Today, your consumers demand the very best from your retail story. In the age of eCommerce, there is a common belief that online sales are overwhelming brick-and-mortar sales. It just isn’t true. In fact, today more consumers want to purchase from a local store more than ever. But, they want their journey to be personalized and relevant to them. The retailer that markets to the consumer the exact way that they want to be marketed to will get that consumer’s purchase and more than likely their loyalty. As important as personalizing the journey, consumers want to be shown the quickest and most effective way to make their local purchase.