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L'Innovazione come risposta al cambiamento
dei trend di mercato
Innovazione e Change Management
Giulia Nobile, Product Man...
Agenda
Breve analisi delle nuove strategie di
Venere.com
Domande e risposte
2
Turismo online: un
e-commerce per i
sogni
3
Una lunga storia con tanti protagonisti
4
1995
Una grande opportunità....
Nel 2013 l’industria del turismo
ha generato $ 2.1 trilioni
Il numero di pernottamenti stimati ...
... tante sfide
6
7
NOW
Trend: la crescita dei Metasearch
Nel 2013, 60% dei viaggiatori ha confrontato
i prezzi prima di prenotare una camera
8
Trend: prenotazioni on the go
9
Trend: viaggiatori sempre più social
Viaggiatori che hanno utilizzato i
canali social per trovare idee e
ispirazioni per l...
Trend: sognare e pianificare i viaggi
11
Trend: aumenta il tempo della ricerca
12
Trend: molti siti, attività diverse
13
14
Ritorno alle origini: l’innovazione
15
Nuovo design: Touch first
16
Nuove funzioni: aiutare nella scelta
Focus sull’ispirazione
Informazioni pertinenti
Ricerca degli interessi
Integrazione s...
Nuove funzioni: aiutare nella scelta
Focus sull’ispirazione
18
Nuove funzioni: aiutare nella scelta
Ricerca degli interessi
19
Nuovi obiettivi: la retention
20
Nuova Mission aziendale
“Fornire ai viaggiatori il perfetto
pernottamento, scelto a seconda
dell’esperienza che vogliono a...
Strategie di marketing concertate
A maggio comunicheremo:
Nuovo design
Nuove funzionalità
E infine un nuovo logo che abbia...
La nuova
Venere.com!
23
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B com 2014 | Innovazione & Change Management: l'innovazione come risposta al cambiamento dei trend di mercato_Giulia Nobile, venere.com

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Workshop_27 marzo 2014

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B com 2014 | Innovazione & Change Management: l'innovazione come risposta al cambiamento dei trend di mercato_Giulia Nobile, venere.com

  1. 1. L'Innovazione come risposta al cambiamento dei trend di mercato Innovazione e Change Management Giulia Nobile, Product Manager
  2. 2. Agenda Breve analisi delle nuove strategie di Venere.com Domande e risposte 2
  3. 3. Turismo online: un e-commerce per i sogni 3
  4. 4. Una lunga storia con tanti protagonisti 4 1995
  5. 5. Una grande opportunità.... Nel 2013 l’industria del turismo ha generato $ 2.1 trilioni Il numero di pernottamenti stimati nel 2014 è di 7.5 miliardi di notti Internet ha raggiunto il 65% delle prenotazioni totali nel 2013, registrando un aumento del 10% Source: IPK International’s World Travel Monitor (WTM) 2013 & World Travel & Tourism Council 5
  6. 6. ... tante sfide 6
  7. 7. 7 NOW
  8. 8. Trend: la crescita dei Metasearch Nel 2013, 60% dei viaggiatori ha confrontato i prezzi prima di prenotare una camera 8
  9. 9. Trend: prenotazioni on the go 9
  10. 10. Trend: viaggiatori sempre più social Viaggiatori che hanno utilizzato i canali social per trovare idee e ispirazioni per la loro vacanza Fonte: eMarketer, 2013 Canale utilizzato per scegliere la destinazione 10
  11. 11. Trend: sognare e pianificare i viaggi 11
  12. 12. Trend: aumenta il tempo della ricerca 12
  13. 13. Trend: molti siti, attività diverse 13
  14. 14. 14
  15. 15. Ritorno alle origini: l’innovazione 15
  16. 16. Nuovo design: Touch first 16
  17. 17. Nuove funzioni: aiutare nella scelta Focus sull’ispirazione Informazioni pertinenti Ricerca degli interessi Integrazione social 17
  18. 18. Nuove funzioni: aiutare nella scelta Focus sull’ispirazione 18
  19. 19. Nuove funzioni: aiutare nella scelta Ricerca degli interessi 19
  20. 20. Nuovi obiettivi: la retention 20
  21. 21. Nuova Mission aziendale “Fornire ai viaggiatori il perfetto pernottamento, scelto a seconda dell’esperienza che vogliono avere nel Sud Europa” 21
  22. 22. Strategie di marketing concertate A maggio comunicheremo: Nuovo design Nuove funzionalità E infine un nuovo logo che abbiamo selezionato dopo un concorso su Zooppa 22
  23. 23. La nuova Venere.com! 23

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