3. AWARENESS
WHAT IS SOCIAL MEDIA AND
WHY SHOULD I CARE?
Social media is the social interaction among people in which they
create, share or exchange information and ideas in virtual communities
and networks… “a group of internet-based applications that allow the
create and exchange of user-generated content.” They introduce
substantial and pervasive changes to communication between
organizations, communities, and individuals.
Social media differs from traditional or industrial media in many ways,
including quality, reach, frequency, usability, immediacy, and
permanence.
There are many effects that stem from internet usage. According to
Nielsen, internet users continue to spend more time with social media
sites than any other type of site.
4.
5. Approximately 2,900 members
1,575 connected on LinkedIn
360 Connected on Twitter
The rest are somewhere?
6. APPROACH
READY, SET, STRUCTURE
• Assess Current State
• Define Communication Strategy
• Identify Social media channels
• Establish Channel Purpose
• Find Your Voice and Tone
• Measure Expected Outcomes
• Analyze and Rework
7. Strategy - Strengthen our presence and
impact to the membership via increased use
and engagement via social media channels
10. Make it easy to be
relevant, timely, and
engaging
Automatically (optional)
Gather some, or Gather
all information, Simplify it,
Schedule when to share.
Other tools to consider
11. Do’sDon’ts
Survey your organization
Leverage what people in your organization find as
interesting sources
Update your LinkedIn invitation, welcome, decline
email
Start small
Dedicate the time
Violate applicable employee
agreements, third-party terms or
laws and regulations
Use an alias or mislead people
about your connection to the
organization
Make derogatory, false or
disparaging statements
Disclose confidential information
Use third-party trademarks
without permission
