Artificial Intelligence (AI) has permeated all aspects of our lives – from the way we communicate to how we work, shop, play, and do business – AI tools are everywhere we look.

1. AI Technology?
What Is The Next Level Of

2. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Artificial Intelligence (AI) has permeated all aspects of our lives – from the way
we communicate to how we work, shop, play, and do business – AI tools are
everywhere we look.
Already it’s delivering tangible business benefits across just about any industry
you can name – but it’s clear we’re only just getting started. The technology
available today will no doubt look as antiquated as the pocket calculator in a
decade's time. Computers will get smarter, quicker, and increasingly become
capable of tasks that traditionally could only be carried out by humans, such as
making complex decisions or engaging in creative thought. Here’s a rundown
of some possibilities that might seem like science fiction today but could be a
part of everyday reality sooner than you think!

3. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Most AI applications today are classified as “narrow” or “weak” AI, meaning that, while in
some ways they meet general criteria that we have for intelligence – most prominently an
ability to learn – they usually only carry out a specific task they are designed for. Truly
intelligent (let’s say, “naturally intelligent”) entities are not “designed” for any task but
have evolved to carry out any number of tasks they need to be able to do. The search for
“general AI” is concerned with developing smart machines that can act in a similar way.
It helps to think about this in terms of how it would improve the AI applications we have
available to us today. Amazon’s Alexa, for example, uses AI to understand what we are
saying. That’s more or less the extent of its “smartness”, though – once it understands our
instructions, it carries them out in a wholly programmatic way.
The road to general (strong) AI

4. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Moving towards more generalized applications of AI, home assistant devices
will have the ability to “think” more proactively. As well as far more active and
flowing conversations as natural language processing technology (NLP)
improves, it will become better at predicting what we need or how we will act
and taking action to accommodate that. This could mean anything from
ordering shopping to monitoring our health, scheduling maintenance for our
car when it's needed, and calling the police if it detects an intruder in our home.
Crucially, it would do all of this because it calculates that it’s the best thing for it
to do in a given situation, rather than because it had been explicitly told to do
so.
The road to general (strong) AI

5. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Compute power is the engine of AI, and the big leaps forward we've seen in the last ten
years have largely been down to the growing amount of processing grunt we have had
available. In particular, research at the start of the last decade into the use of graphics
processing units (GPUs) has directly led to many of the deep learning techniques and
applications that are so useful today.
Quantum computing, along with other next-level processing capabilities such as
biological and neuromorphic computing, is likely to unlock even more possibilities.
Quantum computing is certainly not an easy concept to explain in a bite-sized segment
of text like this one, but basically, it works by harnessing the strange and somewhat
baffling (if you don’t have a Ph.D. in physics!) ability of sub-atomic particles to exist in
more than one state at the same time. You can find a more detailed discussion here, but
for the purpose of this prediction, suffice to say it is theoretically capable of completing
some calculations up to 100 trillion times faster than today’s fastest computers.
A quantum-powered future

6. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
In order to continually evolve to become smarter, machine learning models will inevitably
become larger. One of today’s most sophisticated “generative” AI models – OpenAI’s
GPT-3 – already contains over 175 billion different parameters within its code. This will
require increasing amounts of processing power. Additionally, more processing power
means we will be able to create larger amounts of “synthetic” data for training purposes,
reducing the need for collecting real data to feed into algorithms for many applications.
For a good example, think of the data needed to train a self-driving car. The algorithms
need exposure to many hundreds of hours of driving experience in order to learn how to
navigate safely on roads. More processing power means more accurate and realistic
simulations can be built, so more and more of this learning can be carried out in
simulated environments. Not only is this likely to be cheaper and safer, but it can also be
carried out at a vastly accelerated rate – thousands of real-time driving hours could be
compressed into a far shorter duration of computer run-time.
A quantum-powered future

7. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
While truly useful quantum computing with applications outside of specialized
academic research may be a way off still, other technologies like neuromorphic
computing will create waves in the meantime. These aim to mimic the “elastic”
capabilities of the human brain to adapt themselves to processing new forms of
information. Intel recently unveiled its Loihi processing chip, packed with more
than two billion transistors, which is one application that was able to identify
ten different types of hazardous material by smell alone – more quickly and
accurately than trained sniffer dogs.
A quantum-powered future

8. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
These days we can see art, music, poetry, and even computer code being created by AI.
Much of this has been made possible by the ongoing development of “generative” AI
(including the GPT-3 model mentioned above). This is a term used to describe AI when its
function is to create new data rather than simply analyzing and understanding existing
data.
With generative AI, analyzing and understanding is still the first step of the process. It
then takes what it has learned and uses it to build further examples of the models that it
has studied. The most impressive results available today are usually obtained when this is
done via an “adversarial” model – effectively, two AIs are pitted against each other, with
one tasked with creating something based on existing data and the other tasked with
finding flaws in the new creation. When these flaws are discovered, the creative network
(known as the “generator”) learns from its mistakes and eventually becomes capable of
creating data that its opponent (the “discriminator” network) finds increasingly hard to
distinguish from the existing data.
Creative AI

9. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
While it’s amazing in its own right that computers can create, the quantifiable
value lies in its ability to create synthetic data that can be used to train other
machines. For example, facial recognition algorithms rely on having access to a
huge library of pictures of people’s faces in order to learn how to recognize
individuals, much the same way as self-driving cars need a lot of driving
experience to learn how to drive. This ability to create synthetic data will lead us
into an era where the headline-grabbing applications of AI aren’t simply those
with the “wow” factor – machines doing things we simply haven't seen them do
before. Instead, the focus will shift to the truly valuable and useful applications
of AI that work towards solving major real-world challenges.
Creative AI

10. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
This clearly leads onto the final but in some ways most significant way in which
AI will evolve. At the moment, much of the inner workings of today's AI is
obscured. Sometimes it’s locked within proprietary algorithms that are treated
as closely-guarded corporate secrets, while sometimes it’s simply too complex
for most of us to understand.
Either way, this leads to a significant problem – we’re increasingly putting
important decisions that could affect people’s lives in the hands of machines
that we don’t fully understand. This has huge implications for trust – and if
people don’t trust AI, they’re unlikely to feel great about the idea of letting it
make decisions, even when the data clearly shows it’s likely to make the right
ones.
Ethical and accountable AI

11. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
If AI is going to live up to its potential, then the smart machines of the near
future will have to be more transparent, explainable, and accountable than the
ones we're familiar with now. We are seeing steps being taken to ensure this is
the case, with the establishment of organizations like the Partnership on AI,
OpenAI, and the UK Government's Alan Turing Institute. Of course, some
people will see the unlimited opportunities that AI offers for turning a profit
and be tempted to skirt around or simply ignore guidelines and
recommendations put out by such groups. So we’re also likely to see legislative
and regulatory changes being put in place to minimize the potential for
damage that this could cause. All of these solutions, working together, can help
ensure AI lives up to its potential.
Ethical and accountable AI

12. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2020 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

13. Title
Subtitle
Be the FIRST to receive news,
articles, insights and event
updates from Bernard Marr & Co
straight to your inbox.
Signing up is EASY! Simply fill out
the online form and we’ll be in
touch!
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved