1. The one about
Product
Operations
Juan Sanchez Martinez
Product Operations Manager
Brainly
Beata Kupiec
Director, Product Center of
Excellence
Brainly

2. ● what
● why
● who
Product
Operations

3. Product
Operations one
year later… Beata Kupiec
Director,
Product Center of Excellence
Brainly

4. ● One year of leading PM OPS
● discussions with PM OPS in
companies worldwide
● Product Operations
workshop by Denise Tilles
Lessons
Learned

5. https://www.productoperations.com/

6. Typical Evolution of Software Company
Founding Team Exec Team Exec Team Exec Team
Sales
Marketing
Product
&
Tech
Start-up phase Early Phase Growth Phase
Sales
HR
Customer
Success
Product
&
Tech
Marketing
Enterprise Phase
Business Line A
Sales
Customer
Success
Product
&
Tech
Marketing
HR
Finance
Business Line A
Sales
Customer
Success
Product
&
Tech
Marketing
https://melissaperri.com/blog/2019/7/19/product-
operations-the-fuel-for-winning-product-strategies
Product
OPS
Product
OPS
Director of Product
Strategy and Operations
Product
OPS
Product
OPS
Start small…
… it will help you to
scale when you grow !

7. “Product Operations is
an enablement
function for product
management”
- Melissa Perri
“Product Ops helps with
process, efficiency and
decision making by
improving
communication and
removing friction points.”
- PLA Report

8. helps to scale
set standards
& processes
improves
communication
enables
making
quicker
decisions
What Product Operations do ?

9. Product
Operations
Problem

10. ● Tools
● Processes
● Communication
● Data
Product Operations Manager
● Right hand of CPO or VP
of Product
● Deep product expertise is
NOT a MUST
● Change management &
stakeholders management
IS a MUST

11. How
Tools
● roadmap
● OKRs
● insights/feedback
● experiments
● data
Processes
● planning
● roadmap review
● monthlies
● quarterlies
People
● Product Manager
role &
responsibilities
● professional growth
● career guide
● knowledge sharing
● PM principles, 101
● product org
structure
Standards
● templates
- business case
- project charter
- experiments
● communication/
presentations
● reporting

12. PM OPS do not make decisions
PM OPS enable the decisions to be made
Denise Tilles

13. Lessons learned…

14. Michael Papanek, pic by Maui Houn
Constant Change & Stakeholders Management !

15. Save money
- Excel rules !
Tools
Roadmap
A good roadmap is a
communication tool –
tailor the roadmap to
your audience.
C-level needs slides

16. ● Early Phase -> Growth Phase -> Enterprise Phase
- adapt to needs
- embedded vs centralized PM OPS
● B2B vs B2C
- feedback gathering and governing
- metrics tracking (revenue)
● Reports, dashboards
- no one has time to read offline -> reports/dashboards without a meeting
to discuss them will never be read offline
Processes

17. ● Operational Execution
all activities related with current
product plans, execution & communication
● Strategic Planning
all activities related to next year product strategy,
budget, teams
● Product Management
planning & alignment workshops; all hands, social
events, offsites
Planning
Execution
Product
Management
Product Operating System

18. Roadmap Reviews
Product Reviews
Product Leaders
Check-in
KPIs Reviews
Product Updates
Product Operating System
Participants Goal Content Cadence Comms
monthly
quarterly
ev. 6 weeks
weekly
ev. release slack
slack
email/slack
email
email
Transparency &
alignment on next
month's priorities
Visibility on quarterly
progress towards
achieving the
product goals and
biz KPIs
Alignment,nt on
upcoming plans &
priorities; input to
PMs planning
Update on progress
on main KPIs &
decision making
when needed
Cross org
communication on
deliverables &
moved metrics if
applies
Release notes inlc.
Initiative description as
per template
Next 6 weeks plans
New requests discuss ,
trade offs, & greenlight
progress ->data on
metrics
Insights
Learnings
Next quarter goals
Leading metrics
dashboards
Revenue metrics
Roadmaps of each area
OKRs, initiatives,
priorities
Mandatory: PMs
Optional: Eng mngrs,
Leads, Designers, Copy
Mandatory: PMs, PM
leads, CPO, VP, ENG
mngrs,
Mandatory: PM leads
Optional: VP, CPO
Mandatory: PMs, PM
leads, CPO, VP, ENG
mngrs,
Comms to org by PMs

19. ● Templates
- easy to read by various audiences
- save time to prep communication
- help to maintain communication
efficiency
Standards
"Sometimes there's no time for
democracy and we just
implement standards agreed with
leadership & everyone has to follow"
- iterate as much as you can
- involve PMs and other
stakeholders
- adapt to your needs

20. ● Shout out loud & even louder if you do not agree
with over hiring
People
● Product Management 101 is a MUST
● Hire right people for the roles on ALL
levels
● Foster CULTURE & MINDSET

21. Power is in Collaboration of Operations !
PM
OPS
Design
OPS
Eng
OPS
Sales
OPS
● research
● discovery
● design process
● teams maturity
matrix
Data:
● revenue
● churn
● retention
DA
OPS
● experimenting
framework

22. ● communicate your plans & deliverables
- all hands
- broadcasts
- newsletter
Show your value
● Measure your success:
- operational efficiency
- satisfaction
- time to decision
- time to market
- PMs attrition

23. ● sponsorship
● support
● discipline
PM OPS team
is set to
enforce rigor
across org!
Needed for success…
LEADERSHIP

24. “Don’t procrastinate
on Product Ops”
Denise Tilles
Start small…
… it will help you to
scale when you grow !

25. Q&A
Thank you!

26. local communities in 200+
cities around the world
the global professional
network for product people
1,000+

27. Your voice
matters!