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CULTURAL INTELLIGENCE (CQ) IS AN IMPORTANT
PREDICTOR OF SUCCESS: HERE’S HOW TO BOOST YOUR
CQ
Here we look at the importance of cultural intelligence and why it is one of
the key skills required for the future of work. We also look at ways to
improve your CQ.
3. © 2021 Bernard Marr, Bernard Marr & Co. All rights reserved
I work with brands from all around the world, and I've noticed that organizations
are – thankfully, finally – becoming much more diverse. Perhaps you’ve noticed
the same thing. Perhaps your own colleagues and clients increasingly represent
a broader range of cultures, ethnicities, economic statuses, and so on.
It makes sense, then, that cultural intelligence is fast becoming a highly
desirable attribute in the workplace. But what exactly is cultural intelligence,
why does it matter for workplace success, and how can you become more
culturally intelligent? Read on to find out.
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WHAT IS CULTURAL INTELLIGENCE AND WHY DOES IT
MATTER?
Cultural intelligence refers to our ability to work effectively in culturally diverse situations.
Someone who is culturally intelligent is not just aware of diversity; they're able to relate to (and,
where appropriate, adapt to) people of different races, genders, cultures, ages, religions, sexual
orientations, political beliefs, socioeconomic statuses, (dis)abilities, and so on. This ability to work
successfully with people who have different backgrounds and life experiences is crucial. In the 21st-
century workplace, it's a vital part of being an effective team player and a good leader.
In fact, some experts argue that cultural intelligence is such an important predictor of success in
the workplace; it's right up there with cognitive intelligence (IQ) and emotional intelligence (EQ).
For this reason, cultural intelligence is often referred to as “cultural quotient” or CQ, reflecting its
importance alongside EQ and IQ.
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But what does CQ look like in practice? Culturally intelligent people are often:
- Curious and open-minded
- Empathetic and emotionally intelligent
- Collaborative, and able to work well with others
- Effective communicators
- Adaptable and flexible, and able to adapt their behavior when needed
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HOW TO IMPROVE YOUR CULTURAL INTELLIGENCE
Many organizations are investing in training and education in this area. But what can
you do as an individual to boost your CQ? A good starting point is to look at the above
traits and find ways to cultivate your skills in those areas. For example, you can work
on your adaptability by pushing yourself outside of your comfort zone and putting
yourself in new situations. Or you can become more empathetic by routinely putting
yourself in other people’s shoes.
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Looking beyond those traits, here are some simple and practical steps you can take to become
more culturally intelligent:
1. 1. Firstly, remember that no culture is superior to another. Underneath our cultural beliefs,
religious beliefs, political beliefs, or whatever, people largely want similar things – to live a
decent life, do a good job, be happy, have a family (in all the forms that may take), have a
safe roof over our head, achieve some level of financial security, cultivate friendships and
relationships, and so on. I’m not advocating downplaying the many ways in which people
differ – recognizing our differences is important – but we should also recognize that our
own culture and experiences aren’t necessarily “better” than others. Just different.
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1. 2. Think about the sorts of biases that may narrow your vision. For example, how does
your own cultural background influence your worldview? Think also about the biases
that may exist in your organization.
1. 3. Have lots of interesting conversations with people who have different experiences
and beliefs than your own.
1. 4. Practice active listening. Becoming a better listener can help you understand where
people are coming from and deepen your knowledge.
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1. 5. Consume content from around the world. I like to read news stories and watch news broadcasts
from countries like India and China because it helps me understand how other cultures view the
world. You can also watch movies or read books from other countries to widen your worldview.
1. 6. Watch a TV show or read books or articles that demonstrate opposing viewpoints. For example, if
your politics lean towards the liberal, you might tune into Fox News – it probably won't sway you
from your political beliefs (in fact, it may cement them even further!), but it’ll certainly help you
understand what matters to those at the other end of the spectrum.
1. 7. Go to a religious service for a denomination that's different from your own.
1. 8. Where possible, immerse yourself in different cultures and perspectives. If you travel to a new
country, for example, get out there and wander through the food markets, ride public transport and
generally soak up the culture (it’s more effective than purely reading about it).
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Learn more about cultural intelligence and other essential skills in my new book, Future
Skills: The 20 Skills and Competencies Everyone Needs to Succeed in a Digital World,
Written for anyone who wants to surf the wave of digital transformation – rather than
be drowned by it – the book explores why these vital future skills matter, and how to
develop them. Also, make sure to subscribe to my newsletter and follow me on Twitter,
LinkedIn, and YouTube.
11. © 2021 Bernard Marr , Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker,
futurist, and a strategic business & technology advisor to governments and
companies. He helps organisations improve their business performance, use data
more intelligently, and understand the implications of new technologies such as
artificial intelligence, big data, blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is
a frequent contributor to the World Economic Forum and writes a regular column for
Forbes. Every day Bernard actively engages his 1.5 million social media followers
and shares content that reaches millions of readers.