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Product Feed Research: What we learned from indexing 500m SKUs

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Pricesearcher is a search engine for prices and in this presentation, we share our data insights and learnings from indexing 500m+ products into our search engine.

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Product Feed Research: What we learned from indexing 500m SKUs

  1. 1. Sam & Vlassios PRICESEARCHER.COM What we learnt from indexing 500m products @pricesearcher
  2. 2. @pricesearcher #brightonseo BACKGROUND 4 Years ago we started to index any price we could find on the internet
  3. 3. SOURCE OF DATA Everything Publically Available.... Direct Retailers….. Plugins …. Agency / Feed Solution Providers @pricesearcher #brightonseo
  4. 4. Learning to scale #brightonseo@pricesearcher 0 100 200 300 400 500 600 PRODUCT COUNT
  5. 5. @pricesearcher #brightonseo DATA SAMPLE We’ll be looking at the UK data specifically with a focus on August 2017
  6. 6. TOP 10 #brightonseo@pricesearcher Data Insights from 500m E-Commerce Products
  7. 7. 48 #brightonseo@pricesearcher Average Product Title Length Characters + Spaces 1. (8 Words)
  8. 8. #brightonseo@pricesearcher
  9. 9. 2. #brightonseo@pricesearcher 53%Brand Terms Included in Product Titles
  10. 10. 3. #brightonseo@pricesearcher 522Average Product Description Length Characters + Spaces (90 Words)
  11. 11. #brightonseo@pricesearcher
  12. 12. 4. #brightonseo@pricesearcher 44.9% Shipping costs Included as an additional field inc £0.00
  13. 13. 5. #brightonseo@pricesearcher 66.9% GTIN Barcodes Present as a Unique Identifier 12-13 Digits, EAN, UPC
  14. 14. 6. #brightonseo@pricesearcher 7.9% Category level information is NOT provided
  15. 15. 7. #brightonseo@pricesearcher 40.2% Dimensions Size, Colour, etc NOT provided
  16. 16. #brightonseo@pricesearcher FEEDS BROKEN DOWN
  17. 17. 8. Methods of sharing Product Feeds #brightonseo@pricesearcher
  18. 18. 9. Product Feed File Formats #brightonseo@pricesearcher
  19. 19. 10. #brightonseo@pricesearcher Price Change Frequency
  20. 20. Since December we’ve recorded #brightonseo@pricesearcher 4 Billion Price Changes Globally
  21. 21. AUGUST PRICE CHANGES @pricesearcher #brightonseo
  22. 22. #brightonseo@pricesearcher The country with the most price changes?
  23. 23. #brightonseo@pricesearcher 1Every 6 Days The UK has the most price changes globally
  24. 24. #brightonseo@pricesearcher 14d 8d8d 6d
  25. 25. #brightonseo@pricesearcher What is your Product Feed Strategy Conclusion: Lots of missed opportunities in the feeds
  26. 26. #brightonseo@pricesearcher What we’re doing next: Indexing Continue the next phase of indexing - 1 Billion Products Share Very keen to work with SEO/PPC Specialists to help make product feeds better
  27. 27. DOWNLOAD pricesearcher.com/research sam@pricesearcher.com Thanks for listening! UPLOAD It’s free You get Organic Traffic pricesearcher.com/upload Credits : PS Team, Brighton SEO, Ben Morgan, Tom Burrows, Raja Akhtar, Paul Lovell STAND TT9

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