Grey Poupon Brochure Final

SIGNIFICANTLY BETTER FLAVOR
THAN OTHER LEADING
DIJON MUSTARDS1
BOLD
PERFORMANCE
RESPECTED
REQUESTED
DISTINCTBALANCE
HEAT
intense
RICH
INTENSELY
PREMIUM
FLAVORFUL
TASTE
FLAVOR
trusted
When it comes to creating memorable dishes with distinctive
Dijon flavor, nothing compares to GREY POUPON. Made from robust
#1 grade mustard seeds, the finest wine and a unique blend of
invigorating spices, our family of intense flavors adds bold appeal
to any menu. From the trusted brand operators consistently
rate as higher quality than other top national brands.1
	 • Creamy texture enhances consistency and
appearance of dishes
	 • Zero fat, zero carbohydrates and only 5 calories
per serving
	 • An easy add-in that can dramatically enhance
the flavor profile of even the simplest dish
THE
TRUSTED
DIJON
A
PREMIER
PERFORMER
A FLAVOR
THAT CAN’T BE
REPLACED
93%
of operators state they trust
GREY POUPON more than the 6 other
leading Dijon brands.1
89%
of operators believe GREY POUPON
performs better in recipes—significantly
higher than 6 other leading Dijon mustards.1
87%
of operators believe GREY POUPON has
a flavor that can’t be substituted—significantly
higher than 6 other leading Dijon mustards.1
GREY POUPON RANKS
SIGNIFICANTLY HIGHER
THAN OTHER DIJON MUSTARDS
5%
incremental sales when adding GREY POUPON to menus.2
6%
increase in sales when branding a burger with GREY POUPON.2
83%
believe customers would notice if they stopped offering
GREY POUPON—significantly higher than 6 other leading Dijon mustards.1
86%
of operators believe GREY POUPON is requested more by customers.1
BRAND NAME RECOGNITION
DRIVES SALES AND TRAFFIC FRONT-OF-HOUSE
Patrons perceive menu items branded with GREY POUPON to be higher quality
and more delicious than non-branded versions of the same item.
STRONG QUALITY
PERCEPTIONS WITH PATRONS
WHEN GREY POUPON IS MENTIONED ON MENUS
INCREASES THE APPEAL
OF SANDWICHES
Sandwiches branded with GREY POUPON are seen as more
sophisticated than non-branded versions.3
Patrons are more likely to order sandwiches branded with
GREY POUPON than non-branded versions of the same menu item.3
CREATES MORE
DISTINCTIVE ENTRÉES
Entrées branded with GREY POUPON are
considered to have more distinct taste profiles than
non-branded versions of the same dish.3
INTENSIFY
SANDWICHES
ENHANCE
THE TASTE OF
PROTEINS
ELEVATE
DIPS  SAUCES
BOLD TOPPERS
CLASSIC FLAVOR
INSPIRED MARINADES
DISTINCTIVE
DRESSINGS
Roast Beef Sandwich
Steak Skewers
Spinach Salad
Spicy Mustard Chicken Signature Turkey Bistro Burger
Country Braised Short Ribs
Fines Herbes Deviled Eggs
THE DIJON COLLECTION
Vibrant flavor and savory
consistency from a smooth blend
of mustard seeds, lively white
wine and juicy vinegar.
BEST USED: On sandwiches or as
a base to make vinaigrettes
A bold blend of Cabernet Sauvignon,
prized Marion blackberries,
#1 grade mustard seeds and
invigorating spices.
BEST USED: With red meats and
vegetables with rich, deep flavors
A luscious, creamy sauce flavored
with notes of tangy horseradish,
mustard seeds and a gratifying
background of sweet garlic.
BEST USED: With chicken and fish,
specifically baked or fried dishes
Captivating mouthfeel with a variety
of coarsely ground mustard seeds
finishing with mild horseradish
notes and a pleasant touch of heat.
BEST USED: On rustic sandwiches
or cured meats
©2015KraftFoods F14-000-000-000 TFG5/15
Sign up and get exclusive access to offers, product news, trends—all free! kraftfoodservice.com/join
1•800•537•9338 PRINTEDONRECYCLEDPAPER ©2015KraftFoods F14-000-000-000 TFG5/15
Sign up and get exclusive access to offers, product news, trends—all free! kraftfoodservice.com/join
1•800•537•9338 PRINTEDONRECYCLEDPAPER
To access these recipes and more, visit Kraftfoodservice.com
CLASSIC DIJON ROUGEBISTRO SAUCECOUNTRY DIJON
2/1-gal. Jars	 5440003022
6/48-oz. Jars	 5440000038
6/24-oz. Jars	 5440000055
12/8-oz. Jars	 5440000025
12/10-oz. Squeeze Bottles	 5440000052
72/1.4-oz. Petite Jars	 5440001132
200/0.25-oz. PC Packs	 5440001131
6/48-oz. Jars	 5440000046
12/8-oz. Jars	 5440000040
4/48-oz. Jars	 5440000068
12/12-oz. Squeeze Bottles	 5440000254
6/24-oz. Jars	 5440000310
1 NFP Research, Dijon Mustard Blind Taste Test, February 2014
2 IRI,Van Westendorp Study, September 2013
3 IRI, GREY POUPON Virtual Dining Test, February 2015
1 de 6

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Grey Poupon Brochure Final

  • 1. SIGNIFICANTLY BETTER FLAVOR THAN OTHER LEADING DIJON MUSTARDS1
  • 2. BOLD PERFORMANCE RESPECTED REQUESTED DISTINCTBALANCE HEAT intense RICH INTENSELY PREMIUM FLAVORFUL TASTE FLAVOR trusted When it comes to creating memorable dishes with distinctive Dijon flavor, nothing compares to GREY POUPON. Made from robust #1 grade mustard seeds, the finest wine and a unique blend of invigorating spices, our family of intense flavors adds bold appeal to any menu. From the trusted brand operators consistently rate as higher quality than other top national brands.1 • Creamy texture enhances consistency and appearance of dishes • Zero fat, zero carbohydrates and only 5 calories per serving • An easy add-in that can dramatically enhance the flavor profile of even the simplest dish
  • 3. THE TRUSTED DIJON A PREMIER PERFORMER A FLAVOR THAT CAN’T BE REPLACED 93% of operators state they trust GREY POUPON more than the 6 other leading Dijon brands.1 89% of operators believe GREY POUPON performs better in recipes—significantly higher than 6 other leading Dijon mustards.1 87% of operators believe GREY POUPON has a flavor that can’t be substituted—significantly higher than 6 other leading Dijon mustards.1 GREY POUPON RANKS SIGNIFICANTLY HIGHER THAN OTHER DIJON MUSTARDS 5% incremental sales when adding GREY POUPON to menus.2 6% increase in sales when branding a burger with GREY POUPON.2 83% believe customers would notice if they stopped offering GREY POUPON—significantly higher than 6 other leading Dijon mustards.1 86% of operators believe GREY POUPON is requested more by customers.1 BRAND NAME RECOGNITION DRIVES SALES AND TRAFFIC FRONT-OF-HOUSE
  • 4. Patrons perceive menu items branded with GREY POUPON to be higher quality and more delicious than non-branded versions of the same item. STRONG QUALITY PERCEPTIONS WITH PATRONS WHEN GREY POUPON IS MENTIONED ON MENUS INCREASES THE APPEAL OF SANDWICHES Sandwiches branded with GREY POUPON are seen as more sophisticated than non-branded versions.3 Patrons are more likely to order sandwiches branded with GREY POUPON than non-branded versions of the same menu item.3 CREATES MORE DISTINCTIVE ENTRÉES Entrées branded with GREY POUPON are considered to have more distinct taste profiles than non-branded versions of the same dish.3
  • 5. INTENSIFY SANDWICHES ENHANCE THE TASTE OF PROTEINS ELEVATE DIPS SAUCES BOLD TOPPERS CLASSIC FLAVOR INSPIRED MARINADES DISTINCTIVE DRESSINGS Roast Beef Sandwich Steak Skewers Spinach Salad Spicy Mustard Chicken Signature Turkey Bistro Burger Country Braised Short Ribs Fines Herbes Deviled Eggs
  • 6. THE DIJON COLLECTION Vibrant flavor and savory consistency from a smooth blend of mustard seeds, lively white wine and juicy vinegar. BEST USED: On sandwiches or as a base to make vinaigrettes A bold blend of Cabernet Sauvignon, prized Marion blackberries, #1 grade mustard seeds and invigorating spices. BEST USED: With red meats and vegetables with rich, deep flavors A luscious, creamy sauce flavored with notes of tangy horseradish, mustard seeds and a gratifying background of sweet garlic. BEST USED: With chicken and fish, specifically baked or fried dishes Captivating mouthfeel with a variety of coarsely ground mustard seeds finishing with mild horseradish notes and a pleasant touch of heat. BEST USED: On rustic sandwiches or cured meats ©2015KraftFoods F14-000-000-000 TFG5/15 Sign up and get exclusive access to offers, product news, trends—all free! kraftfoodservice.com/join 1•800•537•9338 PRINTEDONRECYCLEDPAPER ©2015KraftFoods F14-000-000-000 TFG5/15 Sign up and get exclusive access to offers, product news, trends—all free! kraftfoodservice.com/join 1•800•537•9338 PRINTEDONRECYCLEDPAPER To access these recipes and more, visit Kraftfoodservice.com CLASSIC DIJON ROUGEBISTRO SAUCECOUNTRY DIJON 2/1-gal. Jars 5440003022 6/48-oz. Jars 5440000038 6/24-oz. Jars 5440000055 12/8-oz. Jars 5440000025 12/10-oz. Squeeze Bottles 5440000052 72/1.4-oz. Petite Jars 5440001132 200/0.25-oz. PC Packs 5440001131 6/48-oz. Jars 5440000046 12/8-oz. Jars 5440000040 4/48-oz. Jars 5440000068 12/12-oz. Squeeze Bottles 5440000254 6/24-oz. Jars 5440000310 1 NFP Research, Dijon Mustard Blind Taste Test, February 2014 2 IRI,Van Westendorp Study, September 2013 3 IRI, GREY POUPON Virtual Dining Test, February 2015