Not having or lack of advertising budget is one of the problems of small businesses and new businesses. In this book, free and cheap ways of introducing and promoting business are introduced. All the ways have been experienced by different businesses in different sizes and in different geographical areas. This book is one of the books in series of "Smart Business" in which the author looks at everything intelligently and teaches you to look at the existing standards from different angles, and find ways to help your business according to Your circumstances.

2.
No/Low
Budget
Advertisement
Smart Marketing Book Series

3. No/Low Budget Advertisement (Smart Marketing
Book Series)
Title
Master Steve
Author
Somayeh Amiri, Tara Kamangar
Colleagues
Keyvan
Layout
Designer
Silk Road Publishing (Toronto, Canada)
Publisher
Printed Book: 978-1-927060-91-9
EBook: 978-1-927060-92-6
ISBN
www.MasterSteve.com
Website
Attributions:
Images Credits: Pch.Vector / Freepik
Note: The author of this book gives the right to use the
present content, provided that the source is cited, to
professors, educators, teachers, lecturers, and academic
and non-academic educational centers, for an indefi-
nite period.
The copyright of this book is internationally registered
for the author.

4. Contents
Introduction ............................................................................................................. 5
Knowledge More Important Than Budget................................................6
Chapter 1: Types of No/Low Budget Methods in Introduc-
ing a Business.......................................................................................................... 7
A) Talking About Your Business ............................................................... 8
B) Web Design ................................................................................................ 14
C) Online Business Directory ................................................................. 15
D) Classified Sites ..........................................................................................17
E) Virtual Forums .......................................................................................... 18
F) Weblog ..........................................................................................................19
G) Social Media .............................................................................................. 21
H) Contest ..........................................................................................................28
I) Content Providing ................................................................................... 29
J) Attending Events ......................................................................................32
K) Attending Work Events ........................................................................35
L) Attending Cultural and Community Centers ......................... 36
M) Coopering with Charity Organizations ......................................38
N) Unions and Associations of the Target Market ...................... 40
O) Win-Win Attitude Toward Others ................................................ 41

5. No/Low Budget Advertisement 4
P) Working with Media ...............................................................................44
Q) Public Billboards for Advertisement ...........................................46
R) Printing and Distributing Flyers ....................................................47
S) Gift Cards .................................................................................................... 51
T) Freelance Websites ..................................................................................52
U) Sending (e)mails .......................................................................................53
Afterword ...........................................................................................................54

6. 5
Introduction
Introduction
Lack or shortage of budget for advertisement is one of
the problems which is experienced by owners of small
businesses and people who decide to start their own busi-
ness – In fact, this is a problem that is peculiar to entre-
preneurship. These people need tools to introduce their
businesses, brands products and services in any possible
way. Along with conventional marketing methods, there
are many modern tools and resources to be utilized by this
group of people. This book presents such free or very cheap
methods for introducing and advertising small businesses.
This book is a part of a series called “Smart Business” in
which we attempt to observe everything in a smart manner,
i.d. we view the present standards from different perspec-
tives and find some ways to help out our own business ac-
cording to our conditions.
In each book [of this series], we may refer to certain con-
cepts and then, these concepts are thoroughly discussed in a
separate book. Therefore, the methods introduced in this book
may have been dispersedly mentioned in other book of Smart
Business Series, but they are discussed in great detail here.

7. No/Low Budget Advertisement 6
Knowledge More Important Than Budget
Lacking any capital or being short in capital is the prob-
lem of most people who want to start a business. In such con-
ditions, several plans, including advertisement are affected.
However, if you look at it smartly, having a “business plan”
matters most and it comes first before the issue with capital.
You get to know the roadmap
by writing a business plan:
ƒ
Understanding the target market and the future problems;
ƒ
Understanding the resources in the geographical area
where you run your operation;
ƒ
Knowing the capabilities of your business;
ƒ
Knowing your capabilities, strengths and weakness and
that of those who work with you;
ƒ
Knowing the tools which can take you to your business
goals using the least amount of budget .

8. Types of No/Low
Budget Methods
in Introducing a
Business
The methods I discuss here are simple yet easy to
execute. They are no/low budget tools for introducing a
business and you can use them to expand your business.
People who consider it smarter and more serious will ex-
perience significant progress in their businesses.
It must be noted that all the methods introduced here are
taken from personal experience of the author, who has ef-
fectively applied them in his businesses by taking a creative
and different perspective toward the present methods and
standards.

9. No/Low Budget Advertisement 8
A) Talking About Your Business
The first and the simplest way you can
use to introduce your business is to talk
about your business everywhere you go.
Whether rich or low-income, wheth-
er in possession of enough budget for
your advertisement or not, you should
talk about your business everywhere.
Have a conversation about your business
in work sessions, friendly meetings, so-
cial media and any other possible place.
Some people are even unable to ex-
plain what they are doing. I have online
groups to discuss business ideas with my
trainees. The first thing I asked them is to
explain in what guild they are working. It
will amaze you to learn that less than 15%
of members of these groups with hun-
dreds and thousands of members care
about such business rules and talk about
their business. It is not enough to be aware
of a subject in your mind. You need to to
introduce it to others for them to realize
what kind of business you have.

10. 9
Talking About Your Business
Prepare some short sentences, so by
using them, you can present the qualities
of your business in a minute or within a
short time wherever you are.
Apply the one-minute presenta-
tion principle. Talk well in that
one minute and then turn it into
a conversation.You can mention
more details during the chats.
How much budget does it need? Zero!

11. No/Low Budget Advertisement 10
Have a smart and goal-oriented
perspective toward the oppor-
tunities you get during the day
to introduce your business and
to chat with others about it.
I have been following this principle
from 30 years ago when I wasn’t as ex-
perienced as I am now, and I have always
got the desirable results. All my business-
es have been proceeded with not low but
no budget and capital at all. Therefore, I
have always been forced to have a smart
perspective toward everything. Talking
about my business is one of the things I
have always done; to move my business
forward and using ongoing talks and tasks
related to my work, I would introduce
myself even in places such as different
fairs and ministries, which seemed irrele-
vant places to that work.

12. 11
Talking About Your Business
In order to talk about business,
start with the warm market or
close circle of people around
you.
Many people ignore the warm market.
A warm market includes your relatives,
acquaintances, and close friends. When I
say you should talk about your business
“everywhere”, I refer to the warm market
as well.
The circle of relatives and
friends includes the first peo-
ple who can talk about your
business in different places.

13. No/Low Budget Advertisement 12
You should bring up your business to
people close to you as much as you can.
Follow the principle of one-minute pre-
sentation. Here, the difference is that
relatives and acquaintances may spend
more time listening to you; they may also
ask more questions and you may provide
more explanations.
Some people say that relatives would
pry into their work. This is a wrong belief.
If relatives are not supposed to find out
[about your business], then who is going
to find out about it?
The important thing is to inform peo-
ple about your business everywhere, even
if you know some people aren’t good ad-
vertisers for your work or even if they
backtalk about you.
Family and acquaintances can
do a sort of word of mouth
marketing for you.

14. 13
Talking About Your Business
In addition to inform your relatives and
friends about starting your business, you
should constantly update them about each
progress you make in your business. It’s be-
cause they don’t believe you in the begin-
ning, and if you want them to believe you
and consequently, to take you seriously,
you need to let them know about workload.
By making available continuous infor-
mation about your progress to your rel-
atives, you build a trust for yourself. With
that, theywill start talking about you and in-
troduce or refer your business everywhere
they go. Before going through the process
of building trust, they may never mention
you anywhere or they may limit it to or-
dinary compliments about you and avoid
becoming a mediator to create a work re-
lationship between you and others because
they are yet to build trust in your business
yet. However, you will be recognized as a
professional by your relatives if notifying
happens constantly and continuously.
Talk about your new business
so everyone gets to know it.

15. No/Low Budget Advertisement 14
B) Web Design
1)
1) Nowadays, with a very low budget, you can design a
website for the business you are running.
You require a website to start
your online activity.
Design a website for your business even if your
business is just one coffee or ice cream shop.
2)
2) Don’t forget that we are talking about No/Low Bud-
get Advertisement. So, use Google to find different
free web providers.
3)
3) In web design, the important point is to link the
website with all of your social media accounts and
the content of the website must be linkable to your
social media so it could be shared in there as well and
readers can share the content in their social media
accounts if they decide to do so.
4)
4) Publish all your business plans such as running a con-
test on your website and share them in your social
media as well. If your goal is to introduce the website,
you need to put the content on the website and share
its link on social media so there will be more viewers
for your website.

16. 15
Online Business Directory
C) Online Business Directory
There are one or several online busi-
ness directories in every country. You can
google the phrase ‘online business directo-
ry’ plus the name of the country you want
and you will have access to online business
directories of that country. For example,
there is the Yellow Pages in North America.
While googling, you will see items such
as the top 100 websites of online directo-
ries.
Use Google and identify online
business directories in your tar-
get market and introduce your
business in those directories.
Beside the local directories of your
target market, make effort to put google
business directories and some other major
ones on your list. You should understand
that 99% of business directories are free.
Register the features of your business in
all of these directories patiently and care-
fully. Then, the name of your business will
be seen in Google search results.

17. No/Low Budget Advertisement 16
Applicable formula: enter the address
of each of these directories in an Excel file.
In that file, you should register the name
and internet address of the directory with
the division under which you saved your
information. If the directory required
your username and password, you should
enter them in the Excel file as well.
You need to update your page in online
directories periodically. Some of these
directories have certain rules; for exam-
ple, they may delete your information af-
ter a specific time, such as a year. So, you
should check your account and update it.
Some of such online directories allow
you to have side activities such as adding
special sales offers and putting the cat-
alog in the page. Use these resources in
maximum capacity. It will help you to get
more views in Google search.
You don’t need to pay anything to use
these resources. However you can choose
to do it by paying a small amount of mon-
ey, making it a low budget advertisements.
However, you should modify your strate-
gy based on the number of views you get
and the effect they have on your business
so you know if it’s worth paying any cost.

18. 17
Classified Sites
D) Classified Sites
1)
1) Nowadays, there are websites for ad posting all
over the world. The famous American example
is Craigslist and another one is Kijiji. There is no
classified site that can cover the entire world. Even
a website with international services has localized
versions in every region. In addition, famous
classified sites in a region are not comparable with
internationally famous websites.
Generally, people’s priority is
to use local websites.
2)
2) Find online classified sites. 99% of such sites are
free. Some of them may have considered a fee
for putting ads in some sections. Anyway, you can
have free ads in many sections and it means no/
low budget advertisement.
In this case, you can decide to put ads with fee,
depending on your budget for advertisement and
considering the features of the website such as num-
ber of users and its domain of effect.

19. No/Low Budget Advertisement 18
E) Virtual Forums
1)
1) Forums used to be very popular and there was a lot
of business planning going on in them. You could
talk about different topics by creating an account
in a forum. You can still use these resources and
introduce your business and its features in a
forum.
2)
2) Just like the case with business directories, you
should have a comprehensive and careful evalua-
tion and choose the most famous and popular fo-
rums. You can then spend more time on them. In
any case, even platforms with few viewers will be
useful in introducing your business.
Many forums are being trans-
ferred to social media but they
still can be used as a no-budget
advertisement tool.

20. 19
Weblog
F) Weblog
1)
1) Weblog has always been popular. Even today, it is
still an important tool for informing people. There
are local weblog services in every country. Using
them, you can have your personal weblog and talk
about your business.
2)
2) Open a page in the websites of the most visited
service providers so it gets more views. In addition,
you can work with bloggers. Ask famous bloggers
who have the most visited blog pages to inform
others about your business. Find the most visited
websites, directories and forums in your guild and
take an active part in them.
3)
3) You can check Alexa website to find the websites
of the most visited weblog service providers; select
your country and then in just a few seconds, you
will be able to see the names of the top 100 web-
sites. Identify the most visited service providers in
your country in the list and open a page on their
websites.

21. No/Low Budget Advertisement 20
Write detailed contents in a
weblog and link the keywords
of your texts to your website or
Instagram page.
Therefore, the weblog is viewed and at the same
time, you refer the readers to your website for ref-
erence.
4)
4) It takes considerable amount of time to make no-
ticeable progress in directory websites, classified
sites, forums and blogs, so you must be patient and
spend time on it.
The major advantage of all
these tools for introducing a
business is that they are free (or
very low-cost).

22. 21
Social Media
G) Social Media
Nowadays, social media are a part of
people’s everyday life. They are free to
use and their policy is to increase users.
The more users they get, the more mon-
ey they make through other methods.
Use social media for advertisement as
much as possible.
Identify the major social media in your
target market. You have already identi-
fied your target market in “business plan”
and designed a “marketing plan”.
Open a page in all major social media
such as Facebook, Twitter, LinkedIn, Pin-
terest, Instagram, etc.

23. No/Low Budget Advertisement 22
Use your social media page for busi-
ness; otherwise, the audience won’t take
it seriously and consider it as a side job.
Therefore, you won’t be able to expand it.
Try and create a serious and
professional face and structure
of your business in social me-
dia so others take you seriously
as well.
Open a page foryour business on social
media. Then repost the topics you had in
blogs, sites, forums and so on so forth.
The content you use is of critical im-
portance and you must pay special atten-
tion to it.
Have an active role in social media in
any way possible. Keep your account ac-
tive.

24. 23
Social Media
Follow the 20-80 Principle.
ƒ
Don’t spend more than 20% of your ad-
vertisement on introducing yourself di-
rectly, and give an indirect introduction
in 80% of the advertisement.
ƒ
Talk about yourself 20% of the time and
talk about the topics related and close to
you at 80% of the time.
Share contents related or close to the
topics of your business. You don’t have to
advertise directly. If you keep advertising
your business, you will lose followers and
there will be only some users left who
superficially like posts without following
the content.

25. No/Low Budget Advertisement 24
There are several tools in social media
and almost all of them are free. Identify
these tools and apply them.
Get to knowthese tools using manuals or
YouTube and check how you can use them
in various social media such as Facebook,
Instagram, Twitter, YouTube and Pinterest.
If you learn more, it will help you to
manage your business user page more
professionally and get useful feedbacks.
In the beginning, it takes a long time to
manage social media, and after that, you
need to share the contents based on the
process you have learned.
Learn how to analyze feed-
backs.
There are numerous analysis tools,
such as the geographical location of your
audiences and the amount of time they
have spent on viewing your contents.
The results you obtain will give you ideas
about the content that has been more
popular and appealing.

26. 25
Social Media
Provide new and diverse con-
tent but when you get a posi-
tive feedback from a content,
you should definitely continue
offering the content while im-
proving it by various methods.
You can understand it if you an-
alyze your audience’s behavior.
Social media allow you to repost your
own provided content in others’ pages.
Some have made their pages public and
you can share your content in there.
Join the groups which are active in your
work context. These groups allowyou to re-
post the provided contents. It takes months
to find and join these groups. For example,
Facebook doesn’t allow you to join more
than a given number of groups per day, or
it stops you from reposting the contents of
your page after you exceed a certain limit.

27. No/Low Budget Advertisement 26
Have in mind the tools of reposting
content in pages and groups of other
people as well. It is a simple thing to do.
For example, when you open a Facebook
page, there is search bar on the top of the
page.
Let’s assume your business is about
how to run a restaurant. You enter a word
depending on the geographical loca-
tion of the target market. When you are
searching, Facebook may suggest you
some words more appealing than those
you have in mind. On the top of the page,
there are some categories as well such
as all, post, people, photo, page, group,
event, app, etc. We care more for page
and group. You can click on group and
join any group that tickles your fancy or
close to your business.
For example, there is a group with 34
thousand members. First, you enter the
group to see in which context they are
active. There are descriptions for each
group which explain their type of activity.
You can join that group if necessary.

28. 27
Social Media
The other section is pages. You should
go to the pages and see if they allow you
to share your contents there. On the bot-
tom of the page, there are signs which
show whether it is possible to share your
content or not. If you are allowed to share,
then you can share your contents. To share
contents in the future, bookmark a page or
save its information on the Excel file about
which we have previously discussed.
As mentioned before, there is a lim-
itation for activities in each social media.
For example, you can’t share more than a
given number of posts per day in others’
pages on Facebook. When reaching the
limit, you should continue the work on
the next day.
Such a process requires lots of patience
and you can’t do it in one day or hurriedly.
You should make it a continuous activity.
Share the contents which connect your
audience to your business. You will gain
nothing if you share in others’ pages the
interesting contents irrelevant to your
business with no link to your page.

29. No/Low Budget Advertisement 28
H) Contest
1)
1) I have frequently used contests in different
programs. I advise you to research it and get some
ideas on how to start an online contest for your
business. You can start a contest in social media,
weblogs and forums as well.
Assign prizes for the contests
in accordance with the size of
your business.
2)
2) Most of the time, prizes can be products and services
of your own business so you don’t have to pay any
cost. Don’t forget that here, we are discussing no/
low budget advertisement and with the least costs,
you should be able to persuade people to follow you
on social media and use your products and services.

30. 29
Content Providing
I) Content Providing
1)
1) In the present world, content has become of great
importance. In various websites and social media,
you should provide all different types of contents
related to your work.
2)
2) Provide a sort of content which is appealing for
the public and especially for your target market.
For example, if you are working in line of repair-
ing computer servers, you have specific audience
and your contents must be in accordance with the
needs of your specific audience.
3)
3) Look for ways to provide content at low cost. You
can take high-quality pictures and videos using
your phone and share it on all of your social media
pages.

31. No/Low Budget Advertisement 30
4)
4) Provide textual or visual (such as images and vid-
eos) contents about different topics based on the
taste of your audience and your business. The au-
dience’s taste matters more because they are going
to view your contents and follow you.
If the content you provide is not appealing to
your audience, you should start to worry because
they won’t follow you. Correspondingly, when you
share some ordinary contents reposted by others,
you should begin to worry as well.
5)
5) Provide contents which will be reposted by others.
Using modern tools and simple methods, you can
provide contents that will be of benefits to your
audience.
6)
6) Don’t share pointless and irrelevant contents from
various sources. Remember that with availability
of smartphones, your audiences have access to all
types of content as much as you do. Therefore, it is
pointless to share such content.

32. 31
Content Providing
7)
7) Provide high-quality and fresh content.
Reposting the contents of oth-
ers will not bring in new view-
ers for you because everybody
has access to the content pro-
vided by high traffic websites
and those contents have al-
ready been reposted.

33. No/Low Budget Advertisement 32
J) Attending Events
1)
1) Track down what events are being held all over the
country related to your business and in the realm
of your target market, and attend those events.
2)
2) Visiting events costs nothing for you and only
some of them require a very small entering fee but
events are one of the best places for advertising
and introducing your business.
3)
3) Check whether the visitors, exhibitors, or organiz-
ers of an event are a part of your target market. It’s
possible for all these three groups to be a part of
your target market.
Don’t spend time on any kind
of event. Choose one which
gives you access to your target
market.

34. 33
Attending Events
4)
4)
Choose the events with small
entering fees and introduce
yourself to your customers
who are the exhibitors, visitors,
or organizers of the event.
Anyway, attending events is a low or even no budget method.
5)
5)
Consider attending events as a
weekly and monthly market-
ing tool, and after starting your
business and getting involved
in social media, take it as a per-
manent task.

35. No/Low Budget Advertisement 34
6)
6)
You can provide your own ex-
clusive content by attending
events.
Take pictures and videos by your phone and
post them on your website and social media pages.
While the news related to the fairs will get published
at some point, nobody has provided your pictures
and videos except you. As simple as that, you can
provide your exclusive contents and use the event
professionally as a no/low budget tool for providing
content and introducing your business.

36. 35
Attending Work Events
K) Attending Work Events
Visiting and meeting a group of people from the same
trade guild is a part of events. This section or so-called ‘net-
working’ is a very effective method. In most of the events
related to networks of people, there is a chance for you to
talk to people about your business, introduce and advertise
it, hand out your visiting card and perform the one-minute
presentation.
I have an independent book on how to attend events and
how to use them as a marketing tool and in that book, I have
provided comprehensive and full explanations about this
topic.

37. No/Low Budget Advertisement 36
L) Attending Cultural and Community Centers
There are cultural centers all over the
world. Pay a visit to these places regular-
ly. You don’t need to pay to do so. Check
what kind of people you can work with
there and where you can put your flyers
and visiting cards. Identify where people
gather and introduce yourself through a
one-minute presentation.
You can hand out your flyers,
brochures and visiting card in
cultural centers.
In Canada, there are places called ‘wel-
come center’ for people who have recent-
ly entered the country. An example is
Iranian Community Center. These places
can be a spot for you to introduce your
business.
In other countries, some centers such
as municipalities, are places with heavy
traffic and there is no cost for visiting
them. Check if there is a space for you to
introduce your business there in terms of
your trade guild.

38. 37
Attending Cultural and Community Centers
Many years ago, I remember that there
were lots of people standing in the street
leading to the Company Registration Of-
fice and they would hand out their visit-
ing cards to the passengers asking them
to refer to them if they intended to regis-
ter a company. What kind of business has
a lower cost than this one does?! Even if
you have hired people to do this for you,
it is still considered as a low budget adver-
tisement. You get the most feedbacks by
spending some low budget because the
most relevant target market is accessible
in such places.
Various events are held in the afore-
mentioned centers. Attend these events
after you evaluate the attendants of these
events and your target market. You should
keep trying to choose a smart method
that requires no budget.

39. No/Low Budget Advertisement 38
M) Coopering with Charity Organizations
1)
1) Work with charity organizations as a volunteer.
In this case, you are doing something good for
improving the conditions in your society, and at
the same time, you see various people and you
can introduce your business to them using a one-
minute presentation.
Not only a no-budget meth-
od for marketing, introducing
and advertising your business,
working with charity organiza-
tions is also a social capital for
you and it increases your cred-
ibility and your interpersonal
relationships.
2)
2) By volunteering, by giving charity or by becoming
a member in a charity group or social organization,
you get access to people, and it is something which
wasn’t easily hitherto possible for you. Therefore
you can use the avenue to market your brand and
business. Through that you will be able to get more
leads, link with prospective clients and eventually
close more sales

40. 39
Coopering with Charity Organizations
3)
3) In NorthAmerica, people consider charityworks as
a part of their lives. For students, it is a part of their
homework and a necessary level for their socializ-
ing without which they are unable to go through
developmental stages. However, you can use this
method as an ingenious, useful and low-budget
way to do pro bono works and make progress in
your business.

41. No/Low Budget Advertisement 40
N) Unions and Associations of the Target
Market
1)
1)
Due to the great number of
members and as places for the
membership of the business-
es working in a certain guild,
unions, associations, or other
similar entities can be a place
for your introduction and ad-
vertisement.
2)
2) If you have targeted a certain group of custom-
ers in your target market and such customers are
members in the aforementioned entities, you can
get into business with these entities, and depend-
ing on the type of products or services you provide,
you can offer special discounts to the members or
you can give a percentage to that union itself in ex-
change for introducing their members to you. You
should be careful that your for-profit offers must
be in line with the current laws of your country.

42. 41
Win-Win Attitude Toward Others
O) Win-Win Attitude Toward Others
1)
1) If there is a specific geographical area for your
operation, or if you somehow decide to work with
certain neighborhoods, you can start a working
relationship with crowded restaurants and shops. To
have a low or no budget advertising for your brand/
business, you can offer people a mutual profit in
exchange for advertising you or distributing your
coupon ads, oryou can also advertise them in return.
2)
2) You can also give them a commission in exchange
for introducing a customer or the space they have
given you. There are many complexities in such
trade and it requires careful thought and planning.
You make people dependent on you and your
brand by giving them commissions for referring
new customers. You just have to make them believe
that they will definitely gain profit if they refer a
customer to you.
As one of the low/no budget methods of intro-
duction and advertisement, this method doesn’t cost
you much fund or time. However, you should decide
about it based on the knowledge you have about the
business, the type of your customers and the type of
customers in the businesses with which you want to
start a mutual collaboration. In fact, if you both have
the same specific group of customers, this method is
a perfect way of win-win advertisement.

43. No/Low Budget Advertisement 42
3)
3)
Paying commission to anyone
who refers you a customer is
called referral fee. Paycommis-
sion to anyone (whether it be a
friend, a relative or a stranger)
who refer a customer to you. In
this case, they are given a taste
of profit and they collaborate
with you! Even if someone re-
fuses to receive commission
from you because of friendship
or feeling awkward, you must
pay the commission anyway.
4)
4)
It’s a big mistake not to pay
commission to a coordinator
for referring a customer.

44. 43
Win-Win Attitude Toward Others
5)
5) Before any customer referral by others, consider
a certain percentage of sales as commission or re-
ferral fee but you should pay the commission after
closing the contract.
I have written a book titled ‘Smart Referral Sys-
tem, ‘ which is somewhat the same as an affiliate
system and I have thoroughly discussed it in the
book.

45. No/Low Budget Advertisement 44
P) Working with Media
1)
1) Media have different levels. Some media are
smaller and they aren’t famous yet; so, their circle
of audience is more limited. The other group
of media is mass media, including radio and
television networks, and national newspapers
which are popular media. The third group stands
somewhere between these two categories.
2)
2) Categorize the media and start with the first group.
Try to get mutual projects so you don’t have to pay
any cost. The media you choose may be in need
of your service. For example, you can offer to fix
their computer servers and they publish your ads
in return.
3)
3)
While working with the media,
try to provide mutual services
so you don’t have to pay any-
thing or you can at least cover a
part of your costs by providing
services.

46. 45
Working with Media
4)
4) Applying professional and appropriate attitude,
you can even persuade the media to receive com-
mission. You should be able to make them believe
that they will earn a sales commission by attracting
each customer through ads.
5)
5)
The method of working with
media requires you to be ap-
propriately introduced and it
also depends on the type of
your business and whether it
can provide a sales commis-
sion.

47. No/Low Budget Advertisement 46
Q) Public Billboards for Advertisement
In North America, there are big billboards in front of
grocery stores for putting ads. These billboards are free to
use with lots of applications and there are many ads all over
them.
If there is such a tool available in your country, you should
identify the area of your target market and publicize the ad
flyers of your business in the advertising boards located in
that area. Some people may even put up handwritten ads
but the more eligible and professional the flyers, the better
the results. This method requires a very low budget, yet it
is a very effective method to introduce and advertise your
business.

48. 47
Printing and Distributing Flyers
R) Printing and Distributing Flyers
Business presentation card is one of
the low budget tools on which you can
maneuver for introducing and advertis-
ing your business. To use this method,
you must first have a well-designed vis-
iting card.
Along with that, you need to print a
card named “presentation card” with
about 15*10 cm size so you can introduce
your business in a limited space and dis-
tribute the card when attending events,
shops and busy locations or any other
possible place.
This card is more important than a vis-
iting card because you can print more de-
tailed information about your business,
your social network IDs and the website
address on both sides of the card.

49. No/Low Budget Advertisement 48
Identify the seminars in which
audiences are a part of your
target market, then give your
visiting card and your “presen-
tation card” to the audience.
In some countries such as the US and
Canada, there are places for free distri-
bution of newspapers and magazines. If
there are such places in your country, put
your flyers among the press. People take
your ads with them along with the maga-
zines and newspapers.
You should note that we are talking
about people with no budget for adver-
tisement. Therefore, you need to do the
job on your own when you get the chance.

50. 49
Printing and Distributing Flyers
In many countries all around the
world, there are places to put up flyers. In
the big cities of the world, these places are
located in crowded areas and passages. In
some countries, you can put up a flyer
anywhere you want.
May years ago, when my first book
was just published and I didn’t have
any money to advertise it, I would go
to the main streets at 4-5 am and hand
the poster of the book cover on special
boards where flyers could be posted. Af-
ter doing that, I would go to bookshops
at around 10 am and I would offer my
book for sale. That way I was able to sell
my book to different people. This is be-
cause people had already been aware of
my book by seeing the book cover on the
boards, making them to find it easy to
buy my book. Therefore as an individ-
ual finding ways to sell your products,
business, brand or service you must take
advantage of this method to advertise
your products, business or service at no/
low budget.

51. No/Low Budget Advertisement 50
Putting flyers is one of the low
budget advertising methods.
You can put your visiting card
or a flyer of your business in
the crowded places around
your target market.
You should know it’s not just a matter
of money that is important to this meth-
od. The proper distribution is of great
importance. According to the low price
you can pay, you should pay attention
to the proper distribution of your flyers
because the time you spend to go there
and negotiate with the person in charge
and post the ads is a part of your budget.
Therefore, you should avoid visiting the
places which bring no good feedback for
you.

52. 51
Gift Cards
S) Gift Cards
Well-known websites such as Google or Bing search en-
gines hold seminars and webinars regarding advertisements
on their websites. In such seminars, they give you gift cards
with which you can sometimes advertise in Google and
Bing with ads that are worth as much as 100 dollars or more.
Sometimes the cards are posted to your workplace address.
These seminars are free. If you are living in North Ameri-
can countries, you can attend such seminars and receive gift
cards.
You can’t use more than one gift card by one sin-
gle account. You should open more accounts to
be able to use more cards.
Note

53. No/Low Budget Advertisement 52
T) Freelance Websites
If you are a service provider rather than a product suppli-
er, you can identify freelance websites, start a free member-
ship and introduce yourself, your skills and your abilities in
them.
There are many employers and job applicants in such
websites. By introducing yourself and the services you pro-
vide, you can take work projects, do the job and make mon-
ey from a particular long place without having a physical
office in such geographical location.

54. 53
Sending (e)mails
U) Sending (e)mails
In early working times, I prepared a letter and sent it to
different corporations in the market in which I wanted to
work. My intention was to get contract projects from those
corporations and it worked. In the letter, I wrote about the
things I knew and the skills I had; then I sent the letter to
the corporations which I thought might need my services.
This method is one of the low budget ways to advertise your
business. Mind you it only requires stamp price.
In the modern world, you can do this using email and
there will be no charge. However, posting a mail has its own
merits and effects. Mails must be clear without extra details;
and you should send them to people who have the potential
to use your services.

55. No/Low Budget Advertisement 54
Afterword
1)
1) In the process of your work, you should look for
people and organization with useful advice for you.
2)
2) Apply the research and study tools in the modern
world. These tools can be greatly applied to your
business as they have many benefits that you and
your business can derive from using the methods
shared in this book.
3)
3) Use the information of local people. Some infor-
mation may be suitable for the market of other
countries with no use in your area. Therefore, you
need information from people who know enough
about local markets.
4)
4)
You should not consider your-
self as standing on the summit
of knowledge and perfection.
Allow others to give you coun-
seling on all topics, including
how to bring in capital and cus-
tomers. Ask others your ques-
tions and seek the opinions of
experts about what you do.

56. 55
Afterwor
5)
5) Don’t shy away from advice. Hearing what critics
may say makes you more mature. If you are just
looking for approval from others, you won’t get
the right results.
6)
6) There are numerous free advice for you on Goo-
gle. You can google whatever you need.
7)
7) There is an opportunity in seminars to ask for the
help of experts after a one-minute presentation of
your business.
8)
8)
Carry a list of your business
problems in your pocket and
bring them up to a knowledge-
able person when you meet
them so you can receive advice.
9)
9) By studying and conducting extensive research,
you can have a complete profile of people around
you and know their views about you and your busi-
ness. However, you must be able to select useful
advice from the gamut of advice or feedback that
you are likely to receive from people around you.