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Penguin update
1.
2. Google has rolled out its new algorithm update Penguin 3.0. The
update was confirmed by the company on 17th October, 2014. As
Penguin updates are designed to flush out spam on the World
Wide Web, major changes are anticipated from this new update.
Penguin 3.0 is the 6th released update. The update is a
worldwide one and is said to impact all the versions of Google.
The roll out is bound to continue for the coming few weeks.
Lesser than 1 percent of English queries are impacted by the new
update and the other languages may be impacted more or less.
The update will keep a check on websites to see if they are
maintaining clean link profiles.
3. All poor quality links will be lowered down in the
rankings of the
search engine. Poor quality links are the result of poor
quality websites. These websites violate the guidelines of
the search engines which recommend the users to upload
unique and quality content on websites. Links coming
from sites that do have original content are considered as
low quality of links. Other indicators that affect the
quality of links include excessive ads on pages, keyword
stuffing and interlinking with low quality websites.
4. Pierre Far from Google UK calls the new update as
‘Refresh’. A refresh according to the terminology of Google
centered on algorithms implies that the company has only
re-run the algorithm to liberate websites that have sorted
out their issues and to demote websites which have their
issues still prevailing. No fresh signals are added to the
algorithm to search websites related to Penguin. Many
SEO industries are not satisfied with receiving just a
‘refresh.
5. Just like any other refresh of an algorithm, few websites that
were earlier targeted would observe an increase in their
ranking as they are not affected by the algorithm anymore.
Few other websites may observe a drop in their ranking in the
search engine results as they were just selected as websites
that would be hit by the Penguin algorithm.
