The document discusses trends in the Indian wellness franchising sector. It notes that the wellness industry is largely underpenetrated but growing, representing an opportunity. It also discusses several major fitness franchise brands in India like Snap Fitness and Gold's Gym. The ideal franchisee is described as having adequate capital and business experience. Challenges in franchising include developing effective franchise support organizations and avoiding disputes.

1. Trends in Fitness & Wellness
Business Upscale & Franchising
Few Observations
Presented by
Bala V N
28 Sept 2014
Bangalore
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2. Trends in Business Upscale & Franchising – Few Observations | Bala .V.N | 28 Sept 2014
INDIAN FRANCHISE BUSINESS (SECTOR-WISE)
S Industry Y-2012 Y-2017
1 Retail (Others) 32 23
2 Furniture & fitting 13 11
3 Food & grocery retail 2 3
4 Jewellery 3 6
5 Pharmacy 4 8
6 Apparel 25 21
7 Education 5 6
8 Consumer Services (Others) 1 1
9 Courier Services 3 3
10 Financial Services 3 4
11 Health & wellness 4 6
12 Food & beverages 5 9
Industry study indicates a raise in the wellness franchising sector, which is an opportunity.
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3. Trends in Business Upscale & Franchising – Few Observations | Bala .V.N | 28 Sept 2014
INDIAN WELLNESS MARKET SNAPSHOT
As of today, there is a largely under-penetrated market with
less than five per cent penetration of the urban population
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4. Trends in Business Upscale & Franchising – Few Observations | Bala .V.N | 28 Sept 2014
SNAP FITNESS POSITIONING IN INDIAN FITNESS MARKET
Top 10 Gyms in Bangalore | www.toplistin.com
1. GOLD’s Gym | 2. Talwalkars | 3. FitnessFirst | 4. SNAP Fitness | 5. FitnessOne
6. FIGURINE FITNESS | 7. Steve’s Gym | 8. Fitness Mantra | 9. Fitness Café | 10. Impact Fitness Studio
Riding the growth wave Wellness | PWC 3rd Annual Wellness Conference – Sep 2011
Key players include Talwalkars, Gold’s Gym, Fitness One and Snap Fitness.
Gyms add more skills - Hindustan Times | First Published: 21:37 IST(28/10/2012)
With the mushrooming of smaller gyms and fitness centres creating competition for even the big gym
chains such as Talwalkars, Gold's Gym, Fitness First, Snap Fitness, Mickey Mehta's 360 gym, Barbarian
Power gym and Leena Mogre's Fitness, among others, differentiation even at the top is becoming
important. With the gymming segment growing at a handsome 30%, well established celebrities are also
looking at this space as a good business opportunity.
Gold’s Gym to have 101 centers by FY14 | Last updated : March 07, 2014 18:30 IST
A prospective franchisee must have adequate reserves of working capital. He should have an
interest in finance and business affairs. He should be able to work independently & get things
done efficiently

5. Trends in Business Upscale & Franchising – Few Observations | Bala .V.N | 28 Sept 2014
TO BE THE NO.1 FRANCHISOR BRAND
1. Hand Pick the Franchise |2. Show him a clear opportunity with the ball in his court |
3. Lead the franchise reach to decision making | 4. Explain Financial Initiatives & compliances |
5. Let us finalize to proceed | 6. As a Team, orienting franchise | 7. Handhold & support the franchise
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6. Trends in Business Upscale & Franchising – Few Observations | Bala .V.N | 28 Sept 2014
WHY DOES AN INVESTOR PREFER FRANCHISING?
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Strong Brand
presence, practices and profit earning
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Part of national chain
to experience the proven business model
-Know How
Standardization bring sustenance, to bring uniformity
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7. Trends in Business Upscale & Franchising – Few Observations | Bala .V.N | 28 Sept 2014
FRANCHISE FINALISING CYCLE & EFFECTIVE
DEVELOPMENT
Effective Development of a Franchise Support Organization?
The simple answer to the questions above is “it depends.”
The advice may depend on how long the franchise organization has been in
business or how many units have been sold.
No single style of corporate culture, no single field support philosophy,
and no single set of support methods will ever cover all these
variations inherent in the franchising industry.
The inevitable conclusion for developing a franchise support organization is
“one size does not fit all.”
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8. Trends in Business Upscale & Franchising – Few Observations | Bala .V.N | 28 Sept 2014
DISPUTES & CONFLICTS IN FRANCHISINGProprietarycontent

9. Trends in Business Upscale & Franchising – Few Observations | Bala .V.N | 28 Sept 2014
ONGOING CHALLENGES IN FRANCHISINGProprietarycontent

10. Trends in Business Upscale & Franchising – Few Observations | Bala .V.N | 28 Sept 2014
FRANCHISOR as
A FRANCHISE SUPPORT ORGANISATION’S PRINCIPLES
Company Culture Sets the Tone - The “You Win, We Win” Culture
Franchise Relations are the Foundation
- Strong Relations Allow Constructive Development
- Trust Is Essential
- Alignment of Goals Equals Mutual Benefits
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Transparency and the Allocation of Resources
Organizational Development is the Strategy
Goals, Objectives, and Measurement of the Support Organization
Goals are defined as the high-level statements of what the support organization
is trying to accomplish in the next one to three years.
Goals should reference business benefit in terms of cost, speed, and/or quality.
Objectives are the measurement of success along the path toward achieving those
higher levels of performance. Objectives are more short-term, usually within a year.
The “SMART” Program to help develop goals and objectives which are:
Specific | Measurable | Agreed Upon | Realistic | Time Limit
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11. Trends in Business Upscale & Franchising – Few Observations | Bala .V.N | 28 Sept 2014
Survey On Franchisor Support And Its Impact On Franchises
Results from a live-polling survey of 52 Franchisors on April 2013
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12. Trends in Business Upscale & Franchising – Few Observations | Bala .V.N | 28 Sept 2014
Survey On Franchisor Support And Its Impact On Franchises
Results from a live-polling survey of 52 Franchisors on April 2013
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13. Trends in Business Upscale & Franchising – Few Observations | Bala .V.N | 28 Sept 2014
2014 Franchise Sales Benchmarking Survey & Analysis
The largest quadrant of responses came from the 101-499 number of unit range followed by 22% of respondents responding from the 26-100 units category.
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14. Trends in Business Upscale & Franchising – Few Observations | Bala .V.N | 28 Sept 2014
2014 Franchise Sales Benchmarking Survey & Analysis
The largest quadrant of responses came from the 101-499 number of unit range followed by 22% of respondents responding from the 26-100 units category.
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15. Trends in Business Upscale & Franchising – Few Observations | Bala .V.N | 28 Sept 2014
2014 Franchise Sales Benchmarking Survey & Analysis
The largest quadrant of responses came from the 101-499 number of unit range followed by 22% of respondents responding from the 26-100 units category.
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16. Trends in Business Upscale & Franchising – Few Observations | Bala .V.N | 28 Sept 2014
FRANCHISOR’s VISION & CULTUREProprietarycontent

17. Trends in Business Upscale & Franchising – Few
Observations
Bala .V.N | 28 Sept 2014
Thanks for the opportunity.
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