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Self-Publishing: Your Path to Publishing Success
- 2. 2015: 450,000+ new self-published books
- 5. You become your own small press. You own and control everything. You contract with specific service providers. You reap the highest return per book. You make all of the decisions.
- 6. EBOOKS: 30% of all book sales, weighted by category 4 major readers: Kindle, Nook, iTunes, Kobo
- 7. EBOOKS: 1. Kindle Direct (exclusive to Kindle readers) 2. Direct distribution to all four e-readers 3. Distributor/aggregator: i.e. Smashwords, Ingram Spark, Book Baby
- 8. POD (PRINT ON DEMAND) IngramSpark, CreateSpace, Lulu, Blurb Handles printing, retail catalog, and fulfillment Low or no upfront cost Author sets price
- 9. OFFSET PRINTING ◦ Custom print and assembly ◦ You arrange separate retail catalog and fulfillment ◦ Upfront cost of printing inventory
- 10. INTERIOR TEXT Blurbs and endorsements Title page and copyright page
- 12. Copyright: http://www.copyright.gov/ ISBN: http://www.isbn.org/ LCCN: www.LOC.gov
- 13. INTERIOR TEXT Blurbs and endorsements Title page and copyright page Dedication, Epigraph Table of Contents Foreword/Introduction/Preface/Prologue Acknowledgments About the Author Promotional Page
- 18. Hire a Professional (ask me for referrals) Crowdsource it: http://99designs.com/ DIY Lite: ◦ http://www.coverdesignstudio.com/ ◦ http://damonza.com/ ◦ https://www.canva.com/ ◦ CreateSpace Cover Generator (free) DIY Serious ◦ Adobe InDesign
- 20. Are pages numbered, with odd on the right (and no numbers on blank pages, front matter, or chapter headings)? Are there blank pages on verso (left) before chapter or section starts? Are margins justified? Are words hyphenated to smooth line widths? Are margins wide enough for a finger (with extra space for the gutter)?
- 21. Are there headers on text pages, but not chapter breaks or blank pages? Are there widows or orphans breaking across pages? Did all of your formatting (smart quotes, italics, footnotes) transfer?
- 22. Hire a Professional DIY Lite ◦ http://www.bookdesigntemplates.com/ ◦ https://www.createspace.com/Products/Book/Interi orPDF.jsp DIY Serious ◦ Adobe InDesign ◦ LaTeX
- 26. Hire a Professional ◦ https://www.smashwords.com/list ◦ http://edsguild.org/ DIY Lite: follow the guidelines ◦ https://www.smashwords.com/books/view/52 ◦ https://kdp.amazon.com/help DIY Serious: ◦ https://code.google.com/p/sigil/ ◦ http://calibre-ebook.com/
- 28. 100-200 words Nonfiction: What’s In It for Me? Fiction: Introduce the primary character and the inciting incident. What sets the story in motion, and what’s at stake?
- 29. In addition to the description: Blurbs/endorsements Author Bio ISBN/Barcode box Publisher Logo/name
- 30. Create accounts, add tax information Set price Upload files Celebrate!
- 31. Subsidy, Copublishing, Partner, Hybrid, or New Model Publishing or Contracting with a third party to act as your publisher, at your expense.
- 32. Are they selective?
- 33. Are they selective? Are they publishing books that you would read, or want to be associated with?
- 34. Are they selective? Are they publishing books that you would read, or want to be associated with? Are their costs for authors competitive?
- 35. Are they selective? Are they publishing books that you would read, or want to be associated with? Are their costs for authors competitive? Are their book prices competitive?
- 36. Are they selective? Are they publishing books that you would read, or want to be associated with? Are their costs for authors competitive? Are their book prices competitive? Do you trust their staff and leadership?
- 37. Are they selective? Are they publishing books that you would read, or want to be associated with? Are their costs for authors competitive? Are their book prices competitive? Do you trust their staff and leadership? Are they trying to upsell or pressure you?
- 38. Are they selective? Are they publishing books that you would read, or want to be associated with? Are their costs for authors competitive? Are their book prices competitive? Do you trust their staff and leadership? Are they trying to upsell or pressure you? Is there a clear way to terminate the agreement if things don’t work?
- 39. Writer Beware: http://www.sfwa.org/other-resources/for- authors/writer-beware/ Preditors & Editors: http://pred-ed.com/
- 40. …the real fun begins! MARKETING
- 41. “Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.” ― Guy Kawasaki, APE: Author, Publisher, Entrepreneur. How to Publish a Book
- 42. http://bethjusino.com (Click Resources for links to many of the services mentioned) bethjusino@gmail.com