1. Mobile World Lab Portfolio Services
November, 2014

2. Barcelona, European Capital of Innovation I
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Rich ecosystem of initiatives:
• Urban Infrastructure
• Excellence centers
• Living Labs
• Global congresses and forums
• Supercomputing, LTE, ...
Barcelona has become a place where companies
and technology centers can innovate, make
piloting and testing new products and solutions.

3. 3
Barcelona, European Capital of Innovation II

4. Local Smart Programs
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Smart Innovation Barcelona Ecosystem
22 local Smart programs
BARCELONA SMART CITY
1. Telecommunication Networks
2. Urban platform
3. Intelligent data
4. Intelligent light
5. Energy self-sufficiency
6. Intelligent water
7. Intelligent mobility
8. renaturation
9. Urban Transformation
10. Smart street furniture
11. Urban Resilence
12. Citizenship
13. Open Government
14. Barcelona in the pocket
15. Intelligent Garbage Collection
16. Intelligent regulation
17. Intelligent innovation
18. Health and Social Services
19. Education
20. Intelligent Tourist Destination
21. Infrastructures and logistics
22. Leisure and culture

5. ü Define the city model: ‘The city of people’
ü Analyze the structure of the city and define action plans
ü Rethinking the systems of the city, not only update them
ü Develop the economy of the city services with its ecosystem
ü Make the city more resilient and promote long-term investment
ü Build a city livable, increase public space for people
ü Change the organization breaking the "silos"
City values, the social dream
+ EFFICIENT
+ SUSTAINABLE
+ PRODUCTIVE
+ SOCIAL
+ FREE
+ HEALTHY
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Principles of Barcelona Smart City

6. Environment
OPEN LAB QUALITY AND CONSISTENCY SKILLS AND EXPERIENCE
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In Mobile World Lab we
understand the modern world
complexities are very difficult to
simulate in a laboratory, so we
decided to take the lab in-situ
We also know that by putting the
products in real environments for
testing is very complex, so we have
worked to create effective
processes and efficient methods to
ensure the quality and consistency
of our tests and final results
Without the right partners, none of
this would be possible. The Mobile
World Lab is a consortium of
companies and institutions that
meet world-class capabilities and
experience to ensure that we offer
the best services in the market, at
a fair price

7. Mobile World Lab
In 2008, with the 22 @ Barcelona Urban Lab project, the 22 @ Barcelona’s district was
elevated as a place to test innovative solutions for companies wishing to implement in any
field tests. This project was intended to help companies that were developing innovative
projects that were in av pre-sales phase.
In 2013 borns the Mobile World Lab as an open laboratory in the field of mobility and Smart
City dedicated to test and validate services, devices and next generation networks in real
environments in the whole city of Barcelona.
The Mobile World Lab is an evolution of the Urban Lab, and allows to combine
efforts to continue it and attract international companies.
The Mobile World Lab offers companies the infrastructure of the city (streets, municipal
buildings, services, etc.), to carry out their tests.
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8. What is and what is not the Mobile World Lab
What is,... What is not,...
· Is NOT a test space for products or
services on the market or already
being marketed.
· is NOT a test space for innovative
projects that have no direct benefit but
on the management of the City Council
or the public.
· It is NOT a way to finance innovative
projects.
· Implies no commitment by the City
Council to implement long-term
solution tested in the Mobile World
Lab.
· It is a test space for those products
that have a direct involvement in the
operation of the city or the services
provided by the City Council.
· It is a test space to accommodate
projects that provide benefits to
citizens and to resolve unresolved
needs.
· It is a test space to accommodate
projects that are aligned with the
objectives, priorities and lines of
action of the City Council.
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9. 9
Criteria for projects selection
The projects are prioritized according to the
following criteria :
A. Projects that have a direct involvement in
the operation of the city or the services
provided by the City Council.
B. That provide benefits to citizens and
solve unresolved needs.
C. To provide an innovative perspective as a
whole or as an evolution of an existing
service
D. That are aligned with the objectives,
priorities and lines of action of the City
Council.
E. Services that are not available in the
market
F. Need a business alliance to carry out the
pilot
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10. Advantages
Testing new innovative services in live
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environments.
Agility joining tasks between the City
Council and testing companies.
Availability of municipal buildings and
public roads.
Quick results / points of product
improvement.
Reduces the time to market of products.
Brand visibility at City Council level.
Availability Quality Seal Mobile World Lab in the
communication strategy of companies.
Synergies with other municipal projects.

11. Procedures for participation. Flowchart
Input channel
Application of
selection criteria
Discarded NO YES
NO YES
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Reformulation
proposal
Introduction to
Technical
Committee
Application
selection criteria
and strategic
policies
NO YES
Search and
presenting the
initiative to internal
customers of the
Council
REPORT
FINDINGS
Application
services MWLab
and start pilot

12. If required, guiding the technical / functional goals of the
project, required by the city following municipal strategy.
In response to the expected results of the project, these
departments of the City be more likely to be exhibited interest.
Barkeno ensures a response from it in about 1 month
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Technical Office ‘s Services I
Technical Office’s Services of Mobile World Lab are primarily framed in three differential axles:
Advice on the suitability of the project to within the City objectives 1
Search internal customers in the city of Barcelona 2
Monitoring and ongoing management 3
Both the internal aspect of the project (City Hall), and external
(external service providers)
Excluding infrastructure and municipal services available to companies, they must afford with the
economic costs arising from the tests (hardware, software, ...)

13. 1
2014 statistics projects
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Projects presented
On going
Discarded
With internal
customer 15 (42%) Being evaluated
21 (58%)
5 (33%)
10 (66%)
36
Areas
Energy Efficiency
Smart furniture
Global Data
1
1
Intelligent Data
Leisure and Culture
1
Intelligent Water 1
COMPANIES CONTACTED 52