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The ICONIC.pdf

  1. 1. T H E I C O N I C
  2. 2. Australian online & store fashion and sports retailer Launched in 2011 No. 1 Fashion and lifestyle destination in Australia and Newzealand Global Fashion Group CEO: Erica Berchtold since May 2019 Luxury Fashion destination 18 INTRODUCTION
  3. 3. STRATEGY Customers' Life stages In-store and online enhancement Community & sustainability efforts 4
  4. 4. GLOBAL PRESENCE & COMPETITORS 1,000+ LOCAL AND INTERNATIONAL BRANDS COMPITITORS LimeRoad, ARRK Copenhagen, GOAT, Flight Club 130+ STORES IN ASIA PACIFIC, LATIN AMERICA CIS 17
  5. 5. STP SEGMENTATION Built marketing segment with Premium, Luxury & designer base TARGETING Inter city 18 to 27 M/F Socially connected Socially aware POSITIONING Brand Positioning as opinion leaders In the target demographic 14
  6. 6. PRODUCT RANGE
  7. 7. FEATURED BRANDS
  8. 8. PRICE VARIATION PRICE PREMIUM AVERAGE: $110 PRICE DISCOUNT ON FIRST PURCHASE
  9. 9. MARKETING & PROMOTION PROMOTION Sales Promotion, GiftCards CONTENT Blogs, testimonials, creative writing, E-mail marketing SOCIAL MEDIA Instagram, Facebook, LinkedIn, Twitter, YouTube, OUTDOOR MARKETING Billboards, Events- Fashion shows MARKETING Snap to shop
  10. 10. SUPPLY CHAIN MANAGEMENT OPERATIONS Market Place warehouse Third Party Partners INVENTORY MANAGEMNET Vendors Management processes SPS Solutions 17
  11. 11. Connects logistics & Customer Experience Customer Needs SEKO Logistics- Delivery Carrier 19 DELIVERY EXPERIENCE HTTPS://YOUTU.BE/ESU RKUDUCDY
  12. 12. THANK YOU! BY- PRAGATI BANG: 091 SIDDHESH PATIL: 102 SHRADDHA BHURE: 104 SALONI HOLANI: 108 TANAYA SUGRE: 112

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