(C) Bauer & Associates Social Media Pp 2.15

Presentation Overview ,[object Object],[object Object],[object Object],[object Object]

Decline of Traditional Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Decline of Traditional Media ,[object Object],[object Object],[object Object],[object Object],Evening News Viewership: 1980-2008

Online Media Popularity ,[object Object],[object Object],[object Object],[object Object],Sources: The Future Buzz, comScore, XPLANE

Expansion of Social Networks Visits: 2,513,085,935 Yearly Change: +202.47% Facebook LinkedIn Twitter Visits: 58,940,886 Yearly Change: +89.15% Visits: 141,673,599 Yearly Change: +549.16% Source: Compete Visitors (in millions) Visitors (in millions) Visitors (in millions)

Adoption Rate Years to Reach 150 Million Users ,[object Object],[object Object],[object Object],[object Object],[object Object]

“ Talking at” vs. “Talking with” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your Target Audience Your Target Audience

Secure Your Reputation Don’t let someone else do the talking for you ,[object Object]

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How much time will this take? Approx. Time Monday Tuesday Wednesday Thursday Friday 9:00-10:00 AM Review Content Cache and post quality articles/links to SM sites Review Content Cache and post quality articles/links to SM sites Review Content Cache and post quality articles/links to SM sites Review Content Cache and post quality articles/links to SM sites Review Content Cache and post quality articles/links to SM sites 10:00-11:00 AM Respond to and schedule tweets Respond to and schedule tweets. Unfollow/Follow users. Respond to and schedule tweets Respond to and schedule tweets Respond to and schedule tweets. Unfollow/Follow users. 11:00-12:00 PM Join targeted LinkedIn groups Create an intro message and locate article for LinkedIn target Send approved message to LinkedIn targets Send approved message to LinkedIn targets Respond to incoming messages with connection requests and group invites 12:00-1:00 PM Upload pictures to Facebook fan page. Tag photos. Send update to Facebook fans about new blog. Update all SM status’ about upcoming speaking engagement Analyze newsletter sample batch open rates. Determine best subject line and send. Review Google Analytics for blog response 1:00-2:00 PM Research for new blog entry. Comment on related blogs. Submit blog to social bookmarking and blog carnivals Create event in Facebook and LinkedIn Comment on Facebook and LinkedIn newsfeeds Pool together qualitative and quantitative SM data for report 2:00-3:00 PM Compose new blog article. Post blog to LinkedIn and Facebook groups Invite connections to speaking event Embed new video blog to Facebook fan page Draft report and send 4:00-5:00 PM Comment on other bloggers’ sites Begin drafting email newsletter Respond to blog comments Place video link in LinkedIn groups Search LinkedIn company profiles for targets 6:00-7:00 PM Schedule blog posting in WordPress. Design newsletter in Vertical Response Send newsletter to sample batch Answer LinkedIn questions and polls Participate in Follow Friday on Twitter B&A’s Time 12 hours 30 min 10 hours 20 min 11 hours 25 min 10 hours 10 min 10 hours 50 min Client’s Time 15 min 10 min 5 min 25 min 1 hour

Is my target audience using social media? ,[object Object],[object Object],[object Object]

How tested is this strategy? Brand Management Direct Sales Generated $3 million in sales through Twitter promotions and incentives. Offered free pizza to Facebook fans. Gained 120,000 email addresses for promotions. Earned 840% more click-throughs to their website by promoting cheap flights and deals on Twitter. 800,000+ users browse and rate products on Facebook page. Able to use page analytics for research and development. Use Twitter to respond to customer service complaints. Increased JD Power & Associates satisfaction ratings. 50,000 people signed up for info on a new model launch through a Twitter and Facebook initiative. Source: 3SM

How is my success measured? ,[object Object],[object Object],[object Object],[object Object]

I’m overwhelmed with the technology; Where do I begin? ,[object Object],[object Object],[object Object]

The Mission ,[object Object],[object Object],[object Object]

“ Cocktail Party” Analogy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Incentive ,[object Object],[object Object],[object Object]

Brian Bauer: Your Social Media Resource ,[object Object],[object Object],[object Object]

Your Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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(C) Bauer & Associates Social Media Pp 2.15

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