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- Corporate Culture and Performance
John Kotter & James Heskett
• Increased revenues four times faster
• Had 7 times higher job creation rates
• Increased stock prices 12 times faster
• Had 750 percent higher profits
• Grew net income by 700 percent
• Doubled customer satisfaction
• Reduced turnover
Organizations that made culture an
integral part of their strategy…

- Corporate Culture and Performance
John Kotter & James Heskett
• Increased revenues four times faster
• Had 7 times higher job creation rates
• Increased stock prices 12 times faster
• Had 750 percent higher profits
• Grew net income by 700 percent
• Doubled customer satisfaction
• Reduced turnover
Organizations that made culture an
integral part of their strategy…

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