1.
Sept 2020

2.
THE
RELAUNCH
Today, the fitness scene is plagued by pre-workout bro-
science. With self-proclaimed gym freaks getting too wired
on cheap energy supplements to make it through leg day.
As fitness professionals with a passion for healthy living,
we decided to create a pre-workout with a difference. A
supplement that gives you all the energy, focus and
performance you need without all the nasty side effects.
BlackWolf is the fruits of that labour. With a unique
formula backed by scientific studies and trusted by elite
athletes. What’s more, it tastes great and doesn’t leave you
feeling like you need to climb the walls.

3.
GREEN
APPLE
FLAVOUR
FRUIT
PUNCH
FLAVOUR
Caffeine Free
BLUE
RASPBERRY
FLAVOUR
LIP SMACKING, FLAVOUR
PACKING, TASTE
SENSATIONS

4.
WHATS CHANGED?
GENDER
NEUTRAL
MORE
SERVINGS
CAFFEINE
FREE OPTION
Our pre-workout doesn't
discriminate and offers the same
powerful punch to all.
We've done our homework and 15
servings just isn't enough that's why we
have increased it to 22 servings.
Caffeine can affect people in different
ways so we wanted to offer an option
that caters to caffeine haters.

5.
USPS
BIG ON
FLAVOUR
You shouldn't have to
choose between
performance and
flavour.
Blackwolf doesn't
compromise on taste
and with three delicious
flavours to choose
from, your workout
never tasted so good.
CLINICALLY
STUDIED
Blackwolf is loaded with
scientifically backed
ingredients, at clinically
effective dosages.
It's got just the right
amount of everything to
gurarantee you a
pack-leading
performance every
time.
CLEAN
FOCUS
Blackwolf fires you up
for your workout in all
the ways you want it to
No jitters, no itches
and no bad come
downs. Just good,
clean, lasting energy
and focus that won't
leave you feeling totally
wired.
CAFFEINE
FREE
There is more than
one way to fuel a
workout.
Our Fruit Punch
flavoured pre-workout
is made from a zero-
caffeine formula. It's
loaded with DMAE and
Huperzine to improve
concentration.

6.
PROMOTIONAL VIDEO
View here

7.
INGREDIENTS

8.
COMPETITOR
ANALYSIS

9.
THE SCIENCE
BETAINE
ANHYDROUS
Studies have shown betaine
outperforms a placebo in tests
on strength, endurance,
sprinting performance and
muscle growth. Volunteers
taking betaine were able to
complete more bench press
reps, pedal with more power
and sprint for almost 40
seconds longer than those
drinking just water.
CREATINE
MONOHYDRATE
Hundreds of studies have shown
that creatine improves strength,
power, muscle endurance and
resistance to fatigue due to the
direct role it plays in ATP energy
production.
Creatine is also a powerful muscle
builder, with numerous studies
proving it to be the most effective
supplement for lean muscle
growth.
L-CITRULLINE
MALATE
L-citrulline increases blood
flow and boosts your nitric
oxide levels. This means more
oxygen and nutrients are
delivered to your muscles
while you train. More fuel to
your muscles means more
strength, power and
endurance. And bigger, better
pumps.
BETA
ALANINE
Beta alanine increases the
amount of carnosine in
your muscles, which helps
block the build up of lactic
acid. This delays the onset
of muscle fatigue - and
the burn you feel when
your muscles start to tire -
allowing you to keep
pushing your body for
longer.
3000mg
2000mg 6000mg 3200mg

10.
THE SCIENCE
TAURINE
Taurine’s antioxidant
properties mean it helps
counter oxidative stress – a
major contributor to exercise-
induced muscle damage and
soreness. Which means you’ll
feel less sore after you train,
and feel ready to hit the gym
again sooner.
L-TYROSINE
Workouts are stressful and
stress depletes your brain’s
dopamine, adrenaline and
norepinephrine stores. When
they run low, your focus,
concentration and drive
suffers. And that’s when you
can start to feel like you’ve hit
a mental wall.
DYNAMINE
Dynamine is one of the most
powerful natural stimulants
available. It’s fast-acting, giving
you rapid, clean energy and
focus without feeling wired or
jittery. It's effects are similar to
caffeine but they don’t last as
long. Meaning it’ll see you
through your workout but won’t
keep you awake come bedtime.
AAKG
Studies with arginine
supplementation have
found it to enhance both
aerobic and anaerobic
performance, increase
power output and
significantly improve one
rep max performance on the
bench press.
1000mg 1000mg 125mg 600mg

11.
THE SCIENCE
To get the best results from your training, the
quality of your muscle contractions and your
ability to fully focus is vital. By boosting your
acetylcholine levels, DMAE and huperzine work
together to give you greater focus, increase the
efficiency of your muscles, and strengthen the
mind-muscle connection that’s so crucial to
your results.
CAFFEINE
ANHYDROUS
Caffeine has some seriously impressive
effects on physical performance, and
hundreds of studies to back it up. Clinical
tests have proved it increases mental
alertness, decreases tiredness, improves
muscular strength, power and endurance,
enhances cardiovascular endurance and
more.
DMAE
HUPERZINE
VS.

12.
GREEN APPLE LABEL

13.
BLUE RASPBERRY LABEL

14.
FRUIT PUNCH LABEL

15.
BRAND GUIDELINES
Anyone can join the #BlackWolf pack
BlackWolf is an extremely
inclusive brand, aimed at
men and women equally of
all fitness levels and who
are involved in all types of
sports and exercise.
Lasting Energy
Heightened Focus
Maximum Endurance
Key areas of focus
BlackWolf appeals to all types of people, from serious lifters
and athletes to casual gymgoers, from runners and boxers
to those playing power sports.