How Facebook Is Using
Artificial Intelligence
(AI)

© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
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Introduction
Introduction
The Facebook family of platforms and tools continues to be on the cutting edge
of AI technology. Find out what the team of AI engineers at Facebook are
working on now.
How Facebook Is Using Artificial Intelligence (AI)

© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Every day, nearly 2.5 billion people log in to one of the Facebook family of services, which
include Messenger, Instagram, and WhatsApp.
And as users scroll, message, like, and click, Facebook continues to scoop up data, which
they package up for advertisers. Behind the scenes, artificial intelligence allows Facebook
to make sense of all the messy data it collects about our likes, dislikes, aspirations, and
relationships.
Facebook’s billions of users and vast vault of data make it the perfect sandbox for the
company’s developers and engineers to experiment, solve problems, and push the
boundaries of what AI can do.
Here are a few of the ways Facebook is using artificial intelligence to evolve and continue
to meet the needs of its ever-expanding user base.

© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Advancing Artificial Intelligence at Facebook
The world’s largest social networking platform has been using AI for years, and they continue to
innovate to try to solve problems for users and make the experience even better. Here are a few of
their recent innovations:
● Detecting deepfakes – Facebook has been working hard on detection models for deepfake
content, and now they are speeding up their efforts. The company recently launched a Deepfake
Detection Challenge (DFDC), and the top-performing AI model in the challenge could detect
artificial videos with 82.56% accuracy.
● Instant translation – Facebook is using applied machine learning to enable (and continually
improve) automatic translation of specific posts within users’ news feeds.
● Image recognition – Although users have enjoyed Facebook’s image recognition features for a
long time, the company continues to improve on the software so users can easily search through
photos without having to rely on tags or surrounding text.
● Helping visually impaired people – With the help of AI and deep learning, Facebook engineers
are creating “talking pictures” that speak the content of a photo out loud, so visually impaired
users can have a better experience on the platform.
● Preventing suicide – The Facebook technology can look for signs of trouble in users’ posts and
comments from friends, then generate alerts and help people in crisis.

© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
A Better VR Experience
Facebook recognized the need for better technology to unlock the full potential
of augmented reality (AR) and virtual reality (VR), so they created the Oculus
Quest, a 100% wire-free VR system.
Oculus Quest’s cutting-edge AI software calculates users’ positions and
movements every millisecond, then translates those movements into VR. This
new technology reduces or eliminates some of the problems associated with
previous VR headsets, like visual stuttering, latency, jitter, and swimminess.

© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Giving You More of What You Love on Instagram
Over half of Instagram’s 500 million daily users visits the Explore feature to find new
content they’ll love – and all those personalized, curated recommendations are
powered by machine learning (ML).
Facebook’s AI software analyzes photos, stories, and videos users have previously
interacted with, then gathers up some initial recommendations. That list is whittled
down further by filtering out misinformation, policy violations, and spam. The
algorithm takes the remaining content, ranks it, and displays it on the Explore tab in
the app.
The more users interact with recommendation in Explore, the more accurate the AI
becomes.

© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Facebook Shares Their AI Advancements
AI continually enables Facebook to forge new paths and make users’ lives easier,
more fun, and more connected than ever before.
And because Facebook has publicly stated that the company wants to advance
AI innovation by sharing many of their open-source tools and frameworks, in
the next few years, we can expect to see more technological breakthroughs built
on foundations from the AI experts in Facebook's engineering labs.

Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2020 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved