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Many reason why you need good and strong BRANDING for
your products and/or services, but I classified them in to three
purpose
Creating
difference
Adding value Connecting with
people
By creating difference from other and build additional value to
your products and/or services, your brand will connect more
effectively with your target audience. Better connection with
your target audience will build trust and make them attached
to your products and/or services. A recognisable brand
communicates what your business stands for as well as what it
offers
3-Exol
Brand	and	Packaging	development
EXPAND	THE	BRAND	DEVELOPMENT	PROCESS	BY	
BUILD	STRONG	FOUNDATION	TO	CREATE	CLEAR	
BRAND	DEVELOPMENT	STRATEGY	TO	LEVEL	UP	YOUR	
BRAND	BEYOND	YOUR	EXPECTATION
We
I believe that brand is far more than tangible assets that may
appeal our senses. Not just logo, packaging, websites nor lovely
jingle that will stuck in your mind for years.
I’m eager to stretch back the
branding process to extract
information.
I love to discuss about your
brilliant big idea, values, vision
and personality about your
product or service to build
crystal clear brand
development strategy.
I also find that it’s necessary to
examine external environment
and competitive rivalry that may
affect your product
performance in the future.
Threat of new entry, buyer
power, threat of substitute, and
supplier power, to sharpen the
brand development strategy
BRAND	IS	ABOUT	TO	EMBRACE	ALL	ASPECT	OF	YOUR	PRODUCTS	
AND/OR	SERVICES	TO	CREATE	A	STRONG	AND	INSPIRING	MESSAGE
Last but not least, I love to create brand identity as a system of
elements working together to provide unity, consistency, and
flexibility with high quality of design craftsmanship.
For me its not about branding, its about how to create value.
Value that elevate my valuable clients products or services.
In this slides, I proudly presents few of our work. Our passion,
collaborative journey between me and my valuable clients.
Feel free to contact me for further information.
Tiptop	Noodle
Brand	development	
Brand	idenJty	and	Packaging	
Tiptop	Sauce Salma	Seasoning	Oil
Brand	development	
Brand	idenJty	and	Packaging	
Brand	development	
Brand	idenJty	and	Packaging
HIGHLAND JAVAN BLACK TEA
WITH MOLUCCAN SPICES
MOLUCCANMOLUCCANMOLUCCAN
f u l l l e a f b l a c k t e a
SPICESPICESPICE
organic tea plantation
HONEY
SUMBAWAN
HONEY
SUMBAWAN
HONEY
SUMBAWAN
HIGHLAND JAVAN BLACK TEA
WITH SUMBAWAN HONEY AROMA
f u l l l e a f b l a c k t e a
organic tea plantation
organic tea plantation
HIGHLAND JAVAN BLACK TEA
WITH JASmine infussion
f u l l l e a f b l a c k t e a
INFUSSION
JASMINE
INFUSSION
JASMINE
INFUSSION
JASMINE
Vavia	Spekkoek
Brand	idenJty	and	
Packaging	development
Jawani	Tea
Brand	idenJty	and	
Packaging	development
Marian	Body	LoJon	
Brand	idenJty	and	Packaging	development	
*	Brand	name	obscured	due	to	copyright	infringement
Cocodeli	Organic	Palm	Sugar	
Brand	and	Packaging	development
Kopka	Coffee
Brand	development	
Brand	idenJty	and	Collaterals
Cafeeiro	Coffee
Brand	development	
Brand	idenJty	and	Collaterals
Astra	Axiqoe.com
Brand	development	
Brand	idenJty	and	Collaterals	
CollaboraJon	with		Eclat	ConsulJng
Elm
a	M
ining	Support
Brand	developm
ent	
Brand	idenJty	and	Collaterals
geospatial
RUNNING CLUB
MMUGM
J A K A R TA
Graduate from Bandung Institute of
Technology majoring Communication
and Visual Design
Formerly work at Makki Makki Brand
Consultant and Bedrock Brand
Consultant
Now, besides working as
brand strategist he also improve his
marketing and business knowledge at
Gadjah Mada University, majoring
Economics and Business
PROFILE CONTACT
Ben Haryoyuda
Jl. Kh Hasyim 75. Kembangan
Jakarta
mailbenhario@gmail.com
0856 217 3717

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