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6Capital Raising
Myths Exposed
Myth #1
"Numbers alone are enough
to attract investors"
"No spreadsheet, no
bibliography and no list
of resources is sufficient
proof to someone who
chooses not to believe."
SETH GODIN
Entrepreneur
Myth #2
"Investors will read your
business plan"
"Investors will NOT
read your business
plan for the same
reason that book
buyers will not first
read the book they are
interested in buying."
BILL FISHER
Entrepreneur
Myth #3
"I don't know any angel
investors"
If you live in Siberia then this
might be the case. Otherwise,
it is simply not true.
Myth #4
"NO, means no more talking"
The most valuable
information you will
receive....will be available to
you at the precise moment
that the serious investor tells
you that they are NOT going
to invest.
Myth #5
"Valuation doesn't matter"
No matter how well your
business performs between
your first and second round
of funding, it will not fully
escape the force of its initial
valuation.
Myth #6
"The deal is done when an
investor says yes"
Your funding round will
close...when the investor's
money arrives in your
business checking account.
Until then, however, nothing
is certain.
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6 Capital Raising Myths Exposed