CamundaCon NYC 2023 Keynote - Shifting into overdrive with process orchestration

Bernd Ruecker
Opening Keynote
Day 2
…because day 1 is already over…
Daniel Meyer, CTO
Bernd Ruecker, Co-Founder and Chief Technologist
The common reality
Core Banking
System
CRM System Scoring System Address Check
Website …
Legacy Systems
Point to point
integrations
(aka Spaghetti)
Manual work
Ad-hoc problem
solving
The customer doesn’t care
Please open
a bank account
for me
Wow, that
was…
…slow ☹
CamundaCon NYC 2023 Keynote - Shifting into overdrive with process orchestration
Process orchestration
Tracking the flow
Core Banking
System
CRM System Scoring System Address Check
Website …
Tracking the flow
Core Banking
System
CRM System Scoring System Address Check
Website …
Tracking the flow
Core Banking
System
CRM System Scoring System Address Check
Website …
Tracking the flow
Core Banking
System
CRM System Scoring System Address Check
Website …
Benefits of process tracking
■ Low invest and low risk
■ Immediately have a visual process model,
audit trails and metrics
■ Start with the happy path,
identify edge cases
■ Identify dropped instances
■ Discover opportunities for improvement
Start orchestrating
Start orchestrating
Start orchestrating
Start orchestrating
Start orchestrating
Start orchestrating
Continuously improve
Continuously improve
Continuously improve
Easy to make changes
Easy to make changes
A possible modernization journey
Tracking Orchestrating
Continuously
Improving
The right
process
Days to
weeks
A possible modernization journey
Tracking Orchestrating
Continuously
Improving
The right
process
A success story
Vodafone at CamundaCon: https://www.youtube.com/watch?v=nH--elFCDPU
CamundaCon NYC 2023 Keynote - Shifting into overdrive with process orchestration
Broad-scale transformation
Investment
(time, money)
Value
First project
Next projects
Establishing
practice and
platform
The big(ger) picture
Technical capabilities and
platforms
(e.g. event streaming, RPA,
process orchestration)
Business capabilities
provided via APIs
(e.g. fraud check)
Value chain
(e.g. Customer Acquisition)
End-to-end
process orchestration
(e.g. account opening)
Owned by Center of excellence /
Community of practice
Process orchestration as a service
(also self-managed)
Reusable building blocks
Catalog of
business
capabilities
can be made
available to
the
orchestration
layer
Launching today
https://marketplace.camunda.com/
31
Demo
Connector Code
(Java)
Modeler UI
(Element Templates)
Connector
Camunda
Endpoint
What’s a Connector again?
@OutboundConnector(
type = "io.camunda:http-json:1", inputVariables = {"method", ...},
)
public class HttpJsonFunction implements OutboundConnectorFunction {
public Object execute(final OutboundConnectorContext context) throws Exception {
final var json =;
final var request = createRequest(context);
return httpService.executeConnectorRequest(request);
}
} {
"name": "REST Connector",
"properties": [
{
"type": "Hidden",
"value": "io.camunda:http-json:1",
"binding": {
"type": "zeebe:taskDefinition:type"
}
},
{
"id": "method",
"label": "REST Method",
"group": "endpoint",
"type": "Dropdown",
"value": "get",
"choices": [
https://github.com/camunda/connectors-bundle/tree/main/connectors/http-json
Protocol
Java &
JSON
Protocol > Generic System Connector
Java &
JSON
JSON
Protocol > Generic > Specific Connectors
Java &
JSON
JSON JSON
The big(ger) picture
Technical capabilities and
platforms
(e.g. event streaming, RPA,
process orchestration)
Business capabilities
provided via APIs
(e.g. fraud check)
Value chain
(e.g. Customer Acquisition)
End-to-end
process orchestration
(e.g. account opening)
Center of excellence /
Community of practice
Centralization vs. autonomy?
Photo by born1945, available under Creative Commons BY 2.0 license.
Golden Paths
https://engineering.atspotify.com/2020/08/how-we-use-golden-paths-to-solve-fragmentation-in-our-software-ecosystem/
“We found that
rumour-driven development
simply wasn’t scalable”
https://backstage.io/ (OSS, Made with ❤ at Spotify)
CamundaCon NYC 2023 Keynote - Shifting into overdrive with process orchestration
Camunda
+ x
Center of
Excellence
Bank Account
Opening
Fraud
detection
Intrinsic cognitive load
Fundamentals
(“How to program with Java?”)
Extraneous cognitive load
Environment
(“How to deploy this?”)
Germane cognitive load
The real task
(“How to solve this business problem?”)
Reducing cognitive load
Centralization vs. autonomy?
Photo by born1945, available under Creative Commons BY 2.0 license.
Domain A
Domain B
Running
Shoes
Sportswear …
End-to-end processes
Full autonomy of
isolated teams
doesn't give you good
end-to-end processes
A sad story
A sad story
We need to
automate
X
Oh – not a big
priority, please
come back in 6
months
Business IT
But we need
to automate,
let’s do some
shaky low
code solution
Diversity of roles
Principal
Developer
Business
Person
Senior
Developer
Citizen
Developer
Junior
Developer
Consultant
or
Power User
Bot
Developer
Low-code
Developer
Process != process
Criticality,
value,
complexity…
Use Cases
Payments
Trading
Customer
Onboarding
Address change
… Limit change …
Categorize your use case
Green
Do it yourself
Yellow
Guided
Inspired also by https://www.forrester.com/blogs/how-shell-led-a-citizen-developer-movement/
Red
Professional Development
— high complexity
— high criticality
— compliance and regulatory
requirements
— version control
— automated testing
— CI / CD
— medium complexity
— medium criticality
— some governance required
— some guidance necessary
Professional
Developer
Citizen
Developer
Anything in
between
— simple
— local automations with little
criticality
— no governance or quality
assurance
Enabling more roles to participate
Principal
Developer
Business
Person
Senior
Developer
Citizen
Developer
Junior
Developer
Consultant
or
Power User
Bot
Developer
Low-code
Developer
enable
Yellow
Guided
Green
Do it yourself
Red
Professional
Development
Criticality,
value,
complexity…
Use Cases
Payments
Trading
Customer
Onboarding
Address change
Limit change
Out-of-the-box possibilities
Rich forms
Testing directly in the modeler
56
Demo
A great story
We need to
automate
X
We have this
Camunda platform
as a service – just
help yourself.
Business IT
Yeah :-)
Self-service
Connectors
Forms, data
and
expressions
Out-of-the-box
experience
AI Powered
AI Speeds up time-to-automation to solve complex business problems
Leverage AI to accelerate
low-code developers to build
solutions even faster
Create Solutions Fast
Predictive Decisioning
Machine Learner helpers to identify process and
decision improvements for the most complex
use case
Modeler Copilot
Assisted and guided helpers to build better
processes, scripts, forms, connectors..
AI Powered
Generative Process Models
For simple processes sure, for anything else
there's humans.
https://github.com/philippfromme/bpmn-gpt
BpmnGPT
60
High-throughput, low-latency, resiliency
Shifting into overdrive
Your first
project
Scale adoption
in your
organization
Open it up
to more
use cases
Tracking,
Orchestrating,
Improving
Platform, CoE, golden
paths, best practices
Green, yellow, red
Also high volume/low
latency
Enjoy CamundaCon!
Daniel Meyer
CTO
Frederic Meier
Head of Sales
Mo Ladha
Head of Product
Management
Alan Hale
Head of Customer Success
■ Our teams are here: go engage in conversation
■ Check out the Ask Me Anything booth
■ Online: use event chat for each stage
Mary Thengvall
Head of Developer Relations
Max Trumpf
Head of Engineering
Melanie Butcher
Head of Product Design
Bernd Ruecker
Co-Founder and Chief Technologist
Shifting into overdrive
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