Research translation 101
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Why, and how to translate your research for a non-academic audience. Aimed at post doc researchers at La Trobe University thinking about a public profile. References tools only available to La Trobe staff.
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Research translation 101
- 4. This session me why translate? how to translate case study your research RECAP 1 hour tools and tips
- 6. Level D academic - Impact and Engagement - Scholarly Activity Guidelines. • Take up of research by industry or community • Local or state media coverage related to disseminating one’s own research to the broader community • Other forms of research communication and dissemination of research, such as industry publications, public news sites, blogs, developing an active social media profile, or professional websites, demonstrating quality of engagement. • Data about impact/effectiveness of your research on practice *Impact refers to the contribution that research makes to the economy, society, environment or culture, beyond the contribution to academic research. *Engagement refers to the interaction between researchers and research end-users outside of academia (community, industry, the arts, business, government and cultural organisations – CAIBGC), for the mutually beneficial transfer of knowledge, technologies, methods or resources.
- 7. Total revenue 2017 $770m LTU Income Research income Tax we didn't pay
- 8. Who are we translating for? Uninterested public Professionals Tomorrows academics Interested public Gatekeepers Academics In your field Policy Wonks
- 10. ACTION
- 12. What do we translate? background methods results results So what? background scientists all others
- 18. Easy Difficult High Impact Low Impact TWITTER BLOGGING INTERNAL NEWS ITEM YAMMER PRESS RELEASE THE CONVERSATION PODCAST MAKE A VIDEO INFOGRAPHIC WIKIPEDIA POEM INTERPRETIVE DANCE INSTAGRAM EMAIL NEWS LinkedIn Research Gate
- 19. Case study: Podcast – Dr Andrea Simpson ‘on deaf ears’
- 21. Stories are 10 times more memorable than facts. Ironically.
- 22. 2019 Excellence in Health Research & Translation Awards
- 27. HOW TO FIND THE door into your RESEARCH FOR THE MOST PEOPLE Because of my ________ into _________ , people who ________will be ______________ . Leading to ____ ______ Action Problem focus Outcome Benefit Research Mole blindness Eat blind moles able to catch them easier Gleaming detail | Story GPS | Stories about People | Let me in | the Ah Ha moment | Include yourself Better nutritional outcomes
- 28. Analytics request to digital marketing From twitter account owner From media team at La Trobe via Isentia “not everything that can be counted counts, and not everything that counts can be counted.” William Bruce Cameron, 1963
- 29. RECAP: 1: Do translational activities that you enjoy 2: Plan your activities (GAMPER, GRID) 3: Use metaphor and storytelling 4: Let your passion out… it’s contagious 5: Evaluate, Review, repeat
- 30. TOOLS AND TIPS
- 34. Via Media Team at LTU
- 36. Links and resources PODCAST + TWITTER = Lingthusiasm - https://lingthusiasm.com/ A podcast that's enthusiastic about linguistics by Gretchen McCulloch and Lauren Gawne. Make your boring commute or chores feel like a lively, nerdy, chat. WIKIPEDIA - https://intranet.latrobe.edu.au/know-our- organisation/news/2019/wikipedia-research-impact Infographic + Video = http://semrc.blogs.latrobe.edu.au/10- things-not-to-do-if-you-have-lower-limb-tendon-pain/ https://theconversation.com/institutions/la-trobe-university-842 All the workshops https://www.latrobe.edu.au/research/red/workshops-seminars Design tips: https://www.slideshare.net/AnitraNottingham/presentation-in- the-room/16-Jane_Austen_was_an_English
Editor's Notes
- Why do we translate?
- Sum of our impact on human progress… Quote + Taxpayer thing a majority of academic papers are uncited https://blogs.lse.ac.uk/impactofsocialsciences/2014/04/23/academic-papers-citation-rates-remler/ “If the public enjoyed science more, they suggested there would presumably be more funding, progressive regulation, and trained scientists.”
- https://intranet.latrobe.edu.au/__data/assets/pdf_file/0032/176855/La-Trobe-Research_and_Scholarly_Guidelines_HOS_Review_v2.pdf
- $770m total revenue in 2017 - (tax would be $230 million) $73 million in research revenue
- Where do you find your audience.
- MOBILE AUDIENCE – they do not have to stay there… you need to make them stay by giving them something they need.
- What’s your story? - From LTU media team. Describe the general issue or situation, at it’s most basic level? What’s new here that has not been done before? What’s your role, explain you discovery? What are the result’s what’s the significance?
- Twitter, blog, internal news item, yammer, press release, write a paper, The Conversation, Open access $$, Podcast, Do Media, Make a Video, infographic, Wikipedia, Poem, Interpretive dance Wiki map Guru is Dr Thomas Shaffee - T.Shafee@latrobe.edu.au https://en.wikipedia.org/wiki/List_of_most_popular_websites - La Trobe is one of the most Wikipedia-engaged university in Australia, https://theconversation.com/institutions/la-trobe-university-842 DO Podcast last – What benefits does it have? – Use Tschin finding me as an example. ACTIVITY – Who has used these, and how did it go?
- It can be difficult to captivatingly share good scientific thinking as well as scientifically accurate information. Krulwich and Olson believe scientists must rise to that challenge using metaphor and story telling.[3][4] WIKIPEDIA on Science Communication
- Stories mater, they are the ladder of abstraction with a human face.
- Show the application, the papers, the interviews, the rewrites, the videos, the editing, the B-roll
- The application. – two pages, lots of data, some papers and some achievements. What’s missing? --- all the translation work. The interview – asking the human questions. What did you actually do? Who benefits. What did it take to get those real world impacts What were the frustrations along the way.
- Relates to your Impact Statement
- Measuring and reporting
- Now Sway
- https://app.mediaportal.com/#/custom-report/82a54b022464e62cb53a8b06af85ea93
- http://betterposters.blogspot.com/
- LSE impact blogs https://blogs.lse.ac.uk/impactofsocialsciences/ LTU Scientist https://www.instagram.com/someblondescientist/?hl=en LTU Digital storytelling https://latrobe.libguides.com/digital-storytelling