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Models of Persuasion

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Cialdini's Model of Persuasion and Aristotle's Modes of Persuasion explained through an ad of Muscle Blaze.

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Models of Persuasion

  1. 1. MODELS OF PERSUASION Made By- Bhavuk Sharma 20DM059 A
  2. 2. INTRODUCTION • Established in 2012. • Indian Online Supplement Brand. • Quality nutritional supplements. • Affordable Prices.
  3. 3. Principle of Scarcity • Uniqueness
  4. 4. Principle of Authority • Credibility
  5. 5. Principle of Consistency • Commitment
  6. 6. Principle of Liking • Similarity
  7. 7. Principle of Social Proof • Actions of Others
  8. 8. Pathos • Emotions
  9. 9. Logos • Logical Facts
  10. 10. Ethos • Character
  11. 11. Conclusion • Focused on Indian Customer needs. • Quickly risen as consumer’s favourite brand. • Industry-first concept introductions like authenticity, protein test certificates etc.

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