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NISO Webinar:
Universal Accessibility:
Creating E-Books Anyone Can Read
April 10, 2013
Speakers:
Anne Taylor Director of Access Technology,
National Federation for the Blind;
Ginny Grant, Product Manager, Benetech;
Michele Bruno Program Manager, Accessibility, Cengage Learning
http://www.niso.org/news/events/2013/webinars/accessibility
eBook Access for Everyone
Anne Taylor
Director of Access Technology
Jernigan Institute
National Federation of the Blind
National Federation of the Blind
Where do blind readers get
their books?
 National Library Service for the Blind and
Physically Handicapped:
 Cartridges
 Downloads
 Learning Ally
 Bookshare
 AccessText
 Louis database
 Commercial audiobooks (e.g. Audible)
 Commercial eBooks (e.g. iBooks)
Mainstream eBooks
 Blio
 iBooks
 Google Play Books
 Overdrive on PC
 Nook iOS app
National Federation of the Blind
National Federation of the Blind
The Accessibility Gap
 The goal is not only equal access, but also equal user
experience
 Digital book formats can be translated into any desired format;
but technology barriers are being created
 Format
 EPUB 3
 Hardware
 Kindle Keyboard, Fire and PC: has TTS, but TTS is switched
off for some books
 Sony reader is inaccessible
 Nook has partial accessibility (depending on the platform)
 iOS has the best user experience
National Federation of the Blind
How to implement accessible
eBook solutions
 Target formats
 EPUB
 DAISY
 Accessible HTML (WAI guidelines)
 XML
 Braille output
 Platform
 Ensure that content is interoperable, and not
device-specific
National Federation of the Blind
Resources
 DAISY consortium: http://www.daisy.org/
 W3C WAI guidelines: http://www.w3.org/WAI/
 Accessible EPUB 3:
http://shop.oreilly.com/product/0636920025283.do
 Tips for Creating Accessible EPUB 3 Files:
http://www.diagramcenter.org/standards-and-
practices/54-9-tips-for-creating-accessible-epub-3-
files.html
National Federation of the Blind
Contact us
 National Federation of the Blind
 Anne Taylor
1800 Johnson Street
Baltimore, MD 21230
Phone: 410-659-9314 ext. 2413
ataylor@nfb.org
9
“Anywhere, Anytime Reading
for Readers with Print Disabilities”
NISO Webinar April 10, 2013
Ginny Grant
Product Manager, Literacy Program
10
Presenter
Bookshare and The DIAGRAM Center are part of Benetech’s Literacy Program
Agenda
 Benetech’s Literacy Program Initiatives
 Partnership with IDPF & Project Readium
 Accessible Books Accessible Anywhere!
 Key Benefits for Print Disabled Readers
 Q & A Time
11
Benetech’s Literacy Program Initiatives
Bookshare Service
• Accessible online library
• Scale, efficiency
• Getting books into students’ hands
DIAGRAM: R&D
• Tools for accessible image creation
• Technical standards
• Research, training and best
practice guidelines
Reading Tools & Training
• Professional development workshops
• Cloud-based bookshelf
• MP3 download
• Web Reader
Born
Accessible
• Content Tools
• Discovery
• Services
The “Easy” Stuff:
Structure & Textual Elements
Real navigation
Real style sheets (separate from content)
Real text (not “fixed layout” pictures)
Real lists
Real tables with logical headers
Standards & Practices:
 EPUB 3 (thank you DAISY 3)
 Best practices make all the difference
Highlights of Accessible Content
Structure
Navigation
Sections
Text
Reflowable
Style/Content
Formatting
Tables & Lists
Headers
Ordering
Math
MathML
Description
Images
Longdesc
DIAGRAM Content Model
Video
Track:
subtitles, description,
etc.
Accessible EPUB 3 Guidelines: http://idpf.org/accessibility/guidelines/nav.php
15
 Open Source Reading Tool software for EPUB 3
 International Digital Publishing Forum (IDPF.org)
• Producing EPUB 3 samples representing all major features of
the standard for use by the publishing industry
• Developed a free conversion tool to generate EPUB 3 files
• Bookshare is the largest implementer for production use
 Readium (readium.org)
• Major initiative to develop a reference implementation of the
IDPF EPUB 3 standards using WebKit Engine
• WebKit is an open source rendering engine for HTML and
related Web Standards
• Bookshare took a “branch” of the Readium code and added
accessibility features
• Bookshare is collaborating with Readium.Org and IDPF to add
functionality
Project Readium
16
Accessible Books, Accessible Anywhere!
 Titles from search results, download history or bookshelf
have a “Read Now” link in supported Internet Browsers
 Auto-conversion to EPUB 3 and launch of Bookshare
Web Reader
17
 Bookshare Web Reader Provides Anywhere,
Anytime Reading of Accessible Books
 One-click on “Read Now” link from within Bookshare
 Browser-based reading tool
• No special software or hardware needed ($0 Cost)
o Based on IDPF’s Readium Project (open source software)
• Optimized for use in Google Chrome
o Plug-in required for Synchronized Highlighting with
Text-to-Speech (TTS)
• Also available for use in IE9, IE10 and Firefox;
User listens to book using standard TTS engine
 > 187,000 Books available for reading real-time
Accessible Books, Accessible Anywhere!
18
 Settings for different accessibility needs
 Font sizes up to
 Color schemes
 Night mode
 Scrolling vs. pagination options
 Full-screen and Margin settings
 Text-to-Speech Rate
 Table of Contents
 Jump to Page
70 pt.
Benefits for Print-Disabled Readers
19
 Synchronized Highlighting and Text-to-Speech
 Word- and Sentence-level highlighting (Chrome)
 Improve outcomes for readers with Dyslexia and
other reading disabilities
Benefits for Print-Disabled Readers
20
 Described Images and Math Equations
 Where available, images are described for B/VI or
users who are verbal vs. visual
Benefits for Print-Disabled Readers
21
 Easy Navigation of Book Contents
 Table of Contents
 Chapters, Sections, Sub-Sections and Jump-to-Page
 Forward and Back movement
Benefits for Print-Disabled Readers
22
What can be read on the
Bookshare Web Reader?
 Free Reading, Textbooks & Classroom Materials
 187,000+ Titles in the Bookshare Library
 10,500+ Textbooks
• 4,200+ NIMAC K-12 textbooks w/images for learners with
Teacher-assigned Bookshelves
• College/University textbooks
 Special Collections for Easy Browsing
 New York Times Best Sellers
 Newbery, Caldecott Winners
 Veterans sub-collections
 1,000+ books in Spanish
23
Bookshare Enhancements
 Bookshare enhanced and put code back into
the Open Source Repository called Github
 Accessibility Improvements
• Worked with a nationally-known organization who performed
an accessibility audit on Project Readium and Bookshare
• Bookshare enhanced the reading tool in order to support users
with Screen Readers (like JAWS or AMIS) and to allow the
native TTS engine in Chrome to access books
• Bookshare expanded the TTS functionality under the code
name “Benespeak” and added that library back to the project
24
Bookshare Enhancements
Bookshare enhanced and put code back into
the Open Source Repository called Github
 Digital Rights
• Publishers are understandably concerned that the content of
their books could be easily disseminated across the internet
• Bookshare ensures that only active, certified members with
Print Disabilities (as defined in the Chafee Amendment)
can access these books
• Bookshare’s Bookshelf concept allows access to
NIMAC-sourced textbooks for qualified U.S. students
• Books are not downloaded, so cannot be copied and used
by non-qualified readers
2525
 Visit Bookshare (www.bookshare.org)
 Free Readers for Bookshare Members
 Learn more about the new Bookshare Features
 Video on the Bookshare Web Reader
 Membership Questions and Qualifications
 Visit Readium (www.readium.org)
 Visit the International Digital Publishing Forum (IDPF.org)
 Visit The DIAGRAM Center (http://diagramcenter.org)
 Top Ten Tips for Accessible EPUB 3
Thank you! Want to Know More?
Ginny Grant
Product Manager, Literacy Program
ginnyg@bookshare.org
Also: info@bookshare.org or support@bookshare.org
A Publisher Perspective
Towards Accessibility
About Cengage Learning
Our Company
With annual revenues of approximately $2 billion, the company has 5,500 employees
with operations in more than 20 countries around the world.
Our Markets
• Academic- K12; postsecondary
• Professional
• Library markets
• Worldwide
Our Products and Services
• Learning resources; textbooks, supplemental materials, digital products
• Library reference products
Our Brands
• Brooks Cole, Course Technology, Gale, South-Western, Wadsworth
27
Accessibility Evolution
• Print textbook alternate formats
• Accessible digital landscape: new considerations
• Cengage Learning response
Accessible Ebook
• Environment of change
• Challenges and opportunities
• Cengage Learning looks forward
28
Print Textbook Alternate Formats
29
Accessible Digital Landscape: New Considerations
Technology Influences
• World Wide Web
• PDF enhancements
• Web Content Accessibility Guidelines
30
Cengage Learning Response
• Workflow and production processes
• AccessText.org
• Shift to digital
31
Accessible Ebook
• CengageBrain.com
• What makes an ebook accessible
• Beyond print disabled; accessibility for everyone
Cengage Learning Accessibility32
Environment of Change
33
Operating Systems
Windows XP, 7, 8
Vista
Apple iOS
…any many others…
Environment of Change
34
Browsers
Internet Explorer
FireFox
Safari
…any many others…
Operating Systems
Windows XP, 7, 8
Vista
Apple iOS
…any many others…
Environment of Change
35
Browsers
Internet Explorer
FireFox
Safari
…any many others…
Operating Systems
Windows XP, 7, 8
Vista
Apple iOS
…any many others…
AT
Screen readers
Magnifiers
…any many
others…
Environment of Change
36
Browsers
Internet Explorer
FireFox
Safari
…any many others…
Operating Systems
Windows XP, 7, 8
Vista
Apple iOS
…any many others…
AT
Screen readers
Magnifiers
…any many
others…
Mobile Devices
smartphone
tablets
??
Environment of Change
37
Browsers
Internet Explorer
FireFox
Safari
…any many others…
Operating Systems
Windows XP, 7, 8
Vista
Apple iOS
…any many others…
AT
Screen readers
Magnifiers
…any many
others…
Mobile Devices
smartphone
tablets
??
Challenges and Opportunities
Content
• STEM content
• Multimedia
Technology
• New Devices
• Old technology
• Tools
• Standards
38
Looking Forward
One publishers evolutionary approach
• Awareness
• Design with accessibility in mind
Collaboration
• Continue to participate
• Encourage user feedback
• Share experiences
39
‹#›
NISO Webinar
Universal Accessibility:
Creating E-Books Anyone Can Read
NISO Webinar • April 10, 2013
Questions?
All questions will be posted with presenter answers on
the NISO website following the webinar:
http://www.niso.org/news/events/2013/webinars/accessibility
Thank you for joining us today.
Please take a moment to fill out the brief online survey.
We look forward to hearing from you!
THANK YOU

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NISO April 10 2013 Webinar: Universal Accessibility

  • 1. NISO Webinar: Universal Accessibility: Creating E-Books Anyone Can Read April 10, 2013 Speakers: Anne Taylor Director of Access Technology, National Federation for the Blind; Ginny Grant, Product Manager, Benetech; Michele Bruno Program Manager, Accessibility, Cengage Learning http://www.niso.org/news/events/2013/webinars/accessibility
  • 2. eBook Access for Everyone Anne Taylor Director of Access Technology Jernigan Institute National Federation of the Blind
  • 3. National Federation of the Blind Where do blind readers get their books?  National Library Service for the Blind and Physically Handicapped:  Cartridges  Downloads  Learning Ally  Bookshare  AccessText  Louis database  Commercial audiobooks (e.g. Audible)  Commercial eBooks (e.g. iBooks)
  • 4. Mainstream eBooks  Blio  iBooks  Google Play Books  Overdrive on PC  Nook iOS app National Federation of the Blind
  • 5. National Federation of the Blind The Accessibility Gap  The goal is not only equal access, but also equal user experience  Digital book formats can be translated into any desired format; but technology barriers are being created  Format  EPUB 3  Hardware  Kindle Keyboard, Fire and PC: has TTS, but TTS is switched off for some books  Sony reader is inaccessible  Nook has partial accessibility (depending on the platform)  iOS has the best user experience
  • 6. National Federation of the Blind How to implement accessible eBook solutions  Target formats  EPUB  DAISY  Accessible HTML (WAI guidelines)  XML  Braille output  Platform  Ensure that content is interoperable, and not device-specific
  • 7. National Federation of the Blind Resources  DAISY consortium: http://www.daisy.org/  W3C WAI guidelines: http://www.w3.org/WAI/  Accessible EPUB 3: http://shop.oreilly.com/product/0636920025283.do  Tips for Creating Accessible EPUB 3 Files: http://www.diagramcenter.org/standards-and- practices/54-9-tips-for-creating-accessible-epub-3- files.html
  • 8. National Federation of the Blind Contact us  National Federation of the Blind  Anne Taylor 1800 Johnson Street Baltimore, MD 21230 Phone: 410-659-9314 ext. 2413 ataylor@nfb.org
  • 9. 9 “Anywhere, Anytime Reading for Readers with Print Disabilities” NISO Webinar April 10, 2013
  • 10. Ginny Grant Product Manager, Literacy Program 10 Presenter Bookshare and The DIAGRAM Center are part of Benetech’s Literacy Program
  • 11. Agenda  Benetech’s Literacy Program Initiatives  Partnership with IDPF & Project Readium  Accessible Books Accessible Anywhere!  Key Benefits for Print Disabled Readers  Q & A Time 11
  • 12. Benetech’s Literacy Program Initiatives Bookshare Service • Accessible online library • Scale, efficiency • Getting books into students’ hands DIAGRAM: R&D • Tools for accessible image creation • Technical standards • Research, training and best practice guidelines Reading Tools & Training • Professional development workshops • Cloud-based bookshelf • MP3 download • Web Reader Born Accessible • Content Tools • Discovery • Services
  • 13. The “Easy” Stuff: Structure & Textual Elements Real navigation Real style sheets (separate from content) Real text (not “fixed layout” pictures) Real lists Real tables with logical headers Standards & Practices:  EPUB 3 (thank you DAISY 3)  Best practices make all the difference
  • 14. Highlights of Accessible Content Structure Navigation Sections Text Reflowable Style/Content Formatting Tables & Lists Headers Ordering Math MathML Description Images Longdesc DIAGRAM Content Model Video Track: subtitles, description, etc. Accessible EPUB 3 Guidelines: http://idpf.org/accessibility/guidelines/nav.php
  • 15. 15  Open Source Reading Tool software for EPUB 3  International Digital Publishing Forum (IDPF.org) • Producing EPUB 3 samples representing all major features of the standard for use by the publishing industry • Developed a free conversion tool to generate EPUB 3 files • Bookshare is the largest implementer for production use  Readium (readium.org) • Major initiative to develop a reference implementation of the IDPF EPUB 3 standards using WebKit Engine • WebKit is an open source rendering engine for HTML and related Web Standards • Bookshare took a “branch” of the Readium code and added accessibility features • Bookshare is collaborating with Readium.Org and IDPF to add functionality Project Readium
  • 16. 16 Accessible Books, Accessible Anywhere!  Titles from search results, download history or bookshelf have a “Read Now” link in supported Internet Browsers  Auto-conversion to EPUB 3 and launch of Bookshare Web Reader
  • 17. 17  Bookshare Web Reader Provides Anywhere, Anytime Reading of Accessible Books  One-click on “Read Now” link from within Bookshare  Browser-based reading tool • No special software or hardware needed ($0 Cost) o Based on IDPF’s Readium Project (open source software) • Optimized for use in Google Chrome o Plug-in required for Synchronized Highlighting with Text-to-Speech (TTS) • Also available for use in IE9, IE10 and Firefox; User listens to book using standard TTS engine  > 187,000 Books available for reading real-time Accessible Books, Accessible Anywhere!
  • 18. 18  Settings for different accessibility needs  Font sizes up to  Color schemes  Night mode  Scrolling vs. pagination options  Full-screen and Margin settings  Text-to-Speech Rate  Table of Contents  Jump to Page 70 pt. Benefits for Print-Disabled Readers
  • 19. 19  Synchronized Highlighting and Text-to-Speech  Word- and Sentence-level highlighting (Chrome)  Improve outcomes for readers with Dyslexia and other reading disabilities Benefits for Print-Disabled Readers
  • 20. 20  Described Images and Math Equations  Where available, images are described for B/VI or users who are verbal vs. visual Benefits for Print-Disabled Readers
  • 21. 21  Easy Navigation of Book Contents  Table of Contents  Chapters, Sections, Sub-Sections and Jump-to-Page  Forward and Back movement Benefits for Print-Disabled Readers
  • 22. 22 What can be read on the Bookshare Web Reader?  Free Reading, Textbooks & Classroom Materials  187,000+ Titles in the Bookshare Library  10,500+ Textbooks • 4,200+ NIMAC K-12 textbooks w/images for learners with Teacher-assigned Bookshelves • College/University textbooks  Special Collections for Easy Browsing  New York Times Best Sellers  Newbery, Caldecott Winners  Veterans sub-collections  1,000+ books in Spanish
  • 23. 23 Bookshare Enhancements  Bookshare enhanced and put code back into the Open Source Repository called Github  Accessibility Improvements • Worked with a nationally-known organization who performed an accessibility audit on Project Readium and Bookshare • Bookshare enhanced the reading tool in order to support users with Screen Readers (like JAWS or AMIS) and to allow the native TTS engine in Chrome to access books • Bookshare expanded the TTS functionality under the code name “Benespeak” and added that library back to the project
  • 24. 24 Bookshare Enhancements Bookshare enhanced and put code back into the Open Source Repository called Github  Digital Rights • Publishers are understandably concerned that the content of their books could be easily disseminated across the internet • Bookshare ensures that only active, certified members with Print Disabilities (as defined in the Chafee Amendment) can access these books • Bookshare’s Bookshelf concept allows access to NIMAC-sourced textbooks for qualified U.S. students • Books are not downloaded, so cannot be copied and used by non-qualified readers
  • 25. 2525  Visit Bookshare (www.bookshare.org)  Free Readers for Bookshare Members  Learn more about the new Bookshare Features  Video on the Bookshare Web Reader  Membership Questions and Qualifications  Visit Readium (www.readium.org)  Visit the International Digital Publishing Forum (IDPF.org)  Visit The DIAGRAM Center (http://diagramcenter.org)  Top Ten Tips for Accessible EPUB 3 Thank you! Want to Know More? Ginny Grant Product Manager, Literacy Program ginnyg@bookshare.org Also: info@bookshare.org or support@bookshare.org
  • 27. About Cengage Learning Our Company With annual revenues of approximately $2 billion, the company has 5,500 employees with operations in more than 20 countries around the world. Our Markets • Academic- K12; postsecondary • Professional • Library markets • Worldwide Our Products and Services • Learning resources; textbooks, supplemental materials, digital products • Library reference products Our Brands • Brooks Cole, Course Technology, Gale, South-Western, Wadsworth 27
  • 28. Accessibility Evolution • Print textbook alternate formats • Accessible digital landscape: new considerations • Cengage Learning response Accessible Ebook • Environment of change • Challenges and opportunities • Cengage Learning looks forward 28
  • 30. Accessible Digital Landscape: New Considerations Technology Influences • World Wide Web • PDF enhancements • Web Content Accessibility Guidelines 30
  • 31. Cengage Learning Response • Workflow and production processes • AccessText.org • Shift to digital 31
  • 32. Accessible Ebook • CengageBrain.com • What makes an ebook accessible • Beyond print disabled; accessibility for everyone Cengage Learning Accessibility32
  • 33. Environment of Change 33 Operating Systems Windows XP, 7, 8 Vista Apple iOS …any many others…
  • 34. Environment of Change 34 Browsers Internet Explorer FireFox Safari …any many others… Operating Systems Windows XP, 7, 8 Vista Apple iOS …any many others…
  • 35. Environment of Change 35 Browsers Internet Explorer FireFox Safari …any many others… Operating Systems Windows XP, 7, 8 Vista Apple iOS …any many others… AT Screen readers Magnifiers …any many others…
  • 36. Environment of Change 36 Browsers Internet Explorer FireFox Safari …any many others… Operating Systems Windows XP, 7, 8 Vista Apple iOS …any many others… AT Screen readers Magnifiers …any many others… Mobile Devices smartphone tablets ??
  • 37. Environment of Change 37 Browsers Internet Explorer FireFox Safari …any many others… Operating Systems Windows XP, 7, 8 Vista Apple iOS …any many others… AT Screen readers Magnifiers …any many others… Mobile Devices smartphone tablets ??
  • 38. Challenges and Opportunities Content • STEM content • Multimedia Technology • New Devices • Old technology • Tools • Standards 38
  • 39. Looking Forward One publishers evolutionary approach • Awareness • Design with accessibility in mind Collaboration • Continue to participate • Encourage user feedback • Share experiences 39
  • 41. NISO Webinar Universal Accessibility: Creating E-Books Anyone Can Read NISO Webinar • April 10, 2013 Questions? All questions will be posted with presenter answers on the NISO website following the webinar: http://www.niso.org/news/events/2013/webinars/accessibility
  • 42. Thank you for joining us today. Please take a moment to fill out the brief online survey. We look forward to hearing from you! THANK YOU

Editor's Notes

  1. Briefly on structure and text…. Many publishers follow good practices already, though educational materials including STEM require lots of structure to be most usable.
  2. Image: Screen shot of a biology book shown in the Bookshare Web Reader. There are two viewing panes. The left hand pane shows a well ordered structure of headings and sub-headings, going four layers deep, all selectable. The right hand pane shows an image with a description, an active link, and reflowable text.
  3. First I’d like to tell you a little about Cengage Learning. We are a leading provider of innovative teaching, learning and research solutions for the academic, professional and library markets worldwide. Our products and services are designed to foster academic excellence and professional development, increase student engagement, improve learning outcomes and deliver authoritative information to people whenever and wherever they need it. Through our unique position within both the library and academic markets, Cengage Learning is providing integrated learning solutions that bridge the library to the classroom. Our brands include Brooks/Cole, Course Technology, Delmar, Gale, Heinle, South-Western, Wadsworth, among others.
  4. My segment of this presentation will focus on how accessible print textbook formats have changed over the last 15 years.We’ll look at data trends from our customers for accessible alternate format requestsNext I’ll talk about some of the accessibility influences in the digital landscapeI’ll share our response to these influences and how we make our textbooks accessible I’ll remind us of the changing technological environment -Its challenges and opportunities and finally the Cengage Learning perspective on future considerations as we continue our journey to create digital solutions that provide accessibility for everyone.
  5. Prior to the digital ebook revolution, if a student with a print disability needed special accommodations, we provided the textbook source file upon request. As with most Information technology, the format that customers asked for changed over time. Let me explain how the format changed over time by talking through this chart I am showing. In the late 90’s there were very few requests for textbook source files. And those few requests were for ASCIII format. The files were copied onto compact discs and dropped in the mail and the customer would typically receive them in about 14 days. Years later in 2003, Word documents were the most popular format requested with a notable increase in the number of requests for students with print disabilities. ASCII was almost non existent. PDF requests were just starting.Then in 2008 PDF saw a sharp uptick as the most requested textbook source file and today 2012-2013 PDF format is still the overwhelming majority , while Word continues to show signs of decline.This chart also shows consistent Increases in requests clearly indicating that demand is growing at the institution level for more accessible products.
  6. With the increase in volume and the need to accommodate customers as efficiently as possible, we knew we needed to improve the classic textbook accommodation model. At the same time we saw that the industry was shifting towards digital. In 1991 the World Wide Web came into existence providing a whole new dimension on how we access content.In 2001 we had the ability to tag a PDF for better accessibility. It did provide some capacity to separate content from presentation but was still challenging for accessibility for individuals with print disabilities.The same year we heard about Web Content A11y Guidelines 2.0 in draft and available for public comment. Fondly known as “WiCAG” they are part of a series of Web accessibility guidelines published by the W3C and they cover a wide range of recommendations for making Web content more accessible.Just a few years later in 2005 we saw PDF/UA Universal Access intended to be the Standard for accessible PDF technology. but it lacked math support for users with print disabilities.2009 WCAG 2.0 was finally complete taking about 8years. Perhaps it took so long due to the ever changing accessible digital landscape.
  7. Taking all data into consideration; our immediate customer needs came first so we streamlined internal workflows to readily create the source file formats that our customers wanted most. We saw how the format changed over time and so our workflows had to adapt as well. We provide for efficient Web based support via an online form for customer requests. Many of the source files can easily be downloaded almost immediately.Another way we provide for quick access to source files when needed is through the AccessText Network to which Cengage Learning is a co-founder and significant supporter. This service began in 2009 and is a web-based resource that enables its members to easily connect with publishers to obtain digital versions of, or permissions to create alternate textbook formats.While this helps bridge the gap for accessible textbook accommodations for the print disabled, we also needed to keep in mind the evolving accessible digital landscape and plan for the convergence of the print world with the digital world. We responded ..
  8. …with the production of our first digital ebook. And now we have more than 90% of our print textbooks available in an accessible digital format on CengageBrain.com.Our standards for creating ebooks include techniques like proper heading structure so users who are print impaired can use their screen readers to navigate a page of content like sighted users can. In this way they can skim major sections of text without necessarily needing to read each paragraph within. We have policies in place that require video components to have transcripts. Where there are links to other areas of content there needs to be a description so assistive technology announces specifically where the link will take them rather than the infamous “click here”. We don’t want our users to have to guess where there are going. Where there are images that are critical to the learning experience and the text description of the image is not already in the surrounding text, we provide text describing the purpose of the image so the print disabled as well as those users with certain cognitive impairments have the same learning experience as users who are sighted. We strive to serve a wider range of users.The print disabled are not the only consideration when we create our ebooks;. For example those users who have mobility impairments and cannot use a mouse can navigate using standard keyboard keys and know where they are on a page because we provide focus feedback ; meaning there is some unique way the button they have active stands out from all the others most notably with a change in the pattern of the button. For those users who are hearing impaired we ensure that audio content has close captioning. And for those users who have low vision we provide sufficient foreground and background color contrast so the text can be easily read.And while we were hopeful that the digital ebook solution would work for any one, any where, we are faced with ever changing technology.
  9. Lets look closer at a few of the major components of the changing technologicallandscape since it helps set the stage for some of the challenges that we consider when building our accessible ebooks. When we think about OSs something that is accessible on the windows platform may not be accessible on the Apple iOSplatform. Or vice versa.
  10. Similarly, different browsers on the market today have varying levels of accessibility. I only list a few of them here but some browsers do not support accessibility.
  11. We add Assistive Technology and their varying support for accessibility. For example screen readers like some versions of JAWS can speak Basic Math content while another screen reader like NVDA cannot speak complex math content.
  12. Let’s add evolving mobile device technology to the mix. Again, some have more support for accessibility than others. Add even more complexity is that all of these components involve many different players.
  13. One of the fundamental challenges for us as a publisher in this environment is trying to make our accessible content work with all the other components and their varying levels of accessibility.As we continue to expand accessibility for all, as you can imagine this environment presents challenges and opportunities.
  14. I am going to talk about just a few content challenges and a few technology challenges.Math and Chemistry content is still a challenge to make fully accessible.some browsers lack support for Math presentation and some screen readers lack support for math content. I mentioned that most have Basic Math speech , very few have advanced Math speech. We are watching closely and are piloting how best to integrate accessibility into the authoring of our Math content.Multimedia content can be a challenge particularly when a linked video from a third party does not have close captioning. Multimedia can also be interactive like drag and drop functionality. This content is complex for both users of assistive technology as well as users who cannot use a mouse.Moving on to some Technology challenges, I mentioned theexplosion of tablet computers and mobile devices some of which are not accessible.Assistive Technology is not keeping pace with content providers who are making accessible content like the Math content I already spoke about.The tools that authors use to create content are evolving. MS OFFICE 2010 has better accessibility guidance but older versions don’t and many authors still use older versions.Our composition tools are also getting better at helping us create more accessible files yet some areas are still evolving.I mentioned earlier how WiCAG came about to help make web content more accessible. We are hopeful that the new standards like the Section 508 Refresh will help all players in the environment by providing more opportunity to develop more accessible products.
  15. As we at Cengage Learning look forward, and this is just one publishers perspective, I am going to share some of the areas that we think are important as we continuously seek to identify and evaluate opportunities for improving the accessibility and usability of our all of our digital products. Our internal communications are important to increase accessibility awareness throughout our organization As we learn what is happening externally we communicate that internally. We assimilate industry best practices with our Internal standards to guide our ally efforts. Using these standards we are better able to build accessibility farther upstream in our processes so that all new Cengage Learning products and services are designed with accessibility in mind. We seek collaborative solutions with others in the industry by remaining active in accessibility initiatives like Association of American Publishers, Software Information Industry Association, and IMS Global Learning Consortium who now has an Accessibility Leadership Team to which I was I am member.We invite users of all abilities to share suggestions for improving the accessibility of our digital products.We will continue to build relationships with the accessibility community and those committed to accessibility by telling our accessibility story. Thank you for the opportunity to share our accessibility successes at Cengage Learning.