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Pinterest: come si usa e qualche suggerimento

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Come usare Pinterest e perché con qualche piccolo suggerimento strategico.

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Pinterest: come si usa e qualche suggerimento

  1. Pinterest: creatività in vetrina!breve guida su come usare PinterestGennaio 2012 - Autore: Beatrice Nolli - Social Media Consultant @Directo.it
  2. Chi sono ✤ Social media consultant @directo.it, voice of Pizzacast, mamma @work. Ho iniziato ad occuparmi di social media marketing quattro anni fa e adesso non riesco più a smettere! Cerco sempre un altro punto di vista: per confronti, dialoghi o domande mi trovate anche su Twitter o…Pinterest! LinkedIn:http://it.linkedin.com/in/beatricenolli
  3. Che cos’è Pinterest ✤ Un’insieme di bacheche, che rappresentano ciascuna un singolo argomento scelto dall’utente e che nell’insieme danno una panoramica sulla persona, il suo presente, il suo passato, i suoi interessi, le sue preferenze e i suoi desideri.Autore: Beatrice Nolli - Social Media Consultant @Directo.it
  4. Azioni principali✤ Pinnare: condividere un ’immagine da un sito, con il pin button, oppure con l’upload. Ciascuna immagine ha una descrizione che non ha limiti di spazio predefiniti, i testi tendono comunque ad essere quanto più sintetici possibile e ad oggi prevalentemente in inglese.✤ Repinnare: equivalente del retweet“re-pinnare”, condividere un’immagine da un altro utente pubblicandola in una delle proprie bacheche, creando così la stessa enfasi che si ottiene con un retweet ma senza che questo scada dopo poco tempo come accade su Twitter.Autore: Beatrice Nolli - Social Media Consultant @Directo.it
  5. Azioni Principali ✤ Taggare: Identicamente agli altri social network è possibile taggare altri utenti nei commenti utilizzando l’@ e selezionando l’utente dalla lista di follower. ✤ Followare: seguire qualcuno o qualcosa, si possono seguire gli utenti, e quindi ricevere aggiornamenti di tutte le bacheche o boards di quell’utente, oppure seguire una singola bacheca e riceverne quindi gli aggiornamenti.Autore: Beatrice Nolli - Social Media Consultant @Directo.it
  6. Usare Pinterest1. Creare un account (al momento è ancora su invito, non esitate a contattarmi per averne uno!), si può effettuare l’accesso anche tramite profilo Twitter o Facebook, io ho scelto quest’ultimo anche perché ha un’applicazione dedicata con la quale pubblicare “pin” sul proprio diario.2. Collegarlo a Twitter o Facebook o entrambi3. Completare il profilo con una breve bio. ( vedi anche http://bnolli.tumblr.com/post/17610115881/ limportanza-di-una-bio)4. Selezionare le bacheche che ci interessano tra quelle suggerite o crearne di proprie.Autore: Beatrice Nolli - Social Media Consultant @Directo.it
  7. Usare Pinterest5. Scaricare il “pin button” per il proprio browser:  consente di restringere i contenuti del sito che si sta navigando a sole immagini ciascuna selezionabile, pubblicabile cioè in una delle bacheche con relativo link, cosa che consente di “pinnare” qualsivoglia argomento durante la navigazione. Se prima di cliccare il “pin button” si seleziona un testo, questo lo si ritrova già inserito nell’apposito spazio descrittivo accanto all’immagine che intendiamo pubblicare. Purtroppo il “pin button” da Chrome attualmente non funziona perfettamente su tutti i siti e in particolare non funziona su  Facebook, Twitter e YouTube, è possibile pinnare video ma non da questa fonte!Autore: Beatrice Nolli - Social Media Consultant @Directo.it
  8. Usare Pinterest: suggerimenti6. I pin si possono aggiungere dal web o caricare dal proprio computer, anzi suggerisco di mischiare, dove possibile, pin prelevati da siti a pin di propria creazione, aumentano l’appeal delle bacheche. E’ sempre possibile associare un link al pin, quelli pubblicati tramite il pin button lo aggiungono in automatico. Per ciascuna bacheca si possono aggiungere o eliminare collaboratori tra gli utenti che si seguono.Autore: Beatrice Nolli - Social Media Consultant @Directo.it
  9. Usare Pinterest: suggerimenti 7. Evitare il blocco dello scrittore: a differenza degli altri social network qui ci troviamo davanti una serie di blocchi bianchi da riempire, cosa che inizialmente può bloccare, suggerisco quindi di cercare i propri interessi tramite l’apposito campo di ricerca. Altra buona pratica è porre un’attenzione particolare nella creazione delle bacheche e di idearne di specifiche, quanto più si riuscirà a creare argomenti di nicchia e preferibilmente self-maded tanti più follower e repin siAutore: Beatrice Nolli - Social Media Consultant @Directo.it otterranno.
  10. Usare Pinterest: suggerimenti8. Visualizzazione: l’utente vede i propri pin come singoli, o come boards ma anche come “tutti i pin inviati dal sito x”. La visione d’insieme è attualmente confusionaria a mio avviso, conviene utilizzare i filtri.9. Mobile: ho potuto testare soltanto il fronte androidiano, ho utilizzato “Photo to Pinterest“, consente di pubblicare soltanto immagini presenti sul telefono  o di scattarne una, ma non di “pinnare” dal browser, nè di condividere link durante la navigazione…inoltre si arriva a Pinterest soltanto una volta pubblicata l’immagine attraverso “see your pin”, una volta usciti, per rientrare occorre pubblicare un’altra immagine.Autore: Beatrice Nolli - Social Media Consultant @Directo.it
  11. Usare Pinterest: suggerimenti10.Gifts: inserendo nella descrizione di un pin il prezzo senza spazi:”€0,00“, tale pin comparirà con un’etichetta che segnala il costo dell’oggetto e sarà visibile nella lista “gifts” attraverso la quale si potranno selezionare oggetti pinnati dagli utenti che si seguono, filtrati per fascia di prezzo, e realizzare così un desiderio di un amico o farsi fare dei regali per il proprio compleanno. Questa opzione può essere utilizzata anche per vendere oggetti. Attenzione: non dimenticare il link dell’e-commerce sul quale acquistare l’oggetto e soprattutto tenete presente che attualmente i prezzi sono visibili soltanto in sterline o dollari anche se inserite il simbolo dell’euro.Autore: Beatrice Nolli - Social Media Consultant @Directo.it
  12. Perché usare Pinterest✤ - per seguire argomenti d’interesse✤ - per fare marketing di se stessi: diversificare gli argomenti✤ - per lanciare un prodotto o per selezionare quale prodotto sarà più o meno d’interesse, molto utile per chi realizza proprie creazioni e vuole interpretare le tendenze. (alcuni brands già presenti su Pinterest)✤ - per mostrare i diversi settori della propria azienda ma anche le persone che ne fanno parte con i loro interessi (a tal proposito è utile la funzione “collaboratori” delle bacheche)Autore: Beatrice Nolli - Social Media Consultant @Directo.it
  13. Non sei ancora su Pinterest? ✤ Chiedimi un invito: mandami un messaggio diretto su Twitter (@bnolli) @bnolli oppure su facebook http:// www.facebook.com/bnolli contenente il tuo indirizzo email; ti arriverà un invito a questo indirizzo e da quel momento potrai /bnolli “pinnare” la tua professionalità o la tua azienda o i tuoi prodotti e se ti perdi prova a chiedere a me!Autore: Beatrice Nolli - Social Media Consultant @Directo.it
  14. Ci vediamo su Pinterest Buon tutto http://pinterest.com/bnolli/Questa Guida È Tratta Dall’articolo “Pinterest: Creatività In Vetrina” Scritto Dall’autrice Beatrice Nolli E Pubblicato SuBlog Directo.it (versione In Italiano Ed Inlgese) http://www.directo.it/blog/show/pinterest-creativita-in-vetrinaIn Time, Condivido Per Comunicare Di Francesco Russo http://www.franzrusso.it/condividere-comunicare/pinterest-creativita-in-vetrina/Bouncy Ball, Il Blog Dell’autrice (versione Inglese) http://bnolli.tumblr.com/post/17661497622/pinterest-creativity-in-a-showcaseAutore: Beatrice Nolli - Social Media Consultant @Directo.it

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