I am a MBA 3 rd sem student in Bangalore University and This is our last module presentation in Entrepreneurship and new venture creation.

1. CORPORATE VENTURING
Corporate venturing is an activity which seeks to generate new business for the corporation in which it
resides through the establishment of external or internal corporate venture.
VON HIPPEL

2. TYPES OF VENTURING
 Independent Entrepreneurship ( Entrepreneurship).
 Corporate Entrepreneurship (Intrapreneurship).

3. CORPORATE VENTURING
 Strategic Renewal :- It refers to the corporate entrepreneurial effort that result insignificance
change to the organization business .
 Innovation :- It refers to the corporate effort that leads to the development of new product.
 Corporate Venturing :- It refers to the corporate entrepreneurial effort that leads to the creation of
new business organization within the corporate organisation

4. OBJECTIVE OF CORPORATE VENTURING
 FINANCIAL OBJECTIVE
 STRATEGIC OBJECTIVES

5. NECESSITY OF CORPORATE VENTURING
 TO EXPLOIT UNDER UTILIZED RESOURCES
 TO EXTRACT FUTHER VALUE FROM EXISTING RESOURCES
 TO INTRODUCE COMPETATIVE PRESURE INTO THE INTERNAL
SUPPLIRES
 TO SPREAD THE RISK AND COST OF PRODUCT DEVELOPMENT
 TO DEVELOP MANAGERS
 TO DIVEST NON- CORE ACTIVITIES

6. BENEFITS OF CORPORATE
VENTURING
 POTENTIAL HIGH RETURN ON INVESTMENT
 SUPPLEMENTS TO INTERNAL RESEARCH
 IMPROVE EFFICIENCY TO VALUE CHAIN MANAGEMENT
 DISCOVER OF UNMET CUSTOMER
 DEVELOPMENT OF NEW BUSINESS RELATIONSHIP

7. NEW VENTURE CREATION
PROCESS
 VENTURE VISION------- ALPHA STAGE-----BETA STAGE-------
MARKET OFFERING

8. MARKET OFFERING
 CHANNELS
 DISTRIBUTION
 PROMOTION
 LOGISTICS
 PACKAGING
 PIONT OF SALE
 SELF SPACE

9. DIMENTIONS OF INTERNAL CORPORATE VENTURING
 STRUCTURE AUTONOMY
 DEGREE OF RELATEDNESS TO EXISTING BUSINESS
 EXTENT OF INNOVTION
 NATURE OF SPONSORSHIP

10. MISCONCEPTION
 VENTURING IS IRRELEVANT TO THEIR BUSINESS
 VENTURING IS TOO EXPENSIVE
 VENTURING IS TOO RISKY

11. CREATING RIGHT ENVIRONMENT
 SUPPORT FROM TOP MANAGEMENT
 VENTURING GROUP MUST HAVE A PLATFORM
 COMMUNICATION SYSTEM
 COMPANY MUST CREATE AN INVESTMENT MAP
 RIGHT PEOPLE ARE ESSENTIAL
 TRANNING AND ASSIGNMENT
 STRUCTURE SUPPORT
 RESEARCH AND DEVELOPMENT
 REWARD SYSTEM

12. CHALLENGES IN VENTURE VISION
 QUANTIFYING THE MARKET PROBLEM
 DIFFERENTIATING THE OFFERING
 DEFINING A REALISTIC BUSINESS MODEL
 THINKING BIG AND STARTING SMALL
 KNOWING ADOPTION BARRIERS
 DEFENDING AGAINST THE COMPETITION

13. IMPORTANT DECISION IN VENTURE
VISION
 BUSINESS PLAN
 PLATFORM
 MARKET
 NEW VENTURE TEAM

14. FUTURE OF CORPORATE
VENTURING
 ECOSYSTEM VENTURING
 INNOVATION VENTURING
 PRIVATE EQUITY VENTURING
 HARVEST VENTURING