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Rhetorical communication

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Rhetorical communication

  1. 1. Rhetorical Communication By Ravivarman.SJ Kerthiga.K Gentil Anitha.C Bharathi.T MBA(DMS) Pondicherry University
  2. 2. Introduction • Rhetoric is a communication theory originally developed by Aristotle as a means of challenging a number of prevailing assumptions about what constitutes a effective presentation. • Aristotle’s definition of rhetoric : the available means of persuasion.
  3. 3. Rhetorical Communication • Rhetorical : the communicator gives thought to the intended message and stimulates the receiver in a manner designed to achieve a specific result. • Rhetorical communication is simply a way to win over an audience.
  4. 4. Examples • The motivational or public speakers generally use this type of communication. • Generally in advertisements also it is used to influence the audience and make them to buy their product.
  5. 5. Aristotle’s Three Appeals • Each point of the triangle bears some responsibility for the success of communication . • It also corresponds to one of Aristotle three appeals( ie general means of persuasion). • Logos( Logic/Reason/Proof) • Ethos(Credibility/trust) • Pathos(Emotions/values)
  6. 6. Aristotle’s Three Appeals Logos Pathos Ethos • Ethos(ethical appeal): Refers to the trustworthiness or credibility of the writer or speaker. • Pathos(emotional appeal):Persuading by appealing to the reader’s emotions. • Logos(logical appeal): Persuading by use of reasoning.
  7. 7. Rhetorical Communication Model
  8. 8. Cont… • The three things to be considered before saying or writing anything • Source has to conceive his idea • Determine the intention • And determine what meaning it hoped to stimulate in the receiver’s mind.
  9. 9. Process involved in Rhetorical Communication The Encoding Process Transmission The Decoding Process
  10. 10. Encoding Process • The speaker should turn his ideas into something that the receiver can understand. • The words are carefully chosen according to it.
  11. 11. Transmission • Primary channel may be written or oral. • In some cases, the channel may be visual as well. • For example Television ,Radios etc.
  12. 12. Decoding Process • The decoding process mainly depends on the receiver and the way he perceive things. • The elements involved in perceiving, • Hearing or seeing • Interpretation • Evaluation • Response.
  13. 13. Other Elements That Determine Success or failure • Noise • Interference to the sender message. • Misunderstanding of the intended message by the receiver . • Feedback channel • Helps the speaker to adapt according to the receiver feedback which may increase the chances of success.
  14. 14. THANK YOU

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