1.
DesignThinking

2.
Viability
Feasibility
Desirability
Innovation
Start here à

3.
DesignThinkingisaprocessforcreativeproblemsolving

4.
Empathize
Discovertherealissuesthatneedtoberesolvedbylisteningand
tryingtounderstandyourclient’sproblem.

5.
DEFINE
Reframetheproblemand
trytoenvisionwhata
solutionwouldmean

6.
IDEATE
Beyondbasicbrainstorms

7.
PROTOTYPE
Buildamodel,makealayout,createaplanandtestideasandfind
outwhatsolutionsmightwork.

8.
TEST
Testtheidea,listentofeedbackandseewhatworks
andwhatdoesn’t

9.
HowDesignThinkingTransformedAirbnb

10.
TransformingInvisibleProblems…IntoInnovation

11.
Gotoeveryhost’splaceandtakequalitypicsfor
them? Andmaybestayoverthereandtalktothem
andgetvaluable personalfeedback.
TraveltoNewYork,rentacamera,spendsometime
withcustomerslistingproperties
Theygavethemselvespermissiontoexperimentwith
non-scalablechanges
Noticedthepoorofphotosuploaded
Theymakethechangesbasedon
sessionsofideationandexperience

12.
Airbnbputsallemployeeintheshoesofatraveler whoare
theusersoftheproduct.
Everyemployeetakesatripintheirfirstorsecondweek
inthecompanyandthentheydocumentit

13.
The simple change froma
star toaheartincreased
engagementby over 30%.
letpeople be pirates,ship
stuff and try newthings.
Airbnb teamoften starts
with acreative
hypothesis,
implementsachange,
reviews howitimpacts
the businessand then
repeats thatprocess.

14.
Thankyou!

15.
• https://www.designbetter.co/design-thinking/
• https://hbr.org/2015/09/design-thinking-comes-of-age
• http://innovationtoolbox.org/
• http://mitsloan.mit.edu/newsroom/articles/design-
thinking-explained/
• http://www.innovationmanagement.se/imtool-
articles/4-key-questions-that-drive-the-design-
thinking-process/
Books
Resources