTORS - HUBLI
Maruti's no 1 dealer - RNS Motors
HUBLI: Twin-city based RNS Motors, the dealer of Maruti cars has emerged as
the leading dealer in the country.
M Sunil Shetty, CEO of RNS Motors, in a release said RNS Motors, a part of R N
Shetty Group of Companies has achieved the top slot for the third consecutive
year in a row.
RNS Motors has four branches two in Bangalore and one each in Hubli,
Murudeshwar and Bijapur.
Genuine Parts and Accessories
Maruti Suzuki Genuine parts are priced very competitively and offer a customer
best value for money and quality. Each product goes through a series of rigorous
quality measures and reaches a customer at its best. Many of these items are
imported from Suzuki, Japan.
Maruti Genuine Accessories (MGA) offer high quality accessories at competitive
prices. Every MGA item has perfect mechanical and electrical compatibility with
the vehicle and offers you unmatched performance.

ITEM THE MGA ADVANTAGE
Alloy Wheels
Perfect Match with vehicle. Safe and reliable. Virgin Aluminium from ISO certified sources. 100% X-Ray tested.
Endurance tested. Excellent finish. Better cooling. Better Braking efficiency.

Body Cover
High Quality imported Fabric. Water-resistant. 1-Year Warranty. UV Ray protection (UV rays cause paint fading).
Very light and easily handled. Matches body profile perfectly. Clamp mechanism. Comes in convenient carry bag.
Carpets
Imported materials used. Perfectly fits the contour of vehicle floor. Attractive designs, matching the interior. Odour
free. Fire resistant. Fully Washable. Anti Slip mechanism to prevent slipping on floor.
Special thread interlocking. Dust absorbing. Reinforced cushioning at drivers area to prevent balding.
Door Visors
Perfect fit with vehicle profile. Unique attachment provided for strong fit. Suzuki (Japan) product. Weatherproof.
Offers protection from sun-rain. Long lasting and unlike other visors, do not become brittle or crack.
Fog Lamps
Comes with complete electric wiring, protection relay, switch and lamps. Electrically compatible with the vehicle
electrical systems, therefore perfectly safe for the vehicle. No need to cut / splice original vehicle wires, clip-on
mechanism. Perfect fit mechanically. Tested for long distance visibility. Beam adjustment screws.

Mud Flaps
Made from high quality virgin material. Flexible and wear resistant. Matches profile of the bumper perfectly. Best
Aesthetics. Sophisticated design. Absorbs impacts (thus protecting bumper)
if mud flaps hit any speed breaker / pothole. Heat Cycle and UV Ray tested. Complete protection from mud splash.
Rubber &
Designer Mats
Made from high quality virgin material. Perfect fit on the vehicle floor. Wear resistant, durable and crack proof.
Odour free. Anti-slip design to resist slippage on floor. Heat Cycle and UV Ray tested. Environment friendly. Ozone
compliance. PVC "Designer" Mats in attractive multi colours are also available. These are manufactured through a
special imported process.
Stereo System
Electrically compatible with vehicle electrical system, therefore perfectly safe for the vehicle. No cutting / splicing
of original wiring on vehicle needed (clamp-on system). High Quality sound and wide features. Easy installation.
Tested over 50,000 Kms. Durable. Approved by Suzuki, Japan. High Quality speakers & antenna.
Security System
Many Advanced Features from complete vehicle protection. Electrically compatible with vehicle electrical system,
therefore perfectly safe for the vehicle. No cutting / splicing of original wiring on vehicle needed (clamp-on system).
3-Years Warranty.
Spoilers
Designed by experts to perfectly match the vehicle profile. Gives the best aerodynamic and sporty look. Best fit.
Special high strength and low weight materials used. If light provided, the electricals are perfectly compatible with
the vehicle electrical systems. Excellent surface finish.
Seat Covers
Leather Seat Covers are made from genuine Italian seat covers. In Fabric Seat covers, the best quality fabric used.
High levels of craftsmanship. Perfect fit and finish. Matches interiors. Abrasion tested. Same quality as those fitted
from factory.
Car CareProducts
Body Polish:(protects paint, removes dirt, etc). Glass Cleaner:(cleans windshield, removes stains). Shampoo:
(removes grease, stains, etc; protects paint). Tyre Polish: (protects tyre, keeps tyre clean). Upholstery cleaner (cleans
& protects car interior upholstery). Dashboard Shiner (keeps dashboard sparkling clean and does not attract dust)
Others
Besides these there are a host of other accessories. Warning Buzzer Assembly warns a driver when the door is open
and reminds him to fix the seat belt. There are high quality rear parcel tray made of reinforced PP, MGA Heater kits,
Shining Gold Emblems, Different Fragrance of Perfumes, Swiss army knives & lot more.

The Organization Structure and the Departments-
Managing director
General Manager
Service
Service
Repair
Body
Repair
PDI
Service
Advisor
Supervis
or
Service
Advisor
Customer
Care
Front
Office
Supervis
or
Supervis
or
Mechanic
Customer
Care
Executiv
e
Telemarketin
g executive
Asst
Manage
r
Front
Office Exe
True Value
Booking
executive
Delivery
executive
Driver
Attender
Tech
advisor
Mechanic
Manager
M&S
Showro
om in
charge
Executi
ve
Tele ph
operator
Hostess
Spares
Mechanic
Technical
Advisor Cashier
Asst
Spares
Executi
ve
Procurement In
charge
Sales In
charge
DEO Evaluation Mechanics
Sales
Executive

Contents
Project details
 Rational behind the choice of the project
 Utility of the project
 Methodology adopted
 Data collection method
 Sampling process.
 Sample size determination.
 Findings and conclusion
 Findings
 Recommendations & suggestions
 Conclusion
 Recommendations

Utility or Proposed out comes and benefits of he study
This project was an opportunity for Me to study about MGA, even will help the
company at various information regarding.
 Awareness of MGA brands in twin city and also the awareness of RNS
Motors.
 Importance given to aesthetics while purchasing the car accessory.
 Importance given to brand name while purchasing.
 Importance given to the price while purchasing a car accesssory.
 Impact of Advertisement while purchasing a car accessory.
 Influence for the purchase of a car accessory.
 Importance given to mileage, safety, power, color etc while purchasing
accessory.
 Interested customers for MGA.
 Customer satisfaction level with the existing MGA product.
From this information company can come to know various factors affecting the sales
of the automobiles accessory and this also help to go into potential customer and sell
the product effectively.

PROJECT TITLE
“Consumer Attitude towards Branded Accessories with
specific reference to Cars from Maruti Suzuki.”
PROBLEM DEFENITION
“ To study the attitude towards branded accessories with
specific reference to cars from Maruti Suzuki.”
Sub-objective;
4. Influencing factor for buying behavior.
5. Attitude towards branded accessories.
6. Other substitutes with reference to brand.
RESEARCH METHODOLOGY:
Data source:
Primary Data: Through Questionnaire
Secondary Data: R.N.S Motors’s Record & Report, & Websites.
Sample size: 100 customers of R.N.S Motors Pvt. Ltd.
Area Covered for research: Only in Hubli City.
Sampling Procedure: Random sampling method from available database.

PURPOSE OF THE STUDY:
The purpose of the study is to get practical knowledge, get experience and also
to know the various challenges that are faced in the corporate world. The main
intention of choosing this topic is to study/to know-
 Customer’s perceptual factors towards branded accessories from Maruti Udyog
Ltd.
 This project helps to organization to improve the quality of the services.
 It will help to know the overall performance of Maruti genuine accessories.
 From this project we will come to know the satisfaction level of customers using
maruti genuine accessories.
Hence a questionnaire is formulated so as check Consumer Attitude towards Branded
Accessories with specific reference to Cars from Maruti Suzuki.
Conclusion-
From the research conducted here we can come to the conclusion that many car users
are not particular of buying the accessory from one particular dealer , as many prefer
it to buy from other retailers other than from company out let. Here 65% of people
buy accessory from others rather from company, only 35% of people know about
MGA.
According to the research conducted 70% of the respondents say that quality is the
first thing which comes to their mind while making buying decisions of accessories
for their car. Whereas 22% of respondents say that they are not much keen about the
quality as concerned to accessories to their cars.
As per the research results the influencer for many of the respondents are self
influenced whereas only 20% of the respondents consider their family members

suggestions while buying car accessories. 33% of the respondents say friends are the
influencers for them while making buying decisions of car accessories.
Performance is the first factor considered by most car users while buying accessory.
22% of the respondents buy accessories for the purpose of convenience while 27% of
the respondents think that cost is the most considerable factor for decisions on
accessory. Whereas a few of the respondents feel that brand is the main factor of
accessory buying decision.
According to the research 27% of the respondents prefer branded accessories whereas
31% of them are more inclined towards branded accessories while 43% of them are
not much concerned about the brand instead they buy the accessory that is easily and
cost effectively available.
As per the research 27% of the respondents prefer branded accessories whereas 31%
of them are more inclined towards branded accessories while 43% of them are not
much concerned about the brand instead they buy the accessory that is easily and cost
effectively available.
Branded accessories are somewhat more expensive when compared to unbranded
39% of the respondents have agreed with this statement whereas the next 31%
respondents say branded accessories are expensive.
The study helped me gain valuable insights in Opportunity
Analysis and Consumer Behavior, towards potential for MGA. This
project titled has been a knowledge gaining experience for me. By
interacting with the respondents and making visits to the customers.
I have been able to understand that understanding customers is an art
and it takes a very strong brand image for a company to retai n itself
in the market. The results of the survey proved to be both
encouraging and partly discouraging too. The respondents were not
very positive aboutMGA, which was quite discouraging and a

negative sign for the company. The segment for which MARUTI
should cater to is a price sensitive segment, so as the organization
should focus on highlighting the additional perquisites that they
would provide with the car, it is going to bond well with the targeted
market. Though there are many competitors in the mar ket for this
segment, the company has an advantage, but still it cannot rule out
the local dealers. But I believe that MARUTI has what it takes to
become a name to reckon with in the market and I offer my best
wishes for the same and hope that my work will be of some use for
the company.
The research was taken looking to the scope in the Indian automobile
industry. Thus the MGA differentiated themselves from there
competitors to promote their products and try to make their market
monopoly in the accessory market.
The research shows the people are interested to know about the
MGA.
The potential for MGA in twin city. This indicates an opportunity for
RNS Motors in the Indian automobile industry. The MARUTI have to
concentrate on promotional activities and differentiating their
product.
Schemes & offers given by the company influence the customer to
change their decision

RECOMMENDATION
 Create more awareness of the Maruti Genuine Accessory.
 Company should concentrate on the marketing aspects of accessory.
 Along with Local dealer should conduct demonstration and exposure of
accessory for existing car owners and potential customers.
 Dealer should co-ordinate with company to conduct exhibition for all
types of Maruti models accessory manufactured and marketed by MGA.
 Create more awareness of the dealers in the located city.
 Comparing the price factors the MGA is too high from other local
accessory provider; company has to take some actions for the convenience
of the customers.
 Create more advertisements in the local market.
 Maintain Customer Database and follow-up for the new products launch
and promotion activities.

Frequency
Statistics
2.from whom do you buy the accessories
100
0
Valid
Missing
N
35 35.0 35.0 35.0
65 65.0 65.0 100.0
100 100.0 100.0
dealer
others
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
othersdealer
Count
70
60
50
40
30
From the research conducted here we can come to the conclusion
that many car users are not particular of buying the accessory from
one particular dealer , as many prefer it to buy from other retailers
other than from company out let. Here 65% of people buy accessory
from others rather from company, only 35% of people know about
MGA.

Frequencies
Statistics
3.Quality is the first thing comes to mind
when buying accessory for your car
100
0
Valid
Missing
N
3.Quality is the first thing comes to mind when buying accessory for your
car
8 8.0 8.0 8.0
70 70.0 70.0 78.0
22 22.0 22.0 100.0
100 100.0 100.0
yes
always
sometimes
Total
Valid
Cumulative
Percent
3. Quality is the first thing comes to mind when buying accessory for yo
sometimesalwaysyes
Count
80
60
40
20
0
70% of the respondents say that quality is the first thing which comes
to their mind while making buying decisions of accessories for their
car. Whereas 22% of respondents say that they are not much keen
about the quality as concerned to accessories to their cars.

Frequencies
Statistics
4.who is the main influencer for you
while buying accessory for your car
100
0
Valid
Missing
N
4.who is the main influencer for you while buying accessory for your car
47 47.0 47.0 47.0
20 20.0 20.0 67.0
33 33.0 33.0 100.0
100 100.0 100.0
self
family member
friends
Total
Valid
Cumulative
Percent
4. who is the main influencer for you while buying accessory for your ca
friendsfamily memberself
Count
50
40
30
20
10
The influencer for many of the respondents are self influenced
whereas only 20% of the respondents consider their family
members suggestions while buying car accessories. 33% of the
respondents say friends are the influencers for them while making
buying decisions of car accessories.

Frequencies
Statistics
5.what do you consider while buying accessory for your car
100
0
Valid
Missing
N
5.what do you consider while buying accessory for your car
8 8.0 8.0 8.0
27 27.0 27.0 35.0
22 22.0 22.0 57.0
43 43.0 43.0 100.0
100 100.0 100.0
brand
cost
convenience
performance
Total
Valid
Cumulative
Percent
5. what do you consider while buying accessory for your car
performanceconveniencecostbrand
Count
50
40
30
20
10
0
Performance is the first factor considered by most car users while
buying accessory. 22% of the respondents buy accessories for the
purpose of convenience while 27% of the respondents think that cost
is the most considerable factor for decisions on accessory. Whereas a
few of the respondents feel that brand is the main factor of accessory
buying decision.

Frequencies
Statistics
6.Are branded accessory most preferred ones
100
0
Valid
Missing
N
6.Are branded accessory most preferred ones
26 26.0 26.0 26.0
31 31.0 31.0 57.0
43 43.0 43.0 100.0
100 100.0 100.0
strongly agree
agree
cant say
Total
Valid
Cumulative
Percent
6. Are branded accessory most preferred ones
cant sayagreestrongly agree
Count
50
40
30
20
27% of the respondents prefer branded accessories whereas 31%
of them are more inclined towards branded accessories while 43%
of them are not much concerned about the brand instead they buy
the accessory that is easily and cost effectively available.

Frequencies
Statistics
7.Unbranded accessories are less popular
when compared with branded accessory
100
0
Valid
Missing
N
7.Unbranded accessories are less popular when compared with branded
accessory
8 8.0 8.0 8.0
18 18.0 18.0 26.0
52 52.0 52.0 78.0
10 10.0 10.0 88.0
12 12.0 12.0 100.0
100 100.0 100.0
strongly agree
agree
cant say
disagree
strongly disagree
Total
Valid
Cumulative
Percent
7. Unbranded accessories are less popular when compared with branded acc
strongly disagree
disagree
cant say
agree
strongly agree
Count
60
50
40
30
20
10
0
27% of the respondents prefer branded accessories whereas 31%
of them are more inclined towards branded accessories while 43%
of them are not much concerned about the brand instead they buy
the accessory that is easily and cost effectively available.

Frequencies
Statistics
8.Are branded accessories less eye appealing
when compared with unbranded ones
100
0
Valid
Missing
N
8.Are branded accessories less eye appealing when compared with unbranded
ones
78 78.0 78.0 78.0
10 10.0 10.0 88.0
12 12.0 12.0 100.0
100 100.0 100.0
cant say
disagree
strongly disagree
Total
Valid
Cumulative
Percent
8. Are branded accessories less eye appealing when compared with unbrand
strongly disagreedisagreecant say
Count
100
80
60
40
20
0
10% of the respondents disagree and 12% of the respondents
strongly disagree on the point that branded accessories are less eye
appealing when compared with unbranded

Frequencies
Statistics
9.Are branded accessories more expensive
when compared to unbranded accessories
100
0
Valid
Missing
N
9.Are branded accessories more expensive when compared to unbranded
accessories
20 20.0 20.0 20.0
39 39.0 39.0 59.0
31 31.0 31.0 90.0
10 10.0 10.0 100.0
100 100.0 100.0
yes
somewhat
expensive
not always
Total
Valid
Cumulative
Percent
9. Are branded accessories more expensive when compared to unbranded acc
not alwaysexpensivesomewhatyes
Count
50
40
30
20
10
0
Branded accessories are somewhat more expensive when
compared to unbranded 39% of the respondents have agreed with
this statement whereas the next 31% respondents say branded
accessories are expensive.

Frequencies
Statistics
10.Does unbranded accessories worth to buy
100
0
Valid
Missing
N
17 17.0 17.0 17.0
9 9.0 9.0 26.0
41 41.0 41.0 67.0
33 33.0 33.0 100.0
100 100.0 100.0
strongly agree
agree
cant say
disagree
Total
Valid
Cumulative
Percent
10. Does unbranded accessories worth to buy
disagreecant sayagreestrongly agree
Count
50
40
30
20
10
0
33% of the respondents do not prefer unbranded accessories while
41% of them are not much concerned about brands.

Frequencies
Statistics
11.Are unbranded accessories inferior than branded ones
100
0
Valid
Missing
N
8 8.0 8.0 8.0
39 39.0 39.0 47.0
31 31.0 31.0 78.0
10 10.0 10.0 88.0
12 12.0 12.0 100.0
100 100.0 100.0
yes
some time
cant say
not always
no
Total
Valid
Cumulative
Percent
11. Are unbranded accessories inferior than branded ones
nonot alwayscant saysome timeyes
Count
50
40
30
20
10
0
39% of the respondents consider unbranded accessories sometimes
inferior than branded ones. While 31% of them are not much
concerned about the quality aspects of an accessory.

12.00 / 12.0%
10.00 / 10.0%
31.00 / 31.0%
39.00 / 39.0%
8.00 / 8.0%
no
not always
cant say
some time
yes

Frequencies
Statistics
12.Do you know any other accessory manufacturer
and seller other than maruti genuine accessory
100
0
Valid
Missing
N
12.Do you know any other accessory manufacturer and seller other
than maruti genuine accessory
26 26.0 26.0 26.0
74 74.0 74.0 100.0
100 100.0 100.0
yes
no
Total
Valid
Cumulative
Percent
12. Do you know any other accessory manufacturer and seller other than m
noyes
Count
80
70
60
50
40
30
20
A major of 74% of the respondents say that they do not know any
other accessory manufacturer of seller other than genuine Maruti .

Frequencies
Statistics
13.Are you satisfied with the performance
and usage of your present accessory
100
0
Valid
Missing
N
13.Are you satisfied with the performance and usage of your present
accessory
47 47.0 47.0 47.0
41 41.0 41.0 88.0
12 12.0 12.0 100.0
100 100.0 100.0
yes
satisfactory
neutral
Total
Valid
Cumulative
Percent
13. Are you satisfied with the performance and usage of your present ac
neutralsatisfactoryyes
Count
50
40
30
20
10
0
47% of the respondents are satisfied with the performance and
usage of their present accessory while 41% of them are not really
very satisfied with it.

Frequencies
Statistics
15.Do you have any maruti genuine accessory
100
0
Valid
Missing
N
26 26.0 26.0 26.0
74 74.0 74.0 100.0
100 100.0 100.0
yes
no
Total
Valid
Cumulative
Percent
15. Do you have any maruti genuine accessory
noyes
Count
80
70
60
50
40
30
20
74% of the respondents say that they do not have any genuine
Maruti accessory while only 26% of them have the genuine
accessory.

Frequencies
Statistics
16.whom do you prefer to fit accessory in your car
100
0
Valid
Missing
N
26 26.0 26.0 26.0
74 74.0 74.0 100.0
100 100.0 100.0
company trained
mechanic
favourite mechanic
Total
Valid
Cumulative
Percent
16. whom do you prefer to fit accessory in your car
favourite mechaniccompany trained mech
Count
80
70
60
50
40
30
20
74% of the respondents prefer their favorite mechanic to fit or fix
accessory in there car whereas only 26% respondent prefer company
mechanic to fix the accessory.

74.00 / 74.0%
26.00 / 26.0%
favourite mechanic
company trained mech

QUESTIONNAIRE
Name
Occupation
Age
Cell number
Annual income
Car model / type
1. What accessories do you have in your car please tick them in the
below mentioned table.
Item Yes No
Alloy wheels
Body covers
Carpet
Door visor
Fog lamps
Mud flaps
Rubber
designer mat
Stereo system
Security
system
Spoilers
Seat covers

Car care
products
Others specify-………………………………………
……………………………………………………………………………
…………………………………
2. from whom do you buy the accessories
 Dealer
 Others
3. Quality is the first thing comes to mind when buying accessory for
your car
 Yes
 Always
 Some times
 Not always
 No
4. who is the main influencer for you while buying accessory for your
car
 Self
 Family members
 Friends
 Mechanic
 Dealer
5. what do you consider while buying accessory for your car

 Brand
 Cost
 Convenience
 Performance
6. Are branded accessory most preferred ones
 Strongly agree
 Agree
 Cant say
 Disagree
 Strongly disagree
7. Unbranded accessories are less popular when compared with branded
accessory
 Strongly agree
 Agree
 Cant say
 Disagree
8. Are branded accessories less eye appealing when compared with
unbranded ones
 Strongly agree
 Agree
 Cant say
 Disagree

9. Are branded accessories more expensive when compared to unbranded
accessories
 Yes
 Some what
 Quite expensive
 Not always
 No
 Strongly agree
 Agree
 Cant say
 Disagree
 Yes
 Some times
 Cant say
 Not always
 No
12.Do you know any other accessory manufacturer and seller other than
maruti genuine accessory
Yes No
Specify-…………………………………………

13.Are you satisfied with the performance and usage of your present
accessory
 Yes
 Satisfactory
 Neutral
 Unsatisfactory
 Unsatisfied
14.At current what accessory do you have in your car
Specify-………………………………………………
Yes No
Specify-……………………………………………....
 Company trained mechanic
 Any local mechanic
 Your favorite mechanic
17.what would be your next accessory buy specify
……………………………………………………………………………
…………………………………

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. 2 3 3 4 3 5 5 1 4 5
2 3 2 3
. 2 3 3 4 3 5 5 1 4 5
2 3 2 3
. 1 1 1 1 1 1 3 1 1 1
1 1 1 1
. 1 2 1 2 1 2 3 2 1 2
1 1 1 1
. 1 2 1 2 1 2 3 2 2 2
1 1 1 1
. 1 2 1 2 2 3 3 2 3 2
2 1 2 3
. 2 2 1 3 2 3 3 2 3 2
2 1 2 3
. 2 2 3 4 3 3 3 3 4 3
2 2 2 3
. 2 3 3 4 3 4 4 4 4 4
2 2 2 3
. 2 3 3 4 3 5 5 1 4 5
2 3 2 3
. 1 1 1 1 1 1 3 1 1 1
1 1 1 1
. 1 2 1 2 1 2 3 2 1 2
1 1 1 1

. 1 2 1 2 1 2 3 2 2 2
1 1 1 1
. 1 2 1 2 2 3 3 2 3 2
2 1 2 3
. 2 2 1 3 2 3 3 2 3 2
2 1 2 3
. 2 2 2 3 2 3 3 3 3 3
2 2 2 3
. 2 2 2 4 3 3 3 3 3 3
2 2 2 3
. 2 2 3 4 3 3 3 3 4 3
2 2 2 3
. 2 3 3 4 3 4 4 4 4 4
2 2 2 3
. 2 3 3 4 3 5 5 1 4 5
2 3 2 3
. 2 2 1 3 2 3 3 2 3 2
2 1 2 3
. 2 2 2 3 2 3 3 3 3 3
2 2 2 3
. 2 2 2 4 3 3 3 3 3 3
2 2 2 3
. 2 2 3 4 3 3 3 3 4 3
2 2 2 3

. 2 3 3 4 3 4 4 4 4 4
2 2 2 3
. 2 3 3 4 3 5 5 1 4 5
2 3 2 3
. 1 1 1 1 1 1 3 1 1 1
1 1 1 1
. 1 2 1 2 1 2 3 2 1 2
1 1 1 1
. 1 2 1 2 1 2 3 2 2 2
1 1 1 1
. 1 2 1 2 2 3 3 2 3 2
2 1 2 3
. 2 2 1 3 2 3 3 2 3 2
2 1 2 3
. 2 2 2 3 2 3 3 3 3 3
2 2 2 3
. 2 2 2 4 3 3 3 3 3 3
2 2 2 3
. 2 2 3 4 3 3 3 3 4 3
2 2 2 3
. 2 3 3 4 3 4 4 4 4 4
2 2 2 3
. 2 3 3 4 3 5 5 1 4 5
2 3 2 3

. 2 3 3 4 3 5 5 1 4 5
2 3 2 3
. 1 1 1 1 1 1 3 1 1 1
1 1 1 1
. 1 2 1 2 1 2 3 2 1 2
1 1 1 1
. 1 2 1 2 1 2 3 2 2 2
1 1 1 1
. 1 2 1 2 2 3 3 2 3 2
2 1 2 3
. 2 2 1 3 2 3 3 2 3 2
2 1 2 3
. 1 2 1 2 1 2 3 2 1 2
1 1 1 1
. 1 2 1 2 1 2 3 2 2 2
1 1 1 1
. 1 2 1 2 2 3 3 2 3 2
2 1 2 3
. 2 2 1 3 2 3 3 2 3 2
2 1 2 3
. 2 2 2 3 2 3 3 3 3 3
2 2 2 3
. 2 2 2 4 3 3 3 3 3 3
2 2 2 3

. 2 2 3 4 3 3 3 3 4 3
2 2 2 3
. 2 3 3 4 3 4 4 4 4 4
2 2 2 3
. 2 3 3 4 3 5 5 1 4 5
2 3 2 3
. 1 1 1 1 1 1 3 1 1 1
1 1 1 1
. 1 2 1 2 1 2 3 2 1 2
1 1 1 1
. 1 2 1 2 1 2 3 2 2 2
1 1 1 1
. 1 2 1 2 2 3 3 2 3 2
2 1 2 3
. 2 2 1 3 2 3 3 2 3 2
2 1 2 3
. 2 2 2 3 2 3 3 3 3 3
2 2 2 3
. 2 2 2 4 3 3 3 3 3 3
2 2 2 3
. 2 2 3 4 3 3 3 3 4 3
2 2 2 3
. 2 3 3 4 3 4 4 4 4 4
2 2 2 3

. 2 3 3 4 3 5 5 1 4 5
2 3 2 3
. 2 2 1 3 2 3 3 2 3 2
2 1 2 3
. 2 2 2 3 2 3 3 3 3 3
2 2 2 3
. 2 2 2 4 3 3 3 3 3 3
2 2 2 3
. 2 2 3 4 3 3 3 3 4 3
2 2 2 3

BIBLIOGRAPHY
Wesites:
 www.maruti udyog ltd.com
 www.mga.com
 www.automobile.com
 www.accesories.com
 auto car, over drive magazines
 research books tull & hawkins, philip kotler

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