Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Beef in Supermarket Foodservice

1.308 visualizaciones

Publicado el

Understand the opportunity for beef in retailer's prepared foods departments.

Publicado en: Alimentación
  • Sé el primero en comentar

  • Sé el primero en recomendar esto

Beef in Supermarket Foodservice

  1. 1. © 2015 Technomic Inc. 32.3% of fresh meat and poultry volume sales in supermarkets 35.1% of meat and poultry volume for all foodservice operators But just 5.3% of volume for retail prepared food  Customers want to see more beef in the prepared-foods section  Convenience is the top driver behind meat purchases  Bold seasonings and sauces for beef are highly preferred  Specialty beef burgers stand out, especially for lunch Beef and the Retail Consumer 76% 46% 33% 30% 19% Convenience— quickand easyoption Taste and flavor Don't want to take the time to do at home Variety, something different Quality and value of the products Top reasons consumers purchase ready-to-eat/heat meat items from supermarkets © 2016 Technomic Inc. About 7 out of 10 (69%) of the most frequent preparedfoods shoppers want to see more beef. CONSUMER DEMAND IS HIGH Beef accounts for… Source: IRI/FreshLook; Technomic Inc.
  2. 2. © 2015 Technomic Inc. 29% 51% 66% 28% 25% 33% 41% 75% 33% 29% Beef dish/steak Beef burger Chicken Fish/seafood dish Pork dish Lunch Dinner What type of meat dish are you most likely to order from supermarkets? (at least occasionally, for lunch or dinner) Growth opportunity: Play up the convenience factor with unique specialty beef burgers for lunchtime takeaway and grab-and-go dinner options © 2016 Technomic Inc. ConsumersWant Big, Bold Flavors The most preferred sauces, glazes and marinades for beef dishes 1. Barbecue (55%)—showcasefor smoked brisketdishes 2. Teriyaki (41%)—usein Asian-stylebowls with flank steak 3. Bourbon(35%)—highlightas a flavor for family-style ground beef or shredded products 4. Black pepper (35%)—for roastbeef in sandwiches 5. Chipotle (27%)—for skirtsteak in tacos and fajitas

×