Here we cover the philosophies of agile SDLC frameworks and provide practical tips to greater team collaboration and support of change management.

1. HOW TO MAKE THE FRAME WORK
Practical tips to increase your success rate
Ben Newell,VP Products - rewardStyle
#bigD18

2. WHO AM I?
Father,
A brief history
BEN NEWELL

3. WHO AM I?
Father,
engineer,
A brief history
BEN NEWELL

4. WHO AM I?
Father,
engineer,
Music lover
A brief history
BEN NEWELL

5. WHY LISTEN TO ME?
Currently VP Product at rewardStyle with
20 years experience in B2B and B2C software SECTION HERE
Subtitle information
about each of these
photos goes here
A brief history
BEN NEWELL
WHO AM I?
Father,
engineer,
Music lover

6. WHY LISTEN TO ME?
Currently VP Product at rewardStyle with
20 years experience in B2B and B2C software
I like to talk
SECTION HERE
Subtitle information
about each of these
photos goes here
A brief history
BEN NEWELL
WHO AM I?
Father,
engineer,
Music lover

7. WHY LISTEN TO ME?
Currently VP Product at rewardStyle with
20 years experience in B2B and B2C software
I like to talk
I care a lot about “how” we work
SECTION HERE
Subtitle information
about each of these
photos goes here
A brief history
BEN NEWELL
WHO AM I?
Father,
engineer,
Music lover

8. CUSTOM
SOFTWARE
WATERFALL
AGILE
SCRUM
VALUE BASED
ENGINEERING
NOW
WHAT?
Evolution of what works
SDLC FRAMEWORK
Over the years, the SDLC of choice
has evolved dramatically, yet here we
are still debating which one is best.

9. START WITH WHAT YOUR BUSINESS NEEDS
SCRUM
KANBAN
WATERFALL
LEAN
KANO MODEL
V MODEL
Likelihood
of Change
Risk
Tolerance
EXTREME
PROGRAMMING
H
L
L H
SPIRAL
MODEL

10. THERE’S SOMETHING FOR EVERYONE

11. WHAT’S THE
PHILOSOPHY?
Despite so many different frameworks
and available processes, they all boil
down to some core goals that are easy
to understand.

12. •Weekly Check In
•Usability Lab
•Focus Groups
•Advisory Councils
•Surveys
•In-Product Interaction
•Customer Support
Duh.
LISTEN TO CUSTOMERS

13. • Engage engineering early
• Prioritize technically risky first!
• Prototype!
• Make Bite Size work
• Test assumptions
Don’t forget uncertainty!
REDUCE RISK EARLY

14. • Make small incremental changes
• Avoid big failures
• Plan to react
And success!
LEARN FROM FAILURE
A
A
M
P
M
C
F
J K
L

15. Listen to Customers
focus on their problems
Reduce Risk Early
Both technical and business
Learn from Failure
build it into the process

16. rewardStyle is the only platform that
measures and monetizes the influence
of content on a global scale, across
owned and social channels, powering
influencer compensation that is in-step
with true brand and retail influence.
subtitle here if applicable
FOCUS

17. “Poor planning on your part, does not
necessitate an emergency on mine.”
-Bob Carter
Urgency vs. Importance
MANAGE YOUR TIME

18. Start on time and end early, you don’t have to fill the
whole time.
OPTIMIZE MEETINGS
SHARPEN YOUR TOOLS
Imagine a wood-worker with a dull saw, or a hand
saw for all jobs.
Take a look at next week’s schedule, resolve conflicts
and create space.
LOOK AHEAD

19. “Focus is doing things with a clear
intention and making sure that all
your decisions match your
intention.”
-Fidji Simo
Put your full brain against it
FOCUS

20. On your commute, think of the first thing you want
to do when you get in.
START EACH DAY WITH CLARITY
MANUFACTURE URGENCY
Look ahead in your schedule and create deadlines
for yourself.
Don’t wear multi-tasking as a badge of honor.
TRY OUT SINGLE-TASKING

21. “Collaboration is the process of two or
more people or organizations working
together to complete a task or achieve
a goal.
-Most collaboration
requires leadership, although the form
of leadership can be social within a
decentralized and egalitarian group.
-Teams that work collaboratively often
access greater resources, recognition
and rewards when facing competition
for finite resources.”
Go along to get along
COLLABORATE
-wikipedia [collaboration]

22. questions and remember the answers.
MAKE TIME FOR PEOPLE
BE A PROFESSIONAL
Be a reliable part of the team.
Transparency creates trust.
HONESTY IS THE BEST POLICY

23. A FINAL WORD FROM THE GODFATHER…
“So however you and your team care to visualize
or describe how you work, what’s critically
important is that you:
-Tackle the big risks early – especially value risk
and business risk
-Figure out solutions collaboratively –
engineering, design, and product, working side-
by-side
-Focus on solving problems – it’s not about
features or a roadmap; it’s about delivering results”

24. questions?
THANK YOU
@bennewelldallas
ben.newell@rewardstyle.com