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  1. 1. Veganuary Beth Geldard
  2. 2. Research
  3. 3. http://www.vrg.org/nutshell/vegan.ht m Veganism in a nutshell Summery- vegans in additions to be vegetarian do not eat any animals products such as eggs, dairy, honey, leather, fur, silk, wool, cosmetics and soaps. why people become vegan is for the heath and environment. Not liking the production happening to these animals for instance male cows they do not produce milk so they are usually raised for veal which is more expensive then beef. Tags- Food recourses, healthy living, humans, caring Quotes- “People choose to be vegan for health, environmental, and/or ethical reasons.” “Many vegans choose this lifestyle to promote a more humane and caring world.”
  4. 4. • The Vegan Society https://www.vegansociety.com/about-us/history • Summary: The article concentrates on the improvements it has done within the the years, (the early stages) going back longer then 70 years. As well it talks about the first modern day vegan who is called (one of the founders) Donald Watson. He had a different diet and lifestyle to non vegans. Furthers more it show that vegan lacked definition. When a charity was created in 1979 I learnt that the definition changed and vegan is known to be “a philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal- free alternatives for the benefit of humans, animals and the environment. In dietary terms it denotes the practice of dispensing with all products derived wholly or partly from animals” • Tags: The Vegan society. November 1944 Donald Waston. 1979 the definition was changed. • Quotes- “The Vegan Society was founded in November 1944” • “Evidence of people choosing to avoid animal products can be traced back over 2,000 years”
  5. 5. Environment https://www.vegansociety.com/resources/environment/food-security Summary: The meat production has increased In certain area. The trend continues to effect the global warming, widespread pollution deforestation, land degradation, water scarcity and species extinction. Having more animals means the increase in crops to feed them using more environmental sources. The world needs to change to help reduce the car use, limit the resources (Water). “The worlds population has doubled since the 1960s” implying that human are having to bread animals and create more crops. Its like a cycle which is never ending. And at the same time doing this scientist are having to undiagnosed disease which is using more recourse. So much is bring used and people don’t even realize it. Validate: the information isn’t someone’s opinion is objective providing the reader with facts about how the effect of breading more animals to using to many sources to keep with the increase of animals as well as humans. Tags: Environment, diet, world Quotes- “Food (and land) security is becoming a major issue.”, “Quite simply, we do not have enough land to feed a growing population an animal-based diet.”
  6. 6. http://www.nhs.uk/Livewell/Vegetarianhealth/Pages/Ve gandiets.aspx The vegan diet Vegan diets contain plant based foods such as vegetables, grains, nits, fruit. Vegans don’t eat any type of sources that come from animals. They get there nutrients from eating a balanced diet. To be a vegan you need the right nutrients understanding what makes up a healthy diet. Planning what to eat helps. Eating at least five portions of fruit and vegetables each day. As well base meals on potatoes, bread ,rice and pasta or other carbohydrates. Choosing lower fat and lower sugar options such as yoghurts and soya drinks. Eating beans and other protein based foods. Eating unsaturated oils and spreads and eat in small amounts. Drinking plenty of fluids. Tags- healthy living, NHS I would say this is providing people with true facts because it’s the NHS website as well there providing us with different pages to look at which reflect on veganism Tags- diet, food, healthy living, NHS Quotes- “You should be able to get most of the nutrients you need from eating a varied and balanced vegan diet.” “With good planning and an understanding of what makes up a healthy, balanced vegan diet, you can get all the nutrients your body needs.”
  7. 7. http://vegan.org/eat/ Eat Summery- There are different strategies to have a vegan diet. When being a vegan most people shift in to a vegan diet slowly. People develop new routines planning meals and cooking. “There are different strategies” this could imply how it is a massive impact on your life becoming a vegan and shows people do it differently from each other. Also it talks about routine which suggest how maybe it is determination for people who are just doing it for a month like celebrities. This website is there to help people for instance new beginners on what kind of food they can eat for breakfast, snacks, lunch and dinner. Tags- food, healthy living, Quotes- “Some people shift into a vegan diet slowly, starting with vegan analogues” “Some people simply take out the animal products from their diet and replace them with plant foods with which they are already familiar with. While others concentrate on experimenting with entirely new vegan foods, often from international cuisines.”
  8. 8. Vegan Wikipedia: Health effects https://en.wikipedia.org/wiki/Veganism#Health_effects Summary: The heath effect’s from being a vegan are positive as you are protecting your body from risk of being a diabetic, diseases, obesity and cancer. Shows that vegans look after their bodies. There food contains a lot of dietary fiber, magnesium, vitamin C and . Side effects from being vegan are that they are at risk of bone mineral density. Tags: Winston Craig, Wikipedia, heath effects Validate: I would say that the information Wikipedia is saying is true as its providing names. Which shows that the website has witnesses Quotes- “vegetarian and vegan diets, making it difficult to discern whether health benefits attributed to the vegan diet might also apply to vegetarian diets or diets that include a moderate meat intake” “Veganism appears to provide a reduced risk of type 2 diabetes, high blood pressure, obesity and ischemic heart disease.”
  9. 9. http://www.forksoverknives.com/the-film/ Summary: What the video is telling us that most of the population in America are having obese and being diagnosed with different types of disease cause there body to fight for their lives. Right at the start is says “This could be the first generation of children in the USA that could die before there parents” this shows that what we are eating is killing us. Being diagnosed with these disease people are then having to find cures for it which is then using more natural resources. People raised in Japan and the Philippians have never had heart disease and cancers because they are not eating animal products “eat more plaint based foods” To advertise this they have used celebrity endorsement to bring people more aware to the situation as well. Getting celebrity to comment on how they feel about this “A life changer” this is bring a range of different audience to pay attention on what is happening. Validate: This is coming from scientist, opinion and knowledge so I would provide people with true facts. Hearing peoples story’s as well giving people insight on what it has done to there lives and knowing that you can over come it. You're able to share this post on different media platform's, Facebook, twitter expanding on the target audience and making to more known to humans on what is happening. Tags- Population, Health effects, America, diseases Quotes- “this could be the first generation of children in the united states that lives less then its parents” “Its causing pain and suffering”
  10. 10. http://www.peta.org/issues/animals-used-for-clothing/fur/ http://www.peta.org/issues/animals-used-for- clothing/fur/animals-used-fur/ Summary: Most fur farms comes from is china and that's where the killing is made for the fur. Any kind of animal is being used and killed, using the cheapest way to do it. The living conditions they are in before they die, they get trapped in small cages , cramped together making them suffer. Fur farmers use the cheapest things to kill these animals with such as suffocation gas and position. Millions of home animals such as dogs and cats are being hanged. Not only do people from china do but canda as well killing bears for there fur but they would leave them for days causing the die a slow death. Animals being used for fur are beavers chinchillas, dogs and cats, foxes, miks, rabbits, raccoon, seals and bears. “During the annual Canadian seal slaughter, tens of thousands of baby harp seals are shot or repeatedly bludgeoned with clubs tipped with metal hooks.” Tags: Cruelty, Animals, Fur farms, China Quotes- “Whether it came from an animal on a fur farm or one who was trapped in the wild, every fur coat, trinket, and bit of trim caused an animal tremendous suffering—and took away a life.” “Man’s best friend” killed for fur? It’s not just a bad dream. PETA’s recent undercover investigation into the Chinese dog and cat trade revealed what the industry is so desperate to hide”
  11. 11. http://www.peta.org/issues/animals-used-for- clothing/leather-industry/ Summary: leather is made from cows, pigs sheep and more that is shipped worldwide. Because leather is not labeled you don’t really know where it has come from. Leather is mostly developed in countries such as India and china. In India they break the cows tail and rub chili peppers and tobacco into theirs eyes to make the move and collapse in the slaughterhouse. ‘Leather is also no friend of the environment, as it shares responsibility for all the environmental destruction caused by the meat industry as well as the pollution caused by the toxins used in tanning.’ shows that even what they are doing is harming the environment. Tags: leather, animals, animal crucially Quotes- “leather can be made from exotic animals such as alligators, ostriches, and kangaroos; and even dogs and cats” “Leather is also no friend of the environment, as it shares responsibility for all the environmental destruction caused by the meat industry as well as the pollution caused by the toxins used in tanning.”
  12. 12. http://www.peta.org.uk/issues/animals-not- experiment-on/cosmetics/ Cosmetics and animal testing: Summary: selling animal tested makeup become illegal in Europe in march 2013. the sales ban made it clear that animal testing is wrong. Now a number of animals tests have been completely replaced with superior cheaper and more effective non animal methods. By banning not testing on animals it has made it more harder for companies as well as consumers. But even through they have stopped it in Europe it doesn't’t mean that animal testing as stopped as they can continue to sell it outside Europe. So therefore companies are still getting profit from cruelty to animals. But other countries such as china are still demanding to test cosmetics on animals. Tags; makeup, animals, testing Quotes- “There’s no excuse for hurting and killing animals for the sake of make-up, soap and other toiletries.” “Despite the remarkable progress that’s been made, ingredients used in cosmetics may still be tested on animals in the EU under REACH, the worlds largest chemical testing programme.
  13. 13. https://www.bustle.com/articles/149515-32-verified- curren http://www.mercyforanmals.org/13-inspiring-celebrity- quotes-on-why-veganism Despite the remarkable progress that’s been made, ingredients used in cosmetics may still be tested on animals in the EU under Summary: being vegan is becoming ‘mighty trendy’ when is comes to our environment, heath, and the rights of animals, adopting a vegan diet is all around win’ the writer is making it sound like everyone is a vegan because celebrities are doing it. Another thing the writer is making out like everyone should become one. Ariana Grande ‘Grande has been vegan since 2013, and Grande has been vegan since Quotes- I love animals more then II love humans, not kidding. But I am a firm believer in eating a full plant based, whole food diet that can be explained your life length and make you an all-round happier person Tags: celebrities endorsement , opinion Rachel Krantz march 24th I do think some parts of this text is false with the type of wording being used, but with the celebrity's I believe these a true. By celebrity's being well known this is another form of vegan becoming more known about it. http://www.pledgevegan.com/vegan- spotlight/top-100-vegan-quotes/
  14. 14. https://www.theguardian.com/lifeandstyle/2 016/may/27/the-rise-of-vegan-teenagers- more-people-are-into-it-because-of- instagram The rise of vegan teenagers: more people are in to it because of Instagram. Summary: being a vegan has been on the rise since 2006 150,000 people in the UK have opted for a plant based diet. But from today it has increased by 350%. Half of the vegans now start from 15-34 (42%) complaired with just 14% who are over 65. the rise of vegan interest have started from social media creating a webpage ‘not for profit teen vegan network’ it has raised and the first camp has sold out in 34 hours. And they had to put 150 young people on a waiting list. There has been a steady growth since is launch 3 years ago. Euan 17 south Northampton Quotes- “I don’t believe that celebrities have played a major role in the expansion of veganism among teenagers” shows that people don’t look at it like a ‘trend’ because celebrities do it. Tags- Eating health, teenager,27th of may 2016, Sarash Marsh, Guardian
  15. 15. http://www.teenvgn.com TEENYGN The social Network For Young Vegetarians and Vegans Summary: is is a social networking support group for young people from the ages between 12-19. They provide an update on their social media and blog. Find out new recipes and reviews on their favorite. So basically this website is a starter pack for new beginners starting at a young age which will help them become one and provided them with information that will support them as they progress Tags- social media, teenagers, starter pack
  16. 16. https://www.vegansociety.com/whats- new/events Summery- events are held which are all around the world, France, Portugal, Liverpool and Essex. By doing this it is a good chance for people to meet up and support being a veganism. Theses events can be going festivals, cruises, theory. Doing this shows that people are dedicated to being a vegan and they can to support it in any kind of way. Also it gives people the chance to know that is it supported in other counties and shows how popular it is. Tags- Events, around the world, Groups Quotes- “Come to Portsmouth Vegan Festival, held at the Portsmouth Guildhall. There will be hundreds of fantastic stalls, cookery demos and talks running throughout the day as well as lots of other exciting activities going on!”
  17. 17. https://www.vegansociety.com/resources/publicatio ns-and-video/vegan-magazine Publication and videos Providing print based information on vegans rather then digital . Creating this widening there circulation. They provide information in books, magazine and leaflets. Providing the reader with facts about it. Shows that because they are based on the internet as well as print shows that they are circling around an older audience instead of a young one. By doing videos as well is making it more verbal and clear instead of having to read something listening about ‘climate change and meat consumption.’ when signing p to these you are supporting the company . In the magazines you will be updated on recent news, interviews, vegan comedy, vegans in great Britain. All these are for the entertainment for the public. Tags- publications, print, vegan, audience Quotes- “The award winning Vegan Society charity magazine The Vegan provides members and subscribers with updates, ideas, motivation and resources four times a year.”
  18. 18. Questionnaire's
  19. 19. Question 1 Questions 1 asked my audience ‘What is your gender’ I got 16 reply and 13 were female and 3 were men. I felt that this was important to have as it will show the difference between men and women opinions about it. It will also identify who knows more about vegans.
  20. 20. Question 2 How old are you? 1 person picked 13-17 14 picked 18-25 1 picked 40+ From the response I got back I am aiming for an old/ young audience. So when making my leaflet I will be having to provided them with information that they do not know about vegans which I will then be expanding their knowledge. Also by asking for their age it will help me understand what generations know more about veganism.
  21. 21. Question 3 Are you vegan? One answers yes this will help me to know what their opinion is on it and how it may of changed there life? One in sixteen people are vegans. 15 chose no. This is going to give me an idea on what they think about veganism and why there not one. Also this shows that they have been brought with dairy and meat products.
  22. 22. Question 4 What do you know about veganism? Most of my responses are ‘They don’t eat meat and dairy products’ shows that my audience know what veganism is, but they may not know the whole background to it. For instance the fur farms and the types of beauty products. One didn’t know what it was suggest that its never been brought up to them and suggest that this person doesn't have any friends or family members that aren't vegans
  23. 23. Question 5 Would you become a vegan, if so why? 2 responses said that they would consider it. Which suggest that they don’t like what is happening to the animals before the production method But most of my responses said ‘No, they wouldn’t be one because they love meat’ this implies that their knowledge is limited to what they know about veganism and the production behind it.
  24. 24. Question 6 13 people commented that they are concerned about what is happening to the animals but they don't know a lot about it to become a vegan. Suggest that not enough has been done to widen the population of veganism. Also this could imply that the people their friends with are not vegans to. 3 comments said no about the welfare of what is happening to theses animals, which shows that its not important to them.
  25. 25. Question 7 Most of my responses said no they don’t have a lot to chose from but what we get in meat you can get in vegan just in a different form. 2 responses said yes to them shows that they have more knowledge on about vegan food.
  26. 26. Question 8 I got a lot of mix responses to this question saying that there wouldn’t be no benefit of being a vegan because there would be no taste to our food, no benefit for humans but animals. But some people said how vegans are healthier lifestyle and there would be more animals in the word.
  27. 27. Question 9 • One person chose Facebook they found out about vegan • 0 said Instagram • 1 person said YouTube • 1 TV • 11 other Shows that maybe social media wasn’t how they found out about vegans. It either could have been friends, parents or maybe vegan websites.

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