This presentation was provided by Consultant Barry Bealer, during the NISO Hot Topic Virtual Conference "Building Access, Openness, and Sharing." The event was held on Wednesday, September 28, 2022.
2. TOP INVESTMENT PRIORITIES
78% will invest in product development
62% will invest in digital infrastructure and
platforms
48% are focused on delivering growth
from new prospects
37% will invest in content development
35% will invest in marketing
28% view upselling existing accounts as a
focus
When we implement new technology, it will not be a straight line to success. There will be twists and turns, but piloting, experimenting, and trying new things will provide a more likely successful outcome. It’s not about how your start, it’s about how you finish.